The Art Of Paid Traffic | Proven Online Advertising Strategies You Can Implement Today

On today’s show, we’re talking about evergreen webinar sales funnels with professional speaker and course creator, Grant Baldwin.Grant is the founder of TheSpeakerLab.com and through his online course, teaches people how to find and book paid speaking engagements.  Today he shares how he sells his program through webinars -- both live and automated -- and lately, his automated ones are really doing well for him. And by really well I mean, lately it’s been for every $1 he spends on Facebook ads, he’s making $3 in return.  I’ll take that ROI all day long.In this case study, we break down Grant’s evergreen webinar funnel from start to finish, including... His Facebook adsHow much he’s spending on adsThe tools he uses to set up his webinar systemThe different offers he makes in his funnel, including what he’s testing to incentivize people to pay in fullHow he tracks all of his resultsAnd what he would say to someone considering doing evergreen webinars for the first time.And more...There are two big takeaways I w

It’s been awhile since we’ve done a Q&A here on the podcast, so today’s show is a big ‘ol Facebook ads Q&A.I’m going to be discussing and answering questions about: How to hack Facebook ads social proof (likes, comments, shares, etc..) that you’re getting on an ad and use that same ad (with all the social proof) to target new audiences. Where to find the local awareness objective How to target a sub-group within a target audience when you can’t EXACTlY target this sub-group within Facebook’s targeting options? We talk about how to troubleshoot ads that have just recently started running but aren’t getting results How to get support from Facebook about your adsHow to optimize for conversions when you can’t put the Facebook pixel on the website you’re sending traffic to What strategy you might use for a 6-month Facebook ads campaign that’s promoting a local gym What’s a “good” CPC?  Is my CPC too high on this ad set? Should you use the 1-day or 7-day click attribution window when your Objective is Conve

On today’s show we’re talking about e-commerce and marketing physical products online, and joining me to share his insight and experience is Steve Chew from mywifequitherjob.com.  Steve runs an e-commerce site called Bumblebeelinens.com which he started with his wife back in 2007.  I’ve known of Steve for a few years now, and whenever I’ve heard him speak I’ve always been impressed with him.  Then, at Social Media Marketing World in March, we finally met in person -- and here we are today, I'm pumped to have him join us on the show.Steve is an expert on customer acquisitions, elaborate Facebook ad strategies, Google AdWords, content re-marketing, landing pages, carts and funnels to optimize e-commerce businesses.We get into a TON of stuff today as we break down how he markets his e-commerce business. On today’s episode we get into: The content marketing strategy they use to attract ideal customers, including how they drove people to the content 10 years ago and the strategies they’re using today.We break

On today’s show, we’re talking about the Facebook ads strategy that was used in a Kickstarter campaign that reached its goal of $150K in just 17 hours and went on to raise a total of $441K.And joining me to share how he did it is Justin Richard from Convert Marketing, a Facebook ads agency in Santa Barbara, CA.Justin is actually a student of mine and regular listener of The Art of Paid Traffic, and even though he comes from a background other than business, he’s a great example of someone who has effectively implemented the strategies and tools we talk about on this podcast.He shares how he got started in the online marketing world (after a degree in film), and how it led to the campaign with Maluna Coolers where they smashed a Kickstarter goal of $150,000 and turned it into almost $450,000 – in just 17 hours. On the Show Today You’ll Learn: Justin’s 6-step method for how they raised $441K on Kickstarter -- almost 3x their goalThe philosophy behind WHY he created and followed this strategyThe FB ads strategy

On today’s episode, we’re talking all about Facebook ad “Objectives”.Specifically…What’s the difference between each ad ObjectiveWhich one to chooseHow to use themWhat they mean in your Facebook ad campaignAnd, some exceptions you might want to make when it comes to choosing your ad Objective.I covered Facebook ad Objectives back on episode 110, but I still get a ton of questions every week about this topic AND the Objectives have changed and consolidated since then.So we’re gonna dive head first into it all today… New Facebook Ads Feature! Facebook is gradually rolling out brand new feature and it’s very relevant to what we’re talking about on today’s episode, with better understanding Objectives.You know how when you launch a Facebook ad campaign with the ‘Conversions’ Objective and you’ve selected the conversion you want to optimize for at the Ad Set level?Well, if your Ad Set isn’t getting many conversions right after it starts running, delivery of that ad might be limited.The reason for that is because y

