Ask Amanda About Marketing
How to Set Up a Content Strategy Tied to Revenue
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:32:58
- More information
Informações:
Synopsis
It can be hard to explain the value of top-of-the-funnel content, but it becomes more tangible when you hear about a real-life example of how someone accomplished this very feat. Nell Lanman of SquareFoot explains how she set up a series of metrics to show movement through their marketing funnel and improve attribution.
