Christopher Lochhead Follow Your Different

We have just launched a new marketing podcast! It talks about the mindsets and strategies for winning ⁠— with a special focus on how you design, create and dominate market categories. It’s called LOCHHEAD ON MARKETING. Radical Generosity As Christopher is not a fan of self-promotion (which may sound crazy, coming from a three-time marketing guy), we have thought about how we’re going to market and promote the podcast. On one hand, we wanted to do some marketing that would feel comfortable without the overly self-promotional crap. This brings us to Christopher’s buddy and co-conspirator on category creation and design, and legendary marketing, Eddie Yoon.  He has this powerful idea that legendary category designers practice “radical generosity.”  “If you think about the word ‘creation’, in a lot of ways, you could argue creation is about bringing something to the world and Eddie says, if you wanted to create a design category -- having a radical generosity mindset matters.” - Christopher Lochhea