Synopsis
“You can have brilliant ideas, but if you cannot get them across, your ideas will not get you anywhere.”-Lee Lacocca It is a well known fact that businesses need marketing to survive. No matter how good is your product or how excellent are your services or ideas, you need to reach out to masses in order to generate sales, otherwise you will get to nowhere. The importance of marketing was also highlighted by the CEO of Nike, Phil Night who once said that, “The most important thing we do is market the product. We have come around to saying that Nike is a marketing-oriented company, and the product is our most important marketing tool”.-Phil Knight, CEO NikeAs we all know that, products and services changes with demand and so does the marketing techniques.Previously print media, radio and television were considered to be the sources of marketing but now with the advent of internet, online marketing is flourishing day by day and is becoming the fastest and the inexpensive source of sharing information almost everywhere around the world. As internet is evolving as a social web site with interactive communication, internet marketing has gained popularity.Various statistics reveal that online advertising has grown to be worth tens of billions of dollars annually, in just a few years. According to a report published by Price Water House Coopers (PWC), that in the year 2006, 16.5 billion US dollars was expected to be spent on online marketing in the United States.Also in UK, the Internet Advertising Bureau (IAB) reported that, internet marketing has flourished in recent years becoming a multi-million pound industry.( Source: www.iabuk.net). According to a study by the IAB and PricewaterhouseCoopers (PwC), spending on online advertising in the UK might reach to 1 billion pounds for the first time, fuelled by increased use of broadband.These figures advocate the growing importance of internet marketing as also reaffirmed by David Silverman, Partner, Entertainment and Media Practice, PricewaterhouseCoopers, who said that: 'The latest results reaffirm the internet's growing importance for marketers to integrate online advertising into their overall media plans.' This is the reason why companies are constantly engaging in adopting various successful internet marketing strategies in order to reach out to their target markets and Article Marketing is one of the most effective of all. This book is dedicated to impart you with an in depth information about Article Marketing. If you want to become a successful online marketer and want to stand out of your competitors through incorporating effective article marketing tactics than this book is essentially worth reading for you and will help you explore what is article marketing, its importance, its scope, its benefits, how to create an effective article strategy and employ valuable article marketing tactics and much more.But before getting into much depth, first let’s have an introduction about article marketing and how it is associated with viral marketing another online marketing phenomenon.
