Christopher Lochhead Follow Your Different

  • Author: Vários
  • Narrator: Vários
  • Publisher: Podcast
  • Duration: 336:53:32
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Synopsis

Christopher Lochhead Follow Your Different is a celebration of people, ideas and companies that stand out. A leader in the category dialogue podcasts, it feels like eavesdropping on a surprisingly captivating, candid, insightful, no-BS and conversation. Lochhead features legends whos name you know. And every day legends who youll love getting to know. New York Times Bestselling author Hal Elrod calls it one of the best podcasts of all time, NBA Legend Bill Walton calls Lochhead an exploding star a quasar across the sky, Fast Company Magazine calls him a human exclamation point, The Marketing Journal says hes one of the best minds in marketing and The Economist says hes, off-putting to some.

Episodes

  • 404 Is Agentic AI the End of SaaS as We Know It? | DisrupTV

    21/07/2025 Duration: 45min

    In a special episode from the DisrupTV studios, marketing visionaries Christopher Lochhead, Ray Wang, Vala Afshar, and guest Sunil Karkera dive deep into the themes of Christopher Lochhead’s latest book, The Existing Market Trap. The conversation is a masterclass in modern marketing strategy, category design, and the seismic impact of artificial intelligence (AI) on business. If you’re a marketer, entrepreneur, or executive looking to future-proof your company and career, this episode is a must-listen. You’re listening to Christopher Lochhead: Follow Your Different. We are the real dialogue podcast for people with a different mind. So get your mind in a different place, and hey ho, let’s go. Understanding the Existing Market Trap Most companies fail not because their products are bad, but because they compare their innovations to old market standards. This “existing market trap” forces them to compete in crowded, established categories, dooming them to incremental improvements and eventual irrelevance. Lochhe

  • 403 Closing the Execution Gap: Chris Happ on Vibe Creating and the Future of Business

    14/07/2025 Duration: 01h39min

    On this episode of Christopher Lochhead: Follow Your Different, we sit down with Chris Happ, co-founder and CEO of Virtuous AI, to discuss the urgent need for businesses to embrace AI. We explore how companies have a narrow two-year window to integrate AI deeply or risk being left behind. Chris shares real-world insights on closing the “execution gap” with AI, treating AI as a true business partner, and why curiosity is now the top skill for leaders. This episode is essential listening for marketing professionals and executives navigating the AI-driven future. You’re listening to Christopher Lochhead: Follow Your Different. We are the real dialogue podcast for people with a different mind. So get your mind in a different place, and hey ho, let’s go. Chris Happ on the AI Tipping Point for Business If you’re a business leader, entrepreneur, or marketer, you’re standing at a crossroads. The AI revolution isn’t coming—it’s already here. Christopher sat down with Chris Happ, CEO of Virtuous AI, to tackle a crit

  • 402 Why Your Identity Is A Choice (Not A Label) with “IRON” Mike Steadman

    07/07/2025 Duration: 57min

    On this episode of Follow Your Different, Christopher Lochhead welcomes “IRON” Mike Steadman, a former Marine officer, national boxing champion, and entrepreneur into another installment of Creator Capitalist Conversations. Together, they explore Mike’s inspiring journey from military service to empowering Black veteran entrepreneurs. The conversation highlights the importance of identity, resilience, and mindset in overcoming challenges and reinventing oneself. This episode is a must-listen for anyone seeking inspiration and actionable advice on personal growth and entrepreneurial success. You’re listening to Christopher Lochhead: Follow Your Different. We are the real dialogue podcast for people with a different mind. So get your mind in a different place, and hey ho, let’s go.   Embracing Identity Transformation In the world of entrepreneurship, few stories are as compelling as that of “IRON” Mike Steadman: a former Marine officer, three-time national boxing champion, and now a category designer and advoca

  • 401 Listen To Your Top 3% Superconsumers And Find What’s Weird | Building with Buyers

