The Art Of Paid Traffic | Proven Online Advertising Strategies You Can Implement Today

Today we’re celebrating a huge milestone on The Art of Paid Traffic…Our 100th episode!I’m super pumped about this and I want to start by thanking you for listening.Regardless of whether you’ve been a loyal listener since Episode #1, or if you started tuning in recently, we wouldn’t be recording Episode #100 without your support. So, thank you!When I was trying to decide exactly how to take things up a notch in celebration of Episode #100, I kept coming back to a topic I’ve been speaking a lot about recently at live events and with my students…What’s the easiest (& fastest) way to create a high-converting sales funnel?This is one of my favorite topics -- I love talking about it because I get to share a really cool exercise that when people do it the light bulb totally goes off and I hear -- “ohhh, that was so easy!”And I’m going to walk you through this same exercise here in episode 100.You’ll discover, step-by-step, everything that goes into building a high-converting funnel that will generate leads and s

On today’s episode of The Art of Paid Traffic, we dive into the secret to TRULY understanding your customers, and how it’s the foundation of all your marketing efforts.After all, how can you serve people if you don’t fully understand them?  Their needs?  Their challenges?Whether you think you already understand your ideal customer or could use some help digging in, this episode is going to be a great resource for you.My guest today is Jason Friedman, founder and CEO of CXFormula, a company that helps entrepreneurial businesses stand out from their competition and increase sales through what he likes to call the art and science of designing a “customer experience journey”.Jason’s got an interesting background that includes being a roadie for bands like Rush and Fleetwood Mac and later working with everyone from solo entrepreneurs to major brands like Foot Locker, Adidas, Nike, Disney and more.Most entrepreneurs and online marketers understand their target customer’s age range, gender, geographic location, etc.

I’m back this week with a jam-packed Q&A episode all about marketing strategy, Facebook ads, sales funnels, optimizing for conversions, targeting and more.It’s been quite a while since I’ve done a Q&A on the podcast, and I’m pumped to dive into another one this week.I get a TON of questions every week so big thanks to those of you who have been sending them in.If you’d like to ask a question and be featured on an upcoming episode, simply email your question to support@rickmulready.com.  There’s going to be a lot more Q&A episodes coming your way.The questions I cover on today’s episode speak to a range of Facebook Ads funnel-related topics -- everything from targeting strategies to optimizing funnels for conversions, and beyond.If you’re running Facebook Ads or if you’re thinking about running them, this show will definitely give you a nugget or two that you can apply to optimize your online marketing efforts and do more of what works.Let’s get into it... On Today’s Episode, You’ll Also Learn: How

If you run a lot of paid traffic, you know that managing all the tags, pixels, tracking and analytics can be overwhelming.It’s a lot to keep track of especially when you’re using multiple platforms and making changes to your campaigns on a regular basis.Well, Google Tag Manager (GTM) may be just the solution you’re looking for.In episode 97 here on The Art of Paid Traffic, we geek out on Google Tag Manager and how it can help simplify the way you manage your paid ads.And joining me on the show to share his expertise with GTM and how he uses it in his business is Deacon Bradley from Funnelowl.com.Deacon specializes in helping entrepreneurs create systems in their business that bring in leads and sales.  He’s also a super smart guy with Facebook ads and is one of the very few who I’m willing to refer people to for Facebook ads.My goal for this episode is to help you decide if GTM is right for you and your business.  Even if you’re not at a point where you need a solution like this, it’s worth a listen just to h

If you’ve been working with Facebook Ads for a while, chances are you’ve tested out at least a few different Ad types.And, if you’re like me, you found an Ad type or two that rocked your world and produced massive results, therefore becoming the go-to Ad types you continue to use again and again.(For the record, I’d fall into the “hard-core fan of video ads” category.)And then there are the Ad types that haven't exactly produced killer results.One type that I, personally, haven’t loved is Facebook Lead Ads.Lead Ads have been out for a while now, but they were super clunky in the beginning -- mostly because 3rd party apps and software were slow to integrate. It made the process of actually following up with your leads, a pretty big headache.But I’d been hearing about Facebook’s improvements to Lead Ads, plus 3rd party tools have been rolling out integrations to make things a whole lot easier on advertisers.So, I wanted to get the inside scoop on what’s working and what’s not working with Lead Ads from som

