The Art Of Paid Traffic | Proven Online Advertising Strategies You Can Implement Today

On today’s episode of The Art of Paid Traffic you’re going to learn how an entrepreneur and former Air Force officer, musician, and youth pastor launched two successful planner/journals over the past year and a half -- one is a Christian planner and the other a Catholic planner…...and how his Facebook ads strategy helped him get each of these businesses to multiple 6-figures in a very short amount of time.Vinny Delacruz breaks down everything he’s done to get his business to where it is today, including his simple yet super effective Facebook ads strategy that’s generated massive returns.I first met Vinny when he came to my FBA LIVE in December in San Diego and he’s now part of my 6-month Small Group Coaching Intensive.  I was immediately impressed in how Vinny’s a take action first kinda person, figuring things out as he goes.I really enjoyed this interview with Vinny and I think you’re going to as well.In Today’s Episode You’ll Learn:How Vinny came up the idea for a Catholic planner and the steps he took to

Welcome to a short, “in-between” episode of The Art of Paid Traffic podcast where on today’s show, you’ll learn the Key to Successful Facebook Ads in 2017.  Really, this is the key to any paid traffic whenever you’re running it.You see, paid traffic is a mindset.  It’s a mindset of being willing to put in the work to test to find what works.  It’s the people who are patient and open to experimenting who are gonna win. And since you listen to the podcast here, I know you have the mindset to do it.I can teach you what works, the foundational principles of how to incorporate these strategies into your business, but the most important thing to remember is to always be testing.  Don’t be locked into one specific way to do things.  You’ve gotta test different things to get data to tell you what’s working and what’s not.In this episode we’ll look at current examples of smart testing as well as discuss a list of things you might want to consider testing in your own Facebook ad campaigns.Rick Mulready's Links:Vis

If you’ve been listening to the podcast for any period of time now, you know that video is where it’s at -- especially on Facebook.  In 2016, Facebook made it a huge priority to show more video in the News Feed and it became a massively effective advertising strategy to build trust, relationships and sell.Video in 2017 is shaping up to be no different.  With Facebook’s ability to retarget people based on their engagement with your videos, the reporting capabilities… I think we’re still in the infancy stages of how we use video in our traffic strategy.That’s why on today’s show, I asked my friend Brandon Lucero from soldwithvideo.com to join me to share a case study of how he used a 3-part Facebook video ad strategy for a 6-figure product launch.  Specifically, we get into how Brandon used Facebook videos to create a customer journey -- building relationships with people, moving them from being a cold lead all the way through to being raving customers. In Today’s Episode You’ll Learn:   We break down Brandon’s

On this week’s episode of The Art of Paid Traffic, we’re diving into some SUPER interesting stuff with returning guest, Scott Voelker of TheAmazingSeller.com.Scott is an expert in private labeling and selling products on Amazon through their Fulfillment by Amazon or FBA program.  He’s been doing it for a long time, he’s got a great podcast on the subject, products that teach you how to do it — he’s really the goto guy for selling on Amazon.He re-joins me on the podcast to talk about ecommerce strategies that are working right now to sell more of your products -- in 2016 there were a lot of changes to how you sell physical products online.For example, Amazon made some major changes to how sellers can get exposure for their products and Scott’s been following these changes and figuring out how to capitalize on them in 2017.That’s what you’re going to hear on today’s episode — Scott shares the exact strategies for how you can sell more products in 2017 — especially with how to best use paid traffic.Even if you d

We’ve all heard “the money is in the list”, right?Well I made a BIG mistake with my email list recently.You see, I removed almost half of the people from it a couple weeks ago.Yep, you read that right -- I cut almost HALF.That wasn’t my mistake, though.  Removing people from my email list was completely intentional.  I wanted to get people off there who weren’t engaged in my emails.We identified those on my list who hadn’t engaged in any of my emails (opened/clicked) in the last 90 days.And this is where I made the big mistake and where I want to make sure you don’t make the same mistake I did…On Today’s Show You’ll Learn:How we ran this group through a re-engagement email sequence -- 4 emails over 2 weeks -- offering them free content to see if they would again engage with my emails.  Within these emails we were looking to segment people into one of three groups.When I added up the non-engagers + opt-outs + hard-bounces, it was a lot of people.Starting a new year is the perfect time to clean your list -- esp