On today’s show, my good friend and entrepreneur Amber McCue joins me to talk about how her local photography business lowered their cost per sale with Facebook ads.Specifically, we talk about how she markets her boudoir photography business on channels like Groupon and LivingSocial but also started testing Facebook ads.After months of frustrated testing, she finally started getting the results she was hoping for, lowering her cost per lead by two-thirds and also cutting her cost per sale.Amber shares what she’s doing to get such good results, including a discussion around her offers, the importance of upsells, the challenges her specific business faces in terms of Facebook compliance and a lot more. On the Show Today You’ll Also Learn: Why knowing their numbers was one of the most critical things Amber and her partner did in their businessThe offers she’s using to attract clientsWhy upsells are critical to the success of her ad campaignsWhy it took a while to gain momentum with her Facebook adHow she targets

It’s been awhile since we’ve talked about copywriting here on The Art of Paid Traffic -- how to write better ad copy, copy for your sales pages, emails, opt-in pages...Well, that changes today because I’m pumped to welcome my friend and copywriter Kira Hug to the show.Kira is the host of The Copywriter Club podcast and an amazing conversion copywriter.These days she focuses on launch copy, but as she says, all types of copy are about storytelling and getting the sale (while tracking results)…In the episode today, she reveals her three-step process for writing high-converting copy and shares the importance of finding out what your ideal customers are saying about your niche.You’ll Also Learn:The first thing to do before writing any copyWhere to find out what your ideal customers are saying about your niche.How being honest and revealing with our copy allows us to connect with our customers – and why “weird” isn’t necessarily a bad thing!Ways you can survey and interview your audience to really hear what people

This episode is Part II of my interview with YouTube ads expert Tom Breeze, where today we continue the conversation around what’s working right now with YouTube Ads.If you’ve not yet heard Part I in last week’s episode, make sure to check it out because we discuss:The mindset needed for successfully advertising with YouTube adsWhy people are starting to diversify from advertising on Facebook and the significant differences between it and YouTubeThe different types of YouTube ad campaigns you have available and how to use each to get the best resultsHow to best setup your YouTube ad campaignsAnd a lot more...Today, we pick up where we left off in Part I and you’ll learn:What kind of video ad quality is best for different types of businessesHow long your YouTube video ad should beThe anatomy of a high converting YouTube ad, including what to sayBest practices for landing pages that are converting right nowWhat type of video ad Tom’s been testing lately that has given one of his clients a 30% increase in opt-in

It’s been awhile since we’ve covered YouTube ads on the podcast, so today I’m welcoming back Tom Breeze, CEO of the YouTube ad agency, Viewability.  Tom was one of the original guests here on The Art of Paid Traffic (episode #6) and a lot has changed since he was on the show -- especially what’s working right now to get quality leads & sales with YouTube ads.The interview with Tom is so jammed packed that I decided to split it into two episodes (Part I this week and Part II next week)…In Today’s Episode You’ll Learn:The mindset needed for successfully advertising with YouTube adsWhy people are starting to diversify from advertising on Facebook and the significant differences between it and YouTubeThe different types of YouTube ad campaigns you have available and how to use each to get the best resultsHow to best setup your YouTube ad campaignsAnd a lot more...And make sure to tune-in next week when we have Part II, where we dive into:What kind of video ad quality is best for different types of businessesH

If you’ve ever wondered how you can create a thriving online business while having a full-time job…Or, if you’ve wanted to take an in-person business that “relies on you” and scale it online...This episode is for you.On the show today, veterinarian Dr. Brett Beckman, who specializes in veterinary dentistry, joins me to share how he has used Facebook ads to create a thriving online business.In addition to his in-person practices, Dr. Beckman sells online training courses for veterinarians, has a membership site and offers live events.And the business is driven by Facebook ads to webinars (both live and evergreen) as well as to free content.Since starting the online portion of his business almost by accident back in 2013, he’s been 4X’ing his online revenue every year since.On today’s episode, we dive into everything he’s doing and break it all down for you -- his Facebook ads, his online programs, the strategy behind what he does, and more.For me, most importantly, I really want you to pay attention to how Bre