Have you ever thought about the type of information your potential customers might need before they:Decide to start shopping for what it is you offer;Decide they’re ready to buy what you offer;And/or actually decide to buy from you?Adam Sand, co-owner of a roofing company in Edmonton, Alberta, Canada and my guest today on The Art of Paid Traffic, has seen massive growth in his business recently. Growth that really started when he started using Facebook ads with a value-first marketing approach. Meaning, he leads with (free) valuable and helpful information for potential customers.Think about it…Roofing is a several thousand dollar expense.  If you own a roofing company, or sell any high-ticket product or service, you’re not going to sell directly from your adsYou have to build trust and be seen as an authority first before people will want to work with you.Using this education-based marketing approach with Facebook ads, Adam has grown his business by 40% in three months.  40% in three months selling several t

Today’s episode of The Art of Paid Traffic is part 2 in our mini-series on how local businesses can use Facebook ads to grow their business.Even if you’re not a local business owner, I know you’ll take away some awesome insights from today’s episode with local business owner (and FB ADvantage student) David Brandt.David and his wife own Sips n Splatters Art Parties. They have multiple brick-and-mortar locations in Southern Illinois where people can come to enjoy wine and painting with family and friends. They also recently expanded their business model to include franchise opportunities and online courses.During the episode, David walks us through the evolution of his business as it relates to advertising on Facebook. It was super interesting to hear his story!We talk all about the exact steps he took to shift his marketing strategy when, a few summers ago, Facebook made a huge change to its algorithm which meant only 2-4% of your Facebook fans saw your posts.Get ready to hear some great insights, tips and st

Today’s episode of The Art of Paid Traffic is a solo episode where I take you through the exact strategies I would use to grow a local fly fishing guide business with Facebook ads.You see, I recently went fly fishing in Montana with a guide from Swallowtail Fly Fishing in Bozeman.As we drove out to the river on the first morning, Ty, my guide, asked what I do for a living.And, as often happens when I tell people I’m a Facebook ads guy, he naturally asked me how I would recommend he use Facebook ads to grow his guide business.For the next 20 minutes I shared the exact strategies that I would use to grow his business.  I love breaking people’s business down like this.It was so fun, that I decided to share these strategies with you here on the podcast.This episode is the start of a mini-series on AOPT focusing on how local brick & mortar businesses can use Facebook ads to grow their business.Even if you’re not a local business owner -- maybe you have an online business -- don’t skip these next few episodes b

I met Owen Video at Social Media Day San Diego last week.He walked up to me and told me he attended my Facebook video ads presentation at Social Media Marketing World a few months ago and he said, “man, I gotta be honest with you…...during that presentation, when you told us to just use our smartphone to record videos for our Facebook ads, I thought you were crazy.I’m a video marketing consultant and I’m ALL about using a high quality camera and equipment to create great videos.”He went on to say, “BUT, I decided to give you the benefit of the doubt and try what you suggested -- I ditched the fancy camera and used my iPhone to record some Facebook video ads.And you know what?  The results were amazing!”He told me his click-through-rate on his videos went from 3% to over 10%.Ha!  I love it…He also shared that his results weren’t JUST due to his using his iPhone to shoot the videos.And for me, this is where it’s gets really interesting...He also got really strategic in split testing a variety of thumbnail image

I’m back this week on The Art of Paid Traffic with another awesome Facebook Ads Q&A episode.These Q&A’s are becoming a pretty regular thing on the podcast because I’ve been getting such great feedback from all of you.After having countless conversations with listeners and students, I know that one of the biggest challenges these days is simply keeping up with all the updates to features and policies on Facebook.Facebook’s policies, specifically their Ads policies, are constantly changing. And while I still recommend that you check in and keep up with any updates every few weeks, I’m happy to answer your questions and provide some perspective as often as I can.Before I jump into what you’ll learn on today’s show, I want to invite you to send your own questions my way for a chance to be featured on our next Q&A episode.Ask your questions in the comments below or click here to visit my contact page and submit your question there.Alright, let’s get into it because we cover a ton in this show:On Today’

