Christopher Lochhead Follow Your Different

Podcasting has never been hotter! Dan Granger joins us today to have a unique, thoughtful and inspiring conversation about performance marketing & podcasting media. He is the CEO of Oxford Road, the pioneer in digital performance advertising, which he also talks about today. The Incubation Period Dan has done an incredible job of being early in new digital areas that produce meaningful results both for a performance and branding perspective for marketers. He started paying attention to podcasting way back in 2006 but not only until the year 2012 did he start monetizing it, through advertisement placement on podcasts. Officially in 2013, they started working with unheard-of brands like Zip Recruiter, Blue Apron and Hulu. “I had a 10-year background in radio. What was interesting is we get to ride two simultaneous waves that were really, really influential in the marketplace—both in media and general business.” - Dan Granger Startups Building Businesses in Podcasting Dan notes that it was all early adapters—ge