    02/06/2025 Duration: 01h25s

    On this episode of Christopher Lochhead: Follow Your Different, the script is flipped and we listen to Christopher Lochhead explore the critical theme of customer obsession, especially within startups on the Building with Buyers podcast, hosted by Anna Furmanov. This conversation focuses on the importance of empathy, both for customers and within teams, and advocates for breaking down departmental silos to foster collaboration and drive sustainable growth. You’re listening to Christopher Lochhead: Follow Your Different. We are the real dialogue podcast for people with a different mind. So get your mind in a different place, and hey ho, let’s go.   Christopher Lochhead on Understanding the "Existing Market Trap" Christopher Lochhead explains that many startups fall into the "existing market trap," where they build something new but compare it to existing products. This approach stifles innovation and fails to create new demand. Instead, startups should focus on understanding their customers deeply and innovati

  • 400 The Existing Market Trap with Al Ramadan

    26/05/2025 Duration: 01h32min

    On this special 400th episode of Christopher Lochhead: Follow Your Different, Christopher and guest Al Ramadan discuss their new book, "The Existing Market Trap." They explore the pitfalls businesses face when trying to innovate within established market categories, emphasizing that fitting new ideas into old frameworks stifles innovation. They advocate for category design, which involves creating new market categories rather than competing within existing ones. They also introduce the "13 deadly sins" that entrepreneurs often commit, offering insights to help avoid these common mistakes. You’re listening to Christopher Lochhead: Follow Your Different. We are the real dialogue podcast for people with a different mind. So get your mind in a different place, and hey ho, let’s go.   Al Ramadan on Understanding the Existing Market Trap The "existing market trap" refers to the tendency of businesses to try to fit new ideas into old categories. This approach often stifles innovation and growth, as companies focus o

  • 399 How DUDE Wipes Flushed The Competition And Became A $219M Category King | Creator Capitalist Conversations

    19/05/2025 Duration: 54min

    On this episode of Christopher Lochhead: Follow Your Different, we have a Dude conversation with the chief Dudes of DUDE Wipes to talk about how they wiped their competition and became the leader in their category. This episode is part of the Creator Capitalist Conversations, a mini-series spotlighting real-life legends who have rejected traditional career paths and built lives around what makes them different. These are stories of people who didn’t wait to get picked. They picked themselves—and started building careers that pay them to be radically them. You’re listening to Christopher Lochhead: Follow Your Different. We are the real dialogue podcast for people with a different mind. So get your mind in a different place, and hey ho, let’s go.   Links Learn more about Dude Wipes! LinkedIn | Dude Wipes   We hope you enjoyed this episode of Christopher Lochhead: Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram, and subscribe o

  • 398 Why Quitting Isn’t As Risky As You Think with Carylyne Chan | Creator Capitalist Conversations

    12/05/2025 Duration: 51min

    On this episode of Christopher Lochhead: Follow Your Different, we are treated to an inspiring conversation with Carylyne Chan, a startup founder, investor, and advocate for autonomy and entrepreneurship. This episode is part of the "Creator Capitalist Conversations" miniseries, which emphasizes the importance of taking control of one’s career and life. Carylyne's journey from a challenging upbringing in Singapore to becoming a successful entrepreneur in various sectors, including AI and blockchain, offers valuable lessons for anyone looking to carve their own path. You’re listening to Christopher Lochhead: Follow Your Different. We are the real dialogue podcast for people with a different mind. So get your mind in a different place, and hey ho, let’s go.   Getting to know Carylyne Chan Carylyne's story is one of choosing herself rather than waiting to be chosen. As we go further into the episode, we dive into the emotional and psychological aspects of making significant life changes, particularly the leap fr

  • 397 How To Build A Career That Can’t Be Replicated with Mike Maples, Jr.