I know it tends to be a lot of fun to focus on the strategies and results in online marketing…You know...The 6-figure funnel strategies…Using paid traffic for 7-figure launches…The “click-worthy” stuff, if you will.But deep down, I know (and I hope you know!) none of that stuff matters unless you’re able to communicate your value in a way the connects with your target audience.It’s all about having spot-on messaging throughout your sales funnels.That’s why I was excited to interview this week’s guest on The Art of Paid Traffic, Liston Witherill.Liston is a copywriting and conversion expert. He’s also the founder and Chief of Strategy + Data at Good Funnel -- a company that specializes in helping businesses boost traffic and automate sales using data-driven funnels.Here on Episode #116, Liston and I talk all about about how to solve some of your biggest marketing problems, simply by asking your audience the right questions and then allowing their answers to drive the messaging in your business.On Today’s Show

It’s no secret that things on Facebook are constantly changing.Recently they made a ton of updates, changes and enhancements that have a big impact on the overall advertiser experienceThat’s why this week, I’ve got a solo episode for you over on The Art of Paid Traffic. This show will save you a ton of time and confusion, because I’m covering the ins and outs of nine, super important Facebook Ads updates you need to know.On the podcast, I talk about everything from policy updates to changes in the ad setup process, and a lot more.Just so you know though, it’s common for Facebook to test new features and functions by rolling them out little by little, to different people in different parts of the world. So, some of the updates I cover on the show might not be available to you yet.As a matter of fact, I don’t even have all the updates I’m going to be talking about! Still, I dive into Facebook’s ad policies on a routine basis (I recommend you make a habit of doing this too!) and I try to stay informed about any

Let’s face it, it’s human nature to procrastinate.This is almost always true when whatever we’re procrastinating has some risk attached to it.One of the biggest, ongoing challenges for online marketers and entrepreneurs is figuring out how to deal with the fact that people often wait until the very last second to make decisions and take action.In working to overcome this challenge as business owner, myself, I learned about some of the psychology behind why people procrastinate. When I finally understood that, I could leverage those principles of human psychology in my promotions to increase sales -- without being sleazy.On Episode #113 of The Art of Paid Traffic, I’m talking with my friend Jack Born all about using urgency and scarcity in an authentic way to sell more products and services in your business.Jack is the founder of Deadline Funnel, a software company that allows online marketers and entrepreneurs to...you guessed it, add urgency and scarcity to their promotions in an authentic way.And while he’s

Have you decided on which new marketing strategies you want to test out in 2017?As you probably know, I’m always saying you should figure out what’s working in your business and then do more of that...But another essential part of that is occasionally testing some new strategies and ideas, so that you continue to successfully market your business in the ever-changing online world.The big problem that even the smartest marketers run into when it’s time to try something new with their online marketing, is a classic case of overwhelm. They have a hard time deciding which platform, strategy or tactic to actually test when there are endless possibilities.That’s why today we’re digging into a topic we haven't touched in quite a while on the podcast: advertising on Pinterest, and how to know if it’s right for your business.On this episode of The Art of Paid Traffic, I’m talking with content and social media marketing strategist, Alisa Meredith, all about advertising on Pinterest.Alisa has helped a ton of her cl

“The riches are in the niches...”If you’ve been in the online marketing or entrepreneurship space for any length of time, then you’re probably pretty familiar with this phrase. Or at least some variation of it.By now most of us have heard industry leaders suggest that “niching down” (or focusing on solving a specific problem for a super specific target market) is the key to success.I feel like this idea comes up as a key piece of advice both to brand new entrepreneurs who are just starting out, and to more experienced business owners who are looking to take things to the next level.And that’s one of the reasons I know this week’s podcast episode has the potential to be a real game-changer for people.On Episode #111 of The Art of Paid Traffic, I talk with my friend and former student, Robb Bailey.Robb’s been in the online marketing world for over a decade and he spent nine of those years running, what he calls, a “jack-of-all-trades” marketing agency.He and his team offered everything from SEO to blog writing