If you’re running Facebook ads at all, you’ve likely considered how to get BIGGER results from your campaigns.On today’s episode of the podcast, I’m answering your Facebook ads questions -- many of which were submitted over on my Facebook page.We talk about topics around targeting, how to get bigger results from your Facebook ads, what do you do when your Facebook ads aren't converting, how to evaluate your ideal client’s current advertising strategy, collection ads, and more... On Today’s Show You’ll Learn: Facebook’s new (free) targeting research tool to hone in your ideal audience.How accurate the Facebook demographics targeting is and where the data comes from.How to achieve massive reach and spend more on your Facebook ads – is it just a matter of boosting budget?How to duplicate ads while ensuring the social proof carries with the ad.How to target your local market if it’s small (without getting an error from Facebook)The platform I recommend if you’re looking to launch a paid online courseAnd more

Ever tried scaling your Facebook ads only to see your costs increase?If so, I feel you on this.  It can be one of the more frustrating aspects of Facebook ads.And, unfortunately, it’s all too common because most people approach it the wrong way.That’s why on today’s episode of The Art of Paid Traffic, I’m sharing best practices and proven tips & strategies for scaling your Facebook ads... without ruining your results.On Today’s Show You’ll Learn:What “vertical” and “horizontal” scaling means when it comes to optimizing your Facebook ads.How increasing the daily budget can confuse Facebook’s algorithm and what to do instead.What Facebook ads’ auction is and how to “play” it to your advantage.How to find the most quality leads within your target audience and why it costs more to do so.Three strategies for finding new relevant target audiences for your campaigns.Ninja ways to use Facebook’s duplicate feature for scaling your ads.And much more!Like I say at the end of every episode, when it comes to Facebook

I’ve been getting a lot of questions lately about Facebook Messenger Ads, and in today’s episode of the podcast, I’m sharing my recent experiences with them.A few episodes back I shared the behind-the-scenes of our most recent launch of our new program The FB ADmanager and within that, talked about how we tested Facebook Messenger Ads during the launch.We spent just $105 on Messenger ads and we directly attributed more than $9,000 in sales to them. #boomshakalakaNeedless to say, I’m sold on the effectiveness of Messenger ads.  With over 1 BILLION people actively using Facebook Messenger, this medium isn’t going away anytime soon.  In fact, it’s only growing.They’re easy to setup and use and with the results I saw, they’ll without a doubt be part of our strategy going forward.   On Today’s Show You’ll Learn:    Our strategy behind how we used Messenger ads including who we targeted and whyWhere Messenger ads fit in your funnel and how to strategically use them to move people closer to a saleHow we leveraged th

On today’s show we’re talking about landing pages, specifically, the biggest landing page mistakes that people make (and how to avoid them).And, joining me to share these mistakes and best practices is Jeff Wenberg.  I was recently introduced to Jeff and learned that he was the Group Coaching Manager at LeadPages, where over the past few years, he’s reviewed 100s of landing pages.With that kind of exposure to so many both good and bad (and the ugly) landing pages, I asked him to come onto the show and share with you what he’s learned over the last few years.As you listen the show, keep in mind…Everything we’re talking about today is best practices for high converting landing pages and goes whether you’re using tools like LeadPages, ClickFunnels, Optimizely, Unbounce, Optimize Press, Thrive Themes, etc…All of these tools are great.  I do use LeadPages in my business, but you can be using what makes the most sense for you. On Today’s Show You’ll Learn:Why a template is absolutely crucial to have before you star

In this episode of The Art of Paid Traffic podcast, I take you behind-the-scenes and break down our latest Facebook ads launch.We just wrapped up the launch of my brand new program, The FB ADmanager, and it blew away my expectations on every front.So today on the podcast today I thought I’d share with you the lessons I learned during the launch, specifically around our Facebook ad campaigns and what we did that allowed them to perform so well.I’ll also share a few general things we did this time that I felt made a huge difference in the success of the launch. On Today’s Show You’ll Learn: Why taking the time to identify and be crystal clear about our three audience avatars BEFORE running any Facebook ads was critical to our ads success.The exact ad copy and images used to speak directly to our target audiences.The reason audience size is so important. What’s the ideal range and why it’ll differ for warm and cold traffic…How we scaled our Facebook ads campaigns without ruining our good results.The way we used

