Perpetual Traffic By Digitalmarketer | Facebook Advertising | Social Media Marketing | Digital Marketing I

This week Ralph and VP of Media Buying at Tier 11 Angela Ponsford are covering everything you need to know about the Facebook ad world right now to scale your strategy—but first, they’ll give you some information on CCPA and the new limited data use. Listen to learn The Ecommerce Ad Amplifier™ cold traffic strategy that’s getting them a 6x ROAS, how Tier 11 is using interest targeting, lookalikes, and broad audiences, and their current CBO strategy. RESOURCES MENTIONED IN THIS EPISODE Work at Tier 11 How To Scale Your Agency To $100K per Month (And Beyond) The Ecommerce Ad Amplifier™ Helping Businesses Comply With the California Consumer Privacy Act (CCPA) Data Processing Options for Users in California Facebook Experiments Saving Private Ryan IMDB Episode 226: How Molly Got A 5x ROAS By Relying On Cold Traffic Part Two Episode 259: 5 Updates You Must Know to Thrive With Facebook Ads Right Now Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave u

Is it truly impossible to beat Wikipedia as the first search result for your preferred keywords? Well, Ahrefs decided that instead of trying to beat them—they would join them. In this episode, writer and content marketer of Ahrefs Michal Pecánek tells us Ahref’s heroic journey of creating their own Wikipedia page with the hope of finally landing that top spot in the SERPs.  RESOURCES MENTIONED IN THIS EPISODE Technical SEO Mastery: Lessons from the GOAT, Wikipedia SEO Wikipedia Page How to create a Wikipedia Page Ahrefs Read Michal’s Articles and Case Studies Michal on Twitter Michal on LinkedIn Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review. iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Google My Business is a lead generator—if you use it strategically. In this episode, co-founder of Madwire JB Kellog explains why now is the time for small businesses to do more marketing than ever before. JB uses his experience working with small business owners to show why a small business’s marketing budget should always be increasing to avoid flatlined sales, how to create a review system for good and bad reviews, and how to make a great thank you page. RESOURCES MENTIONED IN THIS EPISODE marketing360.com/digitalmarketer Madwire Marketing 360 Google My Business Top Rated Local JB’s Website JB on LinkedIn Marketing 360 on Youtube Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review. iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

This week we’re diving into one of Tier 11’s favorite revenue growth systems, The SAP Sales System™. Deacon Bradley, VP of Operations at Tier 11, joins Ralph Burns to explain The SAP Sales System™, show us how to use it to create a custom plan based on a client’s goals, and the art of making your SAP call seem like a consulting call instead of a sales call. RESOURCES MENTIONED IN THIS EPISODE TRAINING: How To Scale Your Agency To $100K per Month (And Beyond) Work at Tier 11 Episode 210: Are You Making These Critical Facebook Conversion Tracking Mistakes? Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review. iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

This week we’re going to show you how to use Google to get a stream of perpetual traffic. In this episode, IBM’s Global SEO Strategist Jesse McDonald explains IBM’s SEO strategy and how small businesses can adapt it to themselves. Get his advice on a local SEO strategy, learn why he believes SEOs should understand the principles of design (and vice versa), steal his top tools, and hear his number one tip for starting your SEO strategy. RESOURCES MENTIONED IN THIS EPISODE IBM’s Website Google’s “Disavow Links Tool”: The Complete Guide Schema Google My Business Ahrefs SEMrush ContentKing Google Analytics AnswerThePublic Google Search Console Screaming Frog SEO Spider Keywords Everywhere Jesse on LinkedIn Jesse on Twitter Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review. iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

In the second part of this two-part episode, Rita Ainsworth, a Director of Media Buying at Tier 11, explains Steps 5 of the ad process she’s used to absolutely crush selling online courses on Facebook. Rita will remind you why it’s crucial to remember Facebook’s bottom line (a GREAT user experience) and give a step-by-step play of how Tier 11 pulls this process all together to generate over $16 million in online course sales. RESOURCES MENTIONED IN THIS EPISODE Canva Rev Cold Traffic SOLVED! Tier 11 on Instagram Work at Tier 11 Episode 233: How to Build Campaigns for Massive Scale Using The Ad Grid Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review. iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

