Corporate Warrior: High Intensity Training And Hit Business

Eric Feigl (eric @ ericfeigl.com) is the owner of Eric Feigl Personal Training located in Cincinnati, Ohio. He helps individuals at all skill levels to get strong, move better, and live a healthier lifestyle by using evidence based resistance/strength training principles. His objective is to educate and hold clients accountable while providing effective personal training.   Backed by Mission 5 Fitness, Cincinnati’s most knowledgeable, professional and respected private training facility, Eric established himself as a go-to fitness professional. He focuses on kinesiology and exercise science as they relate to injury prevention, strength development, fat loss, and performance. Eric is the host of Fitness Candor Podcast interviewing fitness professionals, researchers and fitness entrepreneurs about nutrition and exercise.  In this episode, Eric Feigl talks about his fitness journey, podcasting and virtual training, COVID-19 business recovery plans, business contingency plans, and much more. Let Lawrence help you

Logan Emmet Herlihy (logan @ how2lookgoodnaked.com) is a personal trainer at Discover Strength at Woodbury, Minnesota for over three years of experience and supervised over 5,200 HIT workouts. He is an ACSM and HITuni certified as a high intensity resistance exercise specialist.    Logan is a graduate of BS Broadcast Journalism with a minor in Exercise Science at the University of Central Florida. In his book How 2 Look Good Naked: The Least Amount Of Effort, To Look The Best With Your Clothes Off, Logan discusses easy to implement dietary and fasting guidelines, and workouts that are focused more on intensity than volume.  Listen to Logan’s first appearance on the podcast HERE In this episode, Logan Herlihy shares his alcohol addiction story, how HIT and great mentors changed his life, Discover Strength’s virtual training process, other service offerings during COVID-19, and much more.  Lawrence will help you generate more online revenue inside HIT Business Membership.   This episode is brought to you by AR

Gary Griffiths (gary @ getsocialengine.com) is the founder of Gym Engine, a company based in Sydney, Australia. Gym Engine’s membership acquisition program helps gym owners profitably add 20-30+ members every month without Facebook Ads. Currently, Gym Engine has 927 fitness facilities grown and more than 1,880,000 leads nurtured.  In this episode, Gary Griffiths breaks down the ARRC strategy for membership growth, different methods to generate revenue during the lockdown, how to get through the crisis and succeed as a gym owner, and much more. Lawrence will help you generate more online revenue inside HIT Business Membership For all of the show notes, links and resources - Click Here

Dr Doug McGuff is the co-author of Body by Science: A Research Based Program for Strength Training, Body building, and Complete Fitness in 12 Minutes a Week and The Primal Prescription: Surviving The “Sick Care” Sinkhole. Doug practices full-time emergency medicine with Blue Ridge Emergency Physicians and owns, Ultimate Exercise, where he and his instructors continue to explore the limits of exercise through their personal training of clients. Doug is one of the leading experts in high intensity strength training and provides consultancy services to help you achieve your health and body composition goals, setup a home gym, or start a HIT facility.  Listen to Doug’s other appearances on the podcast: Strength Training Fundamentals, The 4-Hour Body and How to Train to Succeed at Obstacle Races Advanced HIT Concepts, How Excessive Nutrition Might Not be Necessary for Muscular Growth and How to Become Superhuman Multiple Sets, How to Beat The Plateau and How to Grow Your Personal Training Business Workout Vol

Ted Naiman is a board-certified Family Medicine physician at the Department of Primary Care at a leading major medical center in Seattle. His personal research and medical practice are focused on practical implementation of diet and exercise for health optimization.  He is the author of The PE Diet, a diet and exercise book that breaks down every single dietary strategy into one simple metric: PROTIEN and ENERGY. Inside the book, Ted explains protein to energy ratio, how it can optimize your health, and why food choice is everything. Listen to Ted’s other appearances on the podcast: - The Most Effective Diet for Fat Loss, Daily Workouts to Failure and The Problems with Supplements - How to Get Shredded With Intermittent Fasting, The Potential Benefits of Higher-Frequency HIT Workouts, and The Case for Not Eating Vegetables - The Benefits Of High Protein, The Truth About Fasting, And The Problems With The Carnivore Diet In this episode, Ted Naiman gives us an overview of his book The PE Diet – what is prote