When you want to create a successful Facebook ads campaign, what do you do?Well, hopefully you map your game plan and identify your exact target before doing anything… (we covered this in episode 109)Once you finish the prep work, you open up Power Editor or Ads Manager to start creating your campaign…It’s at this point you’re faced with your first (critical) decision of actually getting your ad up and running....selecting your “Campaign Objective”.With the Objective, you’re essentially letting Facebook know what kind of results you’re looking to achieve with your Ad campaign. You’re selecting an objective that aligns with your goals.But with all the options Facebook makes available, not to mention the optimization settings, it’s not surprising that a ton of people tend to get tripped up by this step.And, I gotta say, getting this step “right” is vital to the success of your Facebook Ads. Because in most cases, the options you choose for the objective and optimization have massive impact on your campaign’s ov

Hard work is, well, just that -- hard work.It's stuff we don't always like doing yet the reward on the other side is often the greatest. We all wish we had a magic button we could push, or a pill we could pop, to miraculously start seeing results from our efforts.I get it, I'm like that too sometimes.It's a mindset I often see when I work with students who want to use Facebook ads for their business.They dive right into Ads Manager and Power Editor. They take time to understand the technical side of setting up their Facebook Ads. But when their ads start running, they expect to see dollar signs flying right out of the gates.Yes, the power of Facebook Ads does make it possible to see pretty fast results. But first, it requires some critical “pre-work”.This is the stuff that needs to happen before you even begin setting up your ad campaign.On this episode of The Art of Paid Traffic, I cover all aspects of that “pre-work” and explain the three critical elements of a successful Facebook Ads ca

We all have that one thing, one skill or ability, that we’d really love to learn or improve so we can be more efficient marketers and business owners.For some people it’s systems…For others it’s strategy…For me, it’s copywriting.If you’ve been a long-time listener to The Art of Paid Traffic, then you probably know I’m always looking to get a little better at copywriting.In fact, earlier this year, and back when I first started the podcast, I interviewed quite a few copywriters on the show.Because whether it’s ad copy, sales page copy, or emails -- I know writing tends to be one of the  biggest sources of frustration for me in my business, and also for many of my students.That’s why I invited my friend and awesome copywriter Hattie Brazeley to join me on today’s episode of the podcast.Hattie and I have been working together in my business for a little while now.I decided to start working with her when I really wanted to take my ad, sales page and email copy to next level. And as we’ve been working together, I’

A couple weeks ago I hosted a live online training all about using Facebook Ads for local businesses.I hold these types of trainings from time to time, some of them for local businesses and some for online businesses, since things are always changing on Facebook.Heck...the whole world of online marketing, in general, is constantly shifting.Because of that, it’s always a ton of fun when I get to jump on these trainings and teach specific strategies to help you simplify things and see big results from your online marketing efforts.One of my favorite parts of every training I do is the Q&A.  I love seeing the types of questions people ask.And during that last training, I was so impressed with both the quality and the amount of questions that were asked during the Q&A that I decided to share a bunch of those questions (and answers) on the podcast today.(I also decided to do a LIVE ENCORE online training since so many of you asked for it --How to Grow Your Local Business With Facebook Ads This Holiday Seas

#106: How to Strategically Attract Your Ideal Facebook Ads Audience with Jasmine StarAlright AOPT listeners, I’ve got a question for you:When you’re scrolling on Facebook, what is it about an ad that makes you stop scrolling?Do the the colors catch your attention?Or maybe it’s the image?Are you someone who mostly looks at videos?The point is, we all know that the visual aspect of a Facebook Ad is important -- because it’s how the Ad actually grabs our attention in the first place.Still, when it comes to setting up our own Facebook Ads, I know a lot of people spend a ton of time focused on planning, budgeting and targeting their Ads. And the content of the Ad is sort of an afterthought.That’s why I invited my friend Jasmine Star to join me on Episode #106 of The Art of Paid Traffic...Jasmine is a marketing strategist, a branding expert and she’s also been voted one of the top 10 wedding photographers in the world.Today, she’s joining me on the podcast to share how her creative approach to Facebook Ads helped h