#90: Case Study: Profitable Affiliate Marketing (Even With a Small List) with Rachel Luna Do you ever feel like there are almost too many ways to succeed when it comes to entrepreneurship and online marketing?With all the content out there telling you to grow a massive list, build courses, promote on this social platform and that one over there during a launch and….It’s no wonder so many people end up totally overthinking and completely complicating things to the point of paralysis on the path to success.Sometimes you just have to find a path and run with it.  For me, that’s been Facebook ads and paid traffic.For others, like my friend Rachel Luna, it’s generating revenue through honest affiliate partnerships.Rachel is a best selling author, former U.S. Marine and the founder of RachelLuna.Biz. For the past 7 years, she’s been coaching people to get clear on their passion, take consistent action and achieve purpose-driven goals.Now, Rachel’s realized a new passion of her own -- online courses.She leveled up h

Have you taken any time lately to consider why you do the work you do?And maybe even think about the bigger picture of why and how you’re leveraging paid traffic to accomplish big things?In this episode of The Art of Paid Traffic, I interview one of my FB ADvantage students, Kerry Swetmon, about how she’s created an awesome-ly successful  business for herself managing Facebook ads for other entrepreneurs and small businesses.It’s students like Kerry who represent the big picture in my own business. It’s incredibly rewarding for me to play even a small roll in her entrepreneurial journey.Kerry’s the founder of SystemEnvy.com, a business she started to help busy entrepreneurs with the systems and processes that matter most when it comes to successful marketing and operations.She’s been a student of mine for just about a year now and since we first started working together, I’ve watched Kerry make a name for herself as a uniquely-niched Facebook Ads expert.Now, she’s spending most of her time serving her ideal c

If you’re advertising your business on Facebook (which I’m willing to bet you’re doing), then you should be testing video ads in your marketing strategy.Long time subscribers to The Art of Paid Traffic probably know that I am a huge fan of using Facebook video ads. That’s why I am excited to give you my best tips, tricks and strategies for them in today’s episode.Facebook has over a billion daily users and they’re watching 100 million hours of video per day.  Yep, you read that right, 100 million hours PER DAY.That said, the power of using Facebook video ads to maximize your ROI can no longer be ignored.Let’s get right to it because today’s solo episode is going to bring you a ton of value and you’ll walk away with some specific steps to start using Facebook video ads in your own business right away. On Today’s Episode, You’ll Learn: Why Facebook video ads can be more effective than “standard” Facebook image adsThe inside scoop on engagement retargeting with video ads and why it increases your ability to turn

Do you know the specific metrics you should be tracking in your sales funnels?And if you’re aware of your numbers, are you using them to gain actionable insights about your business?In this episode of The Art of Paid Traffic, FunnelDash founder Zach Johnson joins me to talk about how to avoid 3 sales funnel mistakes that are killing your profits.Zach’s all about helping online marketers and entrepreneurs become more data-driven, taking the guesswork out of growing their business.Our talk covers all the bases when it comes to tracking the right metrics in your funnels and how your numbers can make a world of difference when making your most important marketing decisions for your business.Zach’s a super smart dude when it comes to all this as he’s been in the online marketing space for over 7 years. Before founding FunnelDash, he spent years optimizing sales funnels and customer acquisition efforts for companies like LeadPages and Ontraport.I have no doubt that this episode will take your sales funnels to a who

This episode is jam-packed with actionable insights and strategies from a returning paid traffic expert here on AOPT.In this interview with Chris Evans, you’ll learn exactly how he launched his new company and went from, as he says, “0 to 60” in a matter of days. In just a few months, his business is doing 6-figures a month selling high-ticket services to cold traffic.Chris has been “behind the scenes” building funnels and driving paid traffic for the past 7 years while working with several very successful online entrepreneurs.His experience recently led him to co-found his company at TrafficandFunnels.com. Chris’s company coaches experts to market their offerings systematically and optimize ROI on paid traffic -- specifically cold traffic.I was pumped to bring Chris back on the show because his recent business moves have been, well, bold.  And also brilliant.The topics Chris and I cover will give you a unique perspective on how to work with paid traffic in marketing your own expertise to customers who are wi