    05/05/2025 Duration: 52min

    On this episode of Christopher Lochhead: Follow Your Different, we engage in a riveting conversation with Mike Maples Jr., co-founder of Floodgate and a prominent venture capitalist. This episode, which is a part of the "Creator Capitalist Conversations" miniseries, goes into the themes of entrepreneurship, personal capital, and the transformative power of artificial intelligence (AI) in the ideation process. The dialogue offers a wealth of insights for aspiring entrepreneurs and seasoned business professionals alike. You’re listening to Christopher Lochhead: Follow Your Different. We are the real dialogue podcast for people with a different mind. So get your mind in a different place, and hey ho, let’s go.   Mike Maples Jr.'s Journey: From Entrepreneur to Venture Capitalist Christopher Lochhead sets the stage by introducing the miniseries "Creator Capitalist Conversations," which celebrates individuals who have carved their own paths in the business world. The episode features Mike Maples Jr., who shares his

  • 396 You Need a Dream, Not a Deck: Zero Billion Dollar Markets with Steve Vassallo

    28/04/2025 Duration: 01h01min

    On this episode of Christopher Lochhead: Follow Your Different, we have a dialogue with Steve Vassallo, a General Partner at Foundation Capital, to celebrate the firm's 30th anniversary and explore the evolution of venture capital (VC) in Silicon Valley. We discuss the shift of many traditional VC firms from early-stage investments to a more asset management-oriented approach. Steve Vassallo talks about the importance of maintaining a craft-oriented, personalized approach to VC, focusing on product excellence and effective distribution. He also highlights the current trends in AI and blockchain, urging founders to prioritize innovation and core product differentiation in a rapidly changing market. With nearly 18 years at Foundation Capital, Steve shares his unique insights into the changing landscape of venture capital, the importance of maintaining a craft-oriented approach, and the challenges faced by early-stage founders. You’re listening to Christopher Lochhead: Follow Your Different. We are the real d

  • 395 Work Is The Reward: How To Design A Career You Never Want To Quit | Pirates Perspective

    21/04/2025 Duration: 50min

    On this episode of  Christopher Lochhead: Follow Your Different, Christopher and his fellow Category Pirates explore the concept of retirement, challenging the traditional notion that it is the ultimate goal of one's career. Instead, they advocate for a paradigm shift, suggesting that work can be a source of meaning, freedom, and joy. They discuss the "big retirement lie," advocating for a life and career one doesn’t want to retire from. Eddie shares his view of retirement as a "runway" for continued growth. The Pirates collectively emphasize the importance of meaningful work and encourage everyone to design careers that align with their passions, making work a rewarding aspect of life. You’re listening to Christopher Lochhead: Follow Your Different. We are the real dialogue podcast for people with a different mind. So get your mind in a different place, and hey ho, let’s go. The Concept of Retirement Christopher sets the stage by inviting listeners to explore what he calls the "big retirement lie." He chal

  • 394 Radical Listening: The Superpower Hiding in Plain Sight with Dr. Christian van Nieuwerburgh & Dr. Robert Biswas-Diener

    07/04/2025 Duration: 01h27min

    On this episode of Christopher Lochhead: Follow Your Different, we engage with psychologists Dr. Christian van Nieuwerburgh and Dr. Robert Biswas-Diener to explore the concept of radical listening. We discuss why effective listening is challenging in today's fast-paced, technology-driven world and identify cultural and emotional barriers that hinder genuine communication. We’ll also highlight how radical listening can transform personal and professional relationships by making others feel seen, valued, and heard through active curiosity and empathy. This episode serves as a call to action for listeners to cultivate deeper connections through intentional and empathetic listening practices. You’re listening to Christopher Lochhead: Follow Your Different. We are the real dialogue podcast for people with a different mind. So get your mind in a different place, and hey ho, let’s go. Introduction to Radical Listening Christopher sets the stage by introducing his esteemed guests, Dr. Christian van Nieuwerburgh an

  • 393 You Don’t Need Credentials To Create: How To Scale (And Get Paid) For What You Know | Category Pirates

    17/03/2025 Duration: 01h03min

    On this episode of  Christopher Lochhead: Follow Your Different, we explore the transformative potential of intellectual capital (IC) with our fellow Pirate Eddie Yoon. Intellectual Capital (IC) is a valuable yet often overlooked asset, which can help you to shift from being knowledge workers to creator capitalists. We also discuss the challenges of making complex ideas accessible and highlights the importance of diagnostics in leveraging IC, and go into the concept of "lenses," or perspectives, that can illuminate new opportunities. This episode serves as a call to action for individuals to recognize and monetize their unique knowledge, fostering innovation and personal growth. You’re listening to Christopher Lochhead: Follow Your Different. We are the real dialogue podcast for people with a different mind. So get your mind in a different place, and hey ho, let’s go. The Essence of Intellectual Capital Christopher opens the discussion by talking about how intellectual capital is often an underappreciated a