Ratna Singh (ratna.singh @ carolfitai.com) is the co-founder and CEO of CAR.O.L. The CAROL Bike is based on advanced AI technology to provide a very efficient and effective HIIT workout. Ratna is a serial entrepreneur, with two companies sold at successful exit. One company was in the nutrition space, while the other in health care consulting. On top of this, having studied molecular biology at King’s College London, Ratna is no stranger to the science of exercise and human health. Her latest venture, CAR.O.L, stems from her time working with her co-founders out of McKinsey & Company, where she was Silicon Valley’s first Entrepreneur in Residence. Today, she is taking on the world’s 4th deadliest disease – inactivity – with revolutionary technology that so many of us have come to love already. In this episode, Ratna Singh describes how you can generate additional studio revenue during the shut down by becoming a CAROL bike affiliate. Moreover, we discuss how the CAROL bike can complement your HIT business

In this podcast, I describe how to sell and deliver Virtual Personal Training services. Virtual training is an important service to explore during this difficult time to protect your business, retain clients, continue to drive revenue, and actually reach more people outside your local area. As well as helping you get through the lockdown, virtual personal training training can help you grow your business significantly and/or allow you to create a different kind of business with less overhead and more flexibility. Let Lawrence help you with your online strategy when you Join HIT Business Membership For all of the show notes, links and resources - Click Here

This podcast was recorded on the 25th March. The content will show you how fast things have moved on regarding COVID-19 since that day. Ad Ligtvoet is a training instructor and former MedX therapist for Keiser Training in Aachen, Germany. He also runs his own business, Ad Ligtvoet Training Therapy Nutrition, which focuses on helping people restore metabolic health through an efficient and practical application concerning muscle training and nutrition. The exercise program takes place at Ad’s private facility and his nutrition counselling is based on the Bodymed system. In this episode, Ad Ligtvoet shares his thoughts on the COVID-19 crisis, lessons learnt from Mike Mentzer, updates on his workout and diet, muscle mass optimisation, tips for bodyweight training, and much more.  Bring your HIT Business Online when you Join HIT Business Membership This episode is also brought to you by ARXFit.com, ARX are the most innovative, efficient and effective all-in-one exercise machines I have ever seen. I was really imp

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Matt Hedman (matt.hedman @ theperfectworkout.com) is a Master Level Super Slow instructor and the founder of The Perfect Workout, which is the largest privately-owned 1-on-1 personal training company in the United States with over 60 fitness studios nationwide. He graduated summa cum laude with a bachelor’s degree in Aeronautical and Astronautical Engineering from the University of Washington. He worked briefly as an engineer in GE, until he found his passion for HIT, and pursued a career in personal fitness training. In this episode, Matt Hedman talks about how to manage information overload, workday scheduling tips, productivity habits and strategies, social media, and much more.   Bring your HIT Studio online inside HIT Business Membership For all of the show notes, links and resources - Click Here   This episode is also brought to you by ARXFit.com, ARX are the most innovative, efficient and effective all-in-one exercise machines I have ever seen. I was really impressed with my ARX workout. The intensity

Luke Carlson (luke @ discoverstrength.com) is the founder and CEO of Discover Strength, a fast growing personal training business based in Minneapolis and four other personal training facilities in Minnesota. Discover Strength offers a variety of strength training sessions facilitated by educated and expert trainers. Their personal training facilities are among the highest volume/revenue training facilities in the United States. Dr. Bryce Lee (bryce @ strength-space.com) is a former Surface Warfare Naval Officer turned Director of Therapy and Co-founder of StrengthSpace, a provider of resistance-based exercise and physical therapy services located in Chesapeake, Virginia. He is a former CrossFit and Kettlebell addict and following a string of acute and overuse training injuries, became a Body By Science devotee, and eventually began training a few private clients, mainly as a hobby. In this episode, Luke Carlson discusses with Bryce Lee his insights on hiring and employment, marketing best practices, business

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Greg Merrilees is the founder of Studio 1 Design, a website design and online marketing company located in Melbourne, Australia. He is passionate about creating good looking website design that gets results. Over the past few years Studio 1 has custom designed over 1,500 websites for high level entrepreneurs including Kevin Rogers, Perry Marshall, James Schramko, Chris Ducker, Ezra Firestone, Jordan Harbinger and Frank Oz.  In this episode, Greg Merrilees talks about the importance of a good website, key aspects of effective websites, website tips and best practices, how to create high conversion websites, and much more. Enjoy!  Learn how to optimize your HIT website inside  HIT Business Membership For all of the show notes, links and resources - Click Here   This episode is brought to you by the Resistance Exercise Conference Would you like to: Learn from the top strength training professionals and researchers? Network and connect with other exercise professionals from all over the world? And get inspired,