Today we’re talking about a topic that I know can make a big impact for anyone using paid traffic to build a long term, loyal customer base. This show is all about ‘Segmenting your sales funnels’.Jeremy Reeves, Copywriter and CEO of Kaizen Marketing Inc., is joining me on the show today to share his expertise about how to optimize customer loyalty and profit centers in your business.Whether you’re brand new to doing business online or you’re a seasoned marketer who is looking to take your sales to the next level, this episode has actionable advice you can apply to start seeing big results. Jeremy has mastered the art of building automated, strategic, reliable and highly-competitive sales funnels. And today he’s laying out some of the most successful strategies he’s used to help his clients generate tens of millions in additional profit.On Today’s Episode, You’ll Learn:Why understanding your customer is a MUST to creating a high converting sales funnel and 3 ways to understand your customerWhat the Hot potato

Today we’re covering a topic I get asked a lot about, and that’s 'Do Facebook ads work for brick and mortar businesses?'Joining me on the show today to share her experience with using Facebook ads for her brick and mortar businesses is Lisa Kuecker. Lisa is a multi-million dollar business owner who owns fitness businesses in small markets around the US.  NOTE: Even if you’re not a brick and mortar business owner, you’re going to get a ton out of this interview with Lisa!   On Today's Episode, You'll Learn: Why Lisa puts 80% of her marketing budget in Facebook adsAbout a case study of one of Lisa’s Facebook ads campaign where she spent $250 in ads and got $45,000 in revenueThe best Facebook ads tool for a brick and mortar businessWhy segmenting your market can be the difference between making money and losing moneyLisa's #1 strategy for successful ads for her local businessesHow to craft the right offer for your target audience This has quickly become one of my favorite episodes to dat

On the show today we're talking about a topic everyone's beenasking about -- Instagram Ads.  And joining me to talk some IGads is Ethan Sigmon from Social Insight.I ran a bunch of Instagram ads during my recent re-launchfor The FB ADvantage and they actually performed well for me.And one thing I found interesting was the ads that performed betterwere from warm traffic.  Not that this was a super surprisebut the cold traffic ads were really bad.I’ve heard about similar results from several people over thepast few months but as you’ll hear today, Ethan shares his ownresults when it comes to targeting cold and warm traffic onInstagram.We also get into the size and types of images that are gettingthe best results with Instagram ads.On Today's Episode, You'll Learn:Ad copy tips and strategies for improving your conversionratesWhat you need to think about for your landing page when itcomes to Instagram adsWhy the aesthetic of Instagram can be the differencebetween profitable ads and poorly perfo

On today's episode of The Art of Paid Traffic podcast, we've got a rapid fire Facebook ads Q&A.I recently held 3 live online Facebook ads trainings and each went for a couple of hours due to all the great questions, but there were some I wasn’t able to get to.So, I decided to do a rapid fire Q&A here on the podcast to answer these questions.I also want to let you know that if you want to enroll in my FB ADvantage Facebook ads training program where I take you through step-by-step how to create an automated Facebook ads system that gets leads and sales every day, enrollment is closing tomorrow, Tuesday, April 19th at midnight PST.To learn more and enroll, go to TheFBADvantage.comIncluded in the program are 8 weeks of group coaching calls with me, a live 2-day Facebook ads and business building event here in San Diego with me and special guests. Special guests that I bet you’re going to know… a private Facebook group where you can get support and help with your ad campaigns, exclusive behind t

Welcome to episode #81 where today I’m talking all about THE most important factor in successful Facebook ads and really, in any paid advertising.It's this factor that differentiates those who are successful with their ads and those who aren't, and the cool thing is anyone can do this.Included in today's episode are stories of people who are succeeding, why they're succeeding, as well as a personal challenge to you.Also!I'm doing 3 free LIVE online trainings over Tuesday April, 12th and Wednesday April 13th all about How to Create An Automated Facebook Ads System That Gets Leads & Sales Every Day. Want to attend?  Click here to register for a day/time that works best for you.Rick Mulready's Links:Visit Rick's websiteDM Rick on InstagramFull episodes of The Art of Online Business Podcast on YouTubeKwadwo  [QUĀY.jo]  Sampany-Kessie's Links:Visit Kwadwo's website for Facebook Ads helpSay hi to Kwadwo on InstagramSubscribe to Kwadwo's YouTube channel to learn