  • 392 All Business Is Personal: Why Relationship Capital Is The Most Underestimated Form Of Wealth | Category Pirates

    17/02/2025 Duration: 58min

    On this episode of Christopher Lochhead: Follow Your Different, we get a fresh Pirates Perspective with our favorite fellow Category Pirates Eddie Yoon and Katrina Kirsch on why Relationship Capital is the most underrated form of wealth. In business, success is often attributed to strategy, skill, and spreadsheets. But the truth is, it's deeply personal. The strongest careers and ventures are built not just on solo efforts but on shared battles, purpose, and risks. This is where Relationship Capital comes into play—an intangible but invaluable form of wealth that defines long-term success. You’re listening to Christopher Lochhead: Follow Your Different. We are the real dialogue podcast for people with a different mind. So get your mind in a different place, and hey ho, let’s go. Business is Radically Personal Many people believe that business is purely transactional, but the truth is that all business is personal. The deals you close and the partnerships you build are deeply rooted in human connections. It’

  • 391 Solving Climate Change with Capitalism: How Andrew Gilmour Is Unlocking Trillions in Carbon Markets

    10/02/2025 Duration: 01h27min

    On this episode of Christopher Lochhead: Follow Your Different, Andrew Gilmour, a visionary entrepreneur, discussed how capital markets can transform the way we approach environmental sustainability. The global carbon market is a trillion-dollar opportunity waiting to be realized, yet it remains inefficient and fragmented. By leveraging financial innovation, Andrew Gilmour believes we can create scalable, investable assets that will not only fight climate change but also generate wealth for developing nations. His insights shed light on the current barriers, the revolutionary potential of financial instruments, and why bold action is necessary to disrupt the status quo. You’re listening to Christopher Lochhead: Follow Your Different. We are the real dialogue podcast for people with a different mind. So get your mind in a different place, and hey ho, let’s go. Andrew Gilmour on the Broken State of Carbon Markets Carbon credits were originally designed as a solution to global emissions, allowing companies and g

  • 390 Design Your Future: How To Trade Fear For A Fulfilling Career | Category Pirates

    03/02/2025 Duration: 42min

    On this episode of Christopher Lochhead: Follow Your Different, we get a Pirates Perspective with our favorite fellow Category Pirates Eddie Yoon and Katrina Kirsch on how personal capital—financial resources, reputation, creativity, and relationships—can empower individuals to design a career and life on their own terms. Many people wake up every day working for someone else’s dream, relying on a paycheck while wondering, “Is this all there is?” The truth is, breaking free from this cycle requires more than just ambition—it takes Personal Capital. We hope that this episode helps fellow Pirates see how they can build up their personal capital rather than mindlessly selling their time for money. You’re listening to Christopher Lochhead: Follow Your Different. We are the real dialogue podcast for people with a different mind. So get your mind in a different place, and hey ho, let’s go. The Four Types of Personal Capital To build a career that provides true freedom, you need more than just money. The four type

  • 389 Leading with Love and Resistance: Pastor Evan Mawarire on Freedom, Democracy, and the Power of Faith

    27/01/2025 Duration: 01h48min

    On this episode of Christopher Lochhead: Follow Your Different, Pastor Evan Mawarire joins us in an insightful conversation about the complexities of faith, the pursuit of happiness, and the importance of re-evaluating our core values. Pastor Evan Mawarire's journey is a testament to the power of courage, faith, and resilience in overcoming adversity. From his humble beginnings to becoming a voice of hope for millions, his story reflects the transformative power of self-belief and the pursuit of a higher purpose. In a candid conversation, Pastor Mawarire shares the lessons he learned during his darkest hours and how they shaped his vision of life and faith. You’re listening to Christopher Lochhead: Follow Your Different. We are the real dialogue podcast for people with a different mind. So get your mind in a different place, and hey ho, let’s go. Pastor Evan Mawarire on the Courage to Defy Social Norms Pastor Evan’s journey highlights the importance of stepping outside the molds imposed by societal norms. R