In the first part of this two-part episode, Rita Ainsworth, a Director of Media Buying at Tier 11, explains Steps 1-4 of the Facebook ads process she’s used to sell over $16 million in online courses. She’ll give examples of places to research your customer avatar, how to set up your targeting, write great copy, and choose the right ad creative. RESOURCES MENTIONED IN THIS EPISODE Canva Rev Cold Traffic SOLVED! Tier 11 on Instagram Work at Tier 11 Episode 233: How to Build Campaigns for Massive Scale Using The Ad Grid Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review. iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

What if writing a book could become one of your best performing marketing strategies? In this episode, Chandler Bolt of Self Publishing School shows us that writing a book is a much smaller hurdle than we make it out to be—and it can have BIG payoffs. He’ll explain the 2 ways to figure out what to write about, creating a funnel around your book, and how your book is going to be the methodology that integrates your products. RESOURCES MENTIONED IN THIS EPISODE ClickFunnels Otter Voice Meeting Notes Self Publishing School Apply to Self Publishing School SelfPublishing.com Chandler on LinkedIn Episode 175: 3 Ways to Increase the Average Order Value for Your Ecommerce Business Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review. iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Running an agency isn’t always sunshine and rainbows—sometimes it’s hard conversations with clients trying to convince them to go with a certain ad creative or message. In this episode, founder of Right Hook Digital Dee Deng explains how he leads conversations with clients who are doubting the ad creative, his strategy for testing messaging, and why he’s all about user-generated content (even when it feels like it won’t convert). RESOURCES MENTIONED IN THIS EPISODE Growth & Greatness Show Right Hook Digital Dee Deng on Instagram Dee Deng on LinkedIn Never Split the Difference: Negotiating as if Your Life Depended on It Episode 242: Using User-Generated Content For Level 1 Traffic with Molly Pittman & Amanda Powell Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review. iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

We’ve come to know Facebook as an everchanging landscape that we need to keep up with to find success, but lately, that landscape has been changing faster than ever. In this episode, Ralph Burns and Angela Ponsford from Tier 11 talk about the 5 updates Tier 11 is focused on right now to create success for their clients. With buying intent lower than usual (despite social media usage being higher), they’ll explain how to thrive using Facebook ads right now. RESOURCES MENTIONED IN THIS EPISODE Tier 11 Instagram Blueprint: Evaluate and Optimize Your Advertising with Facebook Attribution Facebook Attribution Episode 145: How to Amplify Your Ecommerce Business Using Facebook Ads Episode 197: The NEW Facebook Attribution Tool—All You Need to Know Episode 234: The Ad Amplifier Super System For Facebook Ads Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review. iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer

Subscription eCommerce businesses are on the rise—and with good reason. Entrepreneurs have figured out they can scale businesses to multi-million dollars in revenue, and use what they've learned to do it all over again. In this episode, Ryan McKenzie talks about his flagship brand Tru Earth and how he's scaled 7 other subscription eCommerce businesses to 7+ figures. He explains how he leverages micro-influencers to get traffic and conversions, the importance of the invisible funnel, and the backend of his Facebook ads. RESOURCES MENTIONED IN THIS EPISODE Tru Earth Laundry Strips Tru Earth Ad Library  MightyScout Make It Stick: The Science of Successful Learning Tier 11 Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review. iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

At DigitalMarketer, we stand together with the black community against racism, social injustice, and violence. We vow to use our voices to speak up against the injustices that are all around us, and we pledge our support to black businesses, employees, and entrepreneurs.   #blackouttuesday

Molly Pittman is building a brand new ad account from scratch. And guess who gets to watch?! In the second part of this episode, Molly explains why it’s so crucial to market the end result of using your product (not the product itself), her lead magnets and offers, and how they’re thinking about bringing this system to other platforms—like Youtube—in the future. RESOURCES MENTIONED IN THIS EPISODE Click Happy (Molly’s Book!) My #1 Facebook Ad Formula How To Scale Your Agency To $100K per Month (And Beyond) Work with Tier 11 Episode 242: Using User-Generated Content For Level 1 Traffic with Molly Pittman & Amanda Powell Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review. iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Molly Pittman is building a brand new ad account from scratch and guess who gets to watch?! In the first part of this episode, Molly breaks down her paid ads strategy from starting with understanding the difference between marketing a product-centric business vs. a market-centric business, creating a foundation that can scale, and running campaigns focused on cold traffic. RESOURCES MENTIONED IN THIS EPISODE Click Happy (Molly’s Book!) My #1 Facebook Ad Formula How To Scale Your Agency To $100K per Month (And Beyond) Work with Tier 11 Episode 242: Using User-Generated Content For Level 1 Traffic with Molly Pittman & Amanda Powell Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review. iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Don’t let your business plateau because you’re scared to hit publish. In this episode, President and CEO of Strategic Profits Rich Schefren talks about what to do if you’re struggling in the online world right now. Ralph, Amanda, and Rich explain why now is the best time to test and try new things, how your prospects can be your best marketing channel, and remind us that giving away your best stuff is always a good idea. RESOURCES MENTIONED IN THIS EPISODE Strategic Profits Agora How To Scale Your Agency To $100K per Month (And Beyond) Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review. iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

