Ask Amanda About Marketing
Successfully Selling Ideas In Large Organizations
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:40:00
- More information
Informações:
Synopsis
"Soft skills" are extremely undervalued. In fact, behavioral skills can mean all the difference between whether your content marketing strategy gets approved. Matthew Howells-Barby, director of acquisition at HubSpot, explains how he's been able to get buy-in at large organizations and provides tips on how to improve the chances of getting the green light for your ideas.