  • 388 The Empty Chair: A Different Approach to Grief This Holiday Season | Category Pirates

    20/01/2025 Duration: 31min

    On this episode of Christopher Lochhead: Follow Your Different, Christopher shares his personal journey through grief following the tragic murder of his close friend, Tushar. Joined by fellow Category Pirates Eddie Yoon and Katrina Kirsch, they explore the metaphor of the "empty chair" to symbolize the ongoing presence of loss. Eddie discusses Grief Design, advocating for radical self-expression and community support. Katrina emphasizes the universality of loss and the importance of open conversations about grief. Together, they offer insights on navigating grief, balancing pain with joy, and the transformative power of community support. You’re listening to Christopher Lochhead: Follow Your Different. We are the real dialogue podcast for people with a different mind. So get your mind in a different place, and hey ho, let’s go. The Empty Chair Christopher introduces the metaphor of the "empty chair" to symbolize the ongoing presence of grief in our lives. This empty chair represents those we have lost, ser

  • 387 Happy Money with Bestselling Author Ken Honda

    06/01/2025 Duration: 59min

    In this episode of Christopher Lochhead: Follow Your Different, we revisit an enlightening conversation with Ken Honda as we dive into the concept of "happy money," a transformative philosophy that fosters a more joyful and harmonious relationship with your finances. In a world where financial success is often measured by the size of one's bank account, Ken Honda, a renowned Japanese author, brings a refreshing perspective on the emotional and relational aspects of money. You’re listening to Christopher Lochhead: Follow Your Different. We are the real dialogue podcast for people with a different mind. So get your mind in a different place, and hey ho, let’s go.   Ken Honda on Happy Money and the Power of Gratitude Ken Honda introduces the idea of "Happy Money," which he defines as money that brings joy both when it is received and when it is spent. This concept challenges the traditional view of money as merely a tool for transactions. Instead, it emphasizes the emotional impact of money on our lives. One of

  • Have a Legendary 2025

    01/01/2025 Duration: 06min

    Welcome to Christopher Lochhead: Follow Your Different 2025! In this New Year's episode, we reflect on the past year and look forward to 2025, with a focus on significant career trends and the impact of AI on the workforce. With 60% of Americans considering job changes, the episode highlights the diminishing value of traditional knowledge work and the rise of "creative capitalists" who leverage AI for innovation. Our 2025 focus includes helping individuals identify their unique strengths, connect them to meaningful contributions, and achieve personal and financial fulfillment. Join us in embracing these transformative opportunities for a legendary year ahead. You’re listening to Christopher Lochhead: Follow Your Different. We are the real dialogue podcast for people with a different mind. So get your mind in a different place, and hey ho, let’s go.   Trends in Job Changes Recent surveys reveal a striking trend: approximately 60% of Americans are contemplating job or career changes in 2025. This statistic, rep

  • 386 The Art of The Impossible with Steven Kotler, NY Times Bestselling Author

    16/12/2024 Duration: 01h22min

    On this episode of Christopher Lochhead: Follow Your Different, we look back on a fascinating deep dive with renowned author and peak performance expert Steven Kotler. The conversation centers around Kotler's book, "The Art of Impossible," which explores the intricate relationship between motivation, neurobiology, and the pursuit of extraordinary achievements. This episode will break down the key insights to help you harness your potential and achieve remarkable results. You’re listening to Christopher Lochhead: Follow Your Different. We are the real dialogue podcast for people with a different mind. So get your mind in a different place, and hey ho, let’s go.   Understanding Intrinsic Motivation Steven Kotler begins by unpacking the concept of intrinsic motivation, which he identifies as a crucial driver for human performance. He highlights five key elements: Curiosity, Passion, Purpose, Autonomy, and Mastery. These components not only fuel our desire to excel but also enhance our focus and engagement in act

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