In 2015, Travis Chambers created an ad with Kobe Bryant and Lionel Messi that went so viral, it became Youtube’s Ad of the Decade. In this episode, Travis, founder of D2C Ad Agency Chamber Media, talks about how he’s landed ad contracts starring mega-moguls, how he gets these ads to convert based on the traffic level of the viewer, his 7 ad categories, and more. RESOURCES MENTIONED IN THIS EPISODE 'The Real Meaning of MPH' Video Goes Viral: Husband Confounds Wife With Math Question Kobe Bryant & Lionel Messi How a (Hilarious) Family With 50 Kids Protects Their Pool: Pool Fence DIY NERD Skincare Chamber Media Travis on LinkedIn tc@chamber.media Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review. iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Starting to think it’s time to launch your own Youtube digital marketing strategy? Tom Breeze is back to explain how to nail your Youtube ads in 2020. In Part 2 of this episode, he explains the three step process of targeting, creative, and offers that create ads that crush it on Youtube. You can find Part 1 of this episode in the show notes below. RESOURCES MENTIONED IN THIS EPISODE Viewability’s Website Tom’s Website Tom's Blue Suit Episode 246: How to Positively Crush It With YouTube Ads in 2020, Part 1 iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com. Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review.

Are you publishing blog post after blog post and still not growing your traffic? Been there—done that. In this episode, Head of Content SEO at Hubspot Aja Frost is going to show you the strategy that you can use to publish blog posts that actually drive traffic. This is a strategy we’ve implemented at DigitalMarketer and can confidently say...it works. Ralph, Amanda, and Aja talk about how to start your content cluster strategy with high intent low volume keywords, the different levels of the cluster, and the secret behind all of Hubspot’s ultimate guides. RESOURCES MENTIONED IN THIS EPISODE Aja’s Website Aja on Twitter Aja on LinkedIn Episode 238: DigitalMarketer’s 2020 SEO Strategy   Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review. iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Every direct response video needs to be two things: engaging and compelling. In this episode, Andrew Eckblad of Convert Views joins Ralph Burns and Amanda Powell to explain what makes a video ad engaging and compelling. He talks about the importance of editing, why you don’t need the best film equipment available to get started creating video ads, and how he relies on tests and analytics to show him what’s working and what’s not. RESOURCES MENTIONED IN THIS EPISODE Convert Views Genesis Digital Frank Kern Kartra HandSanitize.Us GetBravo Shure MVL Microphone Rev Episode 242: Using User-Generated Content For Level 1 Traffic with Molly Pittman & Amanda Powell Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review. iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Molly Pittman is back for this episode of Perpetual Traffic and she’s here to remind marketers of some very important stats. Overrall Internet traffic is up 30% (and rising) and Facebook traffic is up 70%—which means this isn’t the time to stop advertising. It’s the time to open up your audience interests for cold traffic, make live campaign decisions faster, and reset your campaigns so your marketing is on point. Molly will explain how she’s doing that and give you real time metrics that she’s seeing in her active campaigns right now. RESOURCES MENTIONED IN THIS EPISODE Facebook Ad Library Yoga Burn Better Help Ad Library Best Self Co Ad Library Monday.com Ad Library DoorDash Ad Library Episode 242: Using User-Generated Content For Level 1 Traffic with Molly Pittman & Amanda Powell Episode 247: How To Pivot Your Marketing Strategy To Fit The Global Climate Tier 11 100 Million Swipe File Virtual Business Podcast Giveaway Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Con