Rankdaddy's Podcast

So, here's an example, and this is a story that I use time in, time out because it works so well because it's a great success story. And it starts with a guy who owns a company in my city. It's a tubing company. So, my city is really busy in the summer with tourism and things like that. The number one waterpark in the world is situated here. It's called Schlitterbahn, and there's two rivers that run directly through the city. One of them's in the Guinness Book of World Records as the shortest navigable river in the world. So, people come, they'll go to a river outfitter, rent a tube, and float down the river for a few hours, enjoying you know maybe drinks or beer with friends and family, just having a good time on the water. It gets hot in Texas in the summer. 100 degrees for days on end, so it's very popular. Literally hundreds of thousands of people will come to these rivers during the summer. So, this guy builds a business, a tubing business, and he's nowhere near the water. All the river outfitters are si