Lsb Marketing Toddcast

Grab your headphones—and maybe a beer. Prefer wine? We can do that, too. We're happy to introduce the first episode of a new podcast, which we're calling the LSB Marketing Toddcast, hosted by our very own Todd LaBeau. For the first Toddcast, Todd's guest is Lindsay Ferris, SVP and Chief Marketing Strategist here at LSB. What you'll find in the episode The notion of ad formats is dying. Sure, you may see some :30 TV commercials, print ads, or banner ads. But they're not driving what we do anymore. In the past, a a client would come to an agency with a specific need: We need a TV spot. It will have a beginning, middle and end and a clear call-to-action. Now? There's an explosion of channels. Apps, branded content, social media content ... there are so many ways to consume media and content, those old formats are hardly relevant. What will happen if the advertising industry doesn't change? Well, just look at the music industry for a tip. So what are some of the ways things are different? Co-creation of