Today we’re talking about a topic that doesn’t get discussed a whole lot but is UBER important to get a handle on…...the importance of the legal side of paid traffic and running your business.And to share her expertise on the topic is my friend Annette Stepanian, an attorney who specializes in working with entrepreneurs.I asked her to come on to the show because this is one of those topics that not a lot of people talk about yet is so important to know as an entrepreneur, a business owner, someone who creates programs or products, if you run paid traffic like Facebook ads, etc...It's not the sexiest of topics, I realize, but too often the importance of it pops up when it's too late and you're in a bind.  So that's my goal here for you today -- to educate and share the types of things you should be thinking about in your paid traffic and running a business.Here’s what you’ll learn:The critical “legal” things you need to think about when you're running paid traffic.  And, for example, w

On the podcast today, I’m trying something I’ve not done yet on the show…This is an encore of one of the most requested episodes we’ve done yet on the show.  Episode 126 is an interview with my friend and former student, Robb Bailey, who has built a very successful Facebook ads agency for himself -- an agency that specializes in managing Facebook ads in the fitness niche.  And as you’ll hear during my talk with Robb, he works with niche businesses within the fitness niche.Robb’s been in the online marketing world for over a decade and he spent nine of those years running, what he calls, a “jack-of-all-trades” marketing agency.He and his team offered everything from SEO to blog writing to marketing automation — you name it.But as you’ll hear Robb explain on the show, offering tons of services to tons of clients in tons of industries can lead to, well….a ton of stress.This year, he finally decided to niche down and focus on solving a specific problem for businesses in a specific industry. Now, he runs a success

It’s been awhile since I’ve answered your Facebook ads questions, so on today’s episode of The Art of Paid Traffic, we’re doing a Q&A that focuses on maximizing your Facebook ads results... You’ll also learn things like: Facebook ads strategy for a webinar launch, including simple yet effective Retargeting strategiesWhat Facebook is now cracking down on in regard to ad copy when you’re retargetingShould you be using “all placements” when setting up your ads?Audience size before you can start retargetingA reminder about other things that Facebook is also checking during the ad review process When scaling your ads how much should you increase your daily budget byWhat conversion window should I be optimizing for when I’m trying to get conversions?And more…If you’re using Facebook ads to market your business, you gotta keep up-to-date and today’s episode will help you do just that.In addition, if you’re considering starting your own business as a Facebook ads manager or maybe you’re already managing ads, work

Getting leads for your business is great but if you’re not able to convert those leads into paying customers then you’re wasting money.And a great way to convert leads into sales is through email marketing -- something most all of us can be better at.On today’s episode of The Art of Paid Traffic, email marketing expert Andre Chaperon joins me to share how to write emails that people WANT to read and gets them to take action.Andre, who describes himself as an introvert, is the founder of one of the original email marketing courses, Autoresponder Madness (autorespondermadness.com).  I bought this course a few years ago and it’s absolutely killer.I’ve been trying to get Andre on the show for a while now, and after listening to this episode, you’ll see why I’m pumped to finally have him on. Things you will learn in this episode: Five ways to learn exactly what to write to your email listTwo key strategies for increasing your email open and click ratesHow to hone in on specific segments of your email list so you c

As a listener of The Art of Paid Traffic, you might know that one of my favorite things to do is case study my students and to highlight the successes they are getting.On today’s show, I talk with Mike Barnet, who’s up to big things in the local business marketing space.Mike has effectively used his skills as a videographer (honed through years in the television industry) and his knowledge of Facebook ad strategies to get amazing results for his local clients.Today we dive head first into two campaigns he’s recently done for a local pizza restaurant…The first campaign gave them one of their best weeks in sales ever and in the second campaign, Mike spent just $130 on ads which generated over $500 in revenue.,As you’ll hear, Mike proves that the myth that you need large budgets for your Facebook ad spends to see results is simply just that… a myth.A big part of what we discuss is why the offer is so important. Often business owners think that their ideal client is just going to magically appear, but without an