Lsb Marketing Toddcast

The LSB Marketing Toddcast: VR for Marketing Nerds VR: Todd + Sherry On this episode we’re exploring virtual reality, also known as VR, with our agency marketing manager, Sherry Shaffer. Sherry works with a startup VR content company in her spare time. Today, she chats with Todd about VR and VR for marketing, what it’s about and how brands can meaningfully integrate the technology into their campaigns. What you’ll find in the episode... What is VR? As opposed to augmented reality—think Pokémon Go—where you can see and hear your surroundings, VR is a deprivation and replacement of senses. VR tricks your brain into believing that you’re in the midst of whatever the creators constructed for you, whether that be under the sea or up in space. So is this the thing with the goggles? Yes. To experience VR, users wear a headset and headphones to eliminate peripheral vision and outside sound. The headset and headphones replace the removed senses with a virtual experience. Who is VR meant for? VR is for e