On the podcast, we talk a whole lot about sales funnels.How to set them up…How to use them to automate leads & sales…How to track and optimize them…But if you’ve been selling a product or service online for any length of time, then you know a lot needs to happen between when someone enters your sales funnel and the point when they become a customer.Things like delivering the lead magnet, nurturing leads, segmentation and more…If you’re looking to truly automate your sales process so that leads are turning into sales on auto-pilot, then you have to pay attention to all of these things.On today’s episode of The Art of Paid Traffic, I’m talking with Greg Hickman, founder of a company called System.ly.Greg and his team work with online businesses to strategically systematize and automate their funnels from start to finish -- so that no lead gets left behind.Greg has experience working with all kinds of clients in a range of niches and industries. So no matter what sort of offer you’re selling online, you’ll d

We all want to create and run killer Facebook Ads.But if you’re using Facebook Ads as part of a marketing funnel to drive measurable leads and sales for your business (which I hope you are!),  there can be quite a few elements to strategize and optimize.For your Ad to perform successfully, you should be strategic and intentional about the image or video, the ad copy, your target audience and a lot more…And once your Ad is up and running, you’ll want to keep an eye on it and make improvements as needed to maximize your success.  Still, it can be tough to know where to start when it comes to improving your Facebook Ads. That’s one of the biggest questions we get in The FB ADvantage Facebook group -- people asking for help in critiquing their Ads.Heck, we can all benefit from having another set of eyes on our work from time-to-time.So, today on The Art of Paid Traffic, I’m going to walk you through my assessment of a Facebook Ad created by FB ADvantage student, Alex Afterman.Alex was kind enough to share things

As entrepreneurs and online marketers, taking risks is simply the nature of the beast when you want to be successful.Sometimes you have to shake things up a bit, see what works...and then keep doing more of what works.Today on The Art of Paid Traffic, I talk with one of my students who is testing what I’d say is an unconventional strategy, marketing a high-ticket live event offer to cold traffic, directly off of a webinar.Her name is Heather Hubbard of thelanguageofjoy.com and she’s a lawyer turned lifestyle entrepreneur.  She coaches female lawyers to find work-life balance without sacrificing their professional careers.Last year she hosted her first ever live retreat weekend, exclusively for female law firm partners.This year Heather is gearing up for her second annual retreat to be held at the luxury Miraval Resort in Tucson, Arizona. And tickets to her event are $3,500.I wanted to have Heather on the show because, like I said, she sort of ignored the “conventional approach” when she decided to sell her hi

We’re switching things up on The Art of Paid Traffic this week!On today’s show, you’re going to hear an episode I recorded a little over a month ago with my good friend Amy Porterfield on her podcast, Online Market Marketing Made Easy.As soon as you get into it, you’ll understand why I just had to share it with you here on AOPT.During the show, Amy and I cover one of THE most common questions we both get (sometimes multiple times a day) by our students and podcast listeners...How much should I spend on Facebook Ads if I want to have a successful webinar?In the past, Amy and I have both always answered this question on a case-by-case basis.Because the truth is, there’s a lot you have to factor in when you’re calculating an ad spend that will allow you to hit your specific revenue goals.While we still don’t have one “right” answer to this question, Amy and I were able to put our heads together and come up with a formula that makes it a whole lot easier to determine a ballpark budget for your Facebook ads.If you

On this episode of The Art of Paid Traffic, we dive into measuring the effectiveness of your sales funnels.Specifically, I walk you through how to make sense of all the stats and metrics as you take someone from being a stranger to your business all the way through to becoming a paying customer.If you’ve been listening to the podcast for a while, then you’ve heard me talk about how important is to “know your numbers” so you can:Measure the success of your sales funnelsMake data-based decisions on where improvements need to be madeDo more of what’s working and…Drive leads and sales automatically every single dayBut recently I realized that a ton of people get stuck in step one because they don’t know the specific measurements to shoot for, in terms of what’s considered “successful”.So if you’ve yet to experience the fun of optimizing and automating your funnels (#2 - #4 above), the content of today’s episode is going to help you get to the good stuff.Just as a heads up, the stuff I cover on this show is a foll