Ask Amanda About Marketing
Episode 12: How a Legacy Brand, Well, Rebranded
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:26:52
- More information
Informações:
Synopsis
Rebranding isn't like flipping a switch -- it involves strategic planning and messaging to successfully transform a product, service, or brand. In this episode, I talk with Amazon.com's Alexa marketing team to discover how they've rebranded after being well known for its website ranking list but now offering a suite of paid tools -- a brand new value add. (Pun intended.)