Kyle Recchia (kyle.recchia @ theperfectworkout.com) is the Chief Operating Officer (COO) for The Perfect Workout, the largest high intensity training studio chain in the United States with over 60 locations.  Check out Kyle’s first appearance on the podcast HERE, where he describes how The Perfect Workout  use GTD® to drive maximum business results.  Skyler Tanner (skyler @ smartstrengthaustin.com) is an exercise physiologist and a world-class personal trainer. He operates Smart Strength, a HIT-focused, evidence-based, strength training studio in Austin, Texas. Smart Strength’s certified personal trainers use evidence-based methods to help you gain strength, boost energy, gain muscle, and improve mobility & balance. Skyler also provides fascinating insights on all things exercise on his blog, skylertanner.com.  In this episode, Kyle and Skyler share different productivity methods, how to cope with overwhelm and to-do lists, Getting Things Done vs. Zen To Done, and much more.   Access Skyler’s productivit

Matt Hedman (matt.hedman @ theperfectworkout.com) is a Master Level Super Slow instructor and the founder/president of The Perfect Workout. He graduated summa cum laude with a bachelor’s degree in Aeronautical and Astronautical Engineering from the University of Washington. He worked briefly as an engineer in GE, until he found his passion for HIT, and pursued a career in personal fitness training.  In this episode, Matt Hedman shares his career journey, describes his business ‘The Perfect Workout’, how to track workout progress, tips on identifying your target market, and much more. Access proven systems from The Perfect Workout team inside HIT Business Membership For all of the show notes, links and resources - Click Here   This episode is brought to you by ARXFit.com, ARX are the most innovative, efficient and effective all-in-one exercise machines I have ever seen. I was really impressed with my ARX workout. The intensity and adaptive resistance were unlike anything I’ve ever experienced. I love how the m

James Fisher PhD (james.fisher @ solent.ac.uk) is a Course Leader and Senior Lecturer for the School of Sport, Health, and Social Sciences at Southampton Solent University in the UK. He is regarded as one of the leading researchers in exercise science, and in particular, resistance training. Check out my previous interviews with James HERE Luke Carlson (Luke @ DiscoverStrength.com) is the founder and CEO of Discover Strength, a fast growing personal training business based in Minneapolis and four other personal training facilities in Minnesota. Discover Strength offers a variety of strength training sessions facilitated by educated and expert trainers. Their personal training facilities are among the highest volume/revenue training facilities in the United States. Listen to my previous episodes with Luke HERE In this episode, we discuss the state of the HIT industry, HIT interest from different population groups, the HIT business landscape, trends in exercise machines, the future of HIT, and much, much more!

Dave Smith PhD (d.d.smith @ mmu.ac.uk) is a Health Care and Professions Council registered Sport and Chartered Exercise Psychologist. He is currently Senior Lecturer in Sport and Exercise Psychology at Manchester Metropolitan University and Associate Editor of The Sport Psychologist, which is one of the most prominent peer-reviewed sport psychology journals. His research interests include psychological issues in bodybuilding and strength training, psychological skills training (particular imagery), and low back pain. He is a former personal trainer with a specific interest in high-intensity training, and also has interests in target and precision sports, and thought/decision making processes in sport and other contexts.  Listen to Part 1 HERE In this episode, Dave and I continue to discuss the different cognitive biases, how they impact decision making, how to understand each biases to make better decisions, and much more. Access proven systems to make your HIT studio highly profitable inside HIT Business M

Luke Carlson (luke @ discoverstrength.com) is the founder and CEO of Discover Strength, a fast growing personal training business based in Minneapolis and four other personal training facilities in Minnesota. Discover Strength offers a variety of strength training sessions facilitated by educated and expert trainers. Their personal training facilities are among the highest volume/revenue training facilities in the United States. Listen to my previous episodes with Luke HERE James Fisher PhD (james.fisher @ solent.ac.uk) is a Course Leader and Senior Lecturer for the School of Sport, Health, and Social Sciences at the Southampton Solent University in the UK. He is regarded as one of the leading researchers in exercise science, and in particular, resistance training. Check out my previous interviews with James HERE Hannah Stael von Holstein (hannah @ discoverstrength.com) is the Vice President of Sales for Discover Strength, a fast growing personal training business based in Minneapolis, Minnesota. Discover St

Walter Vendel (walter @ fit20.nl) is the CEO of fit20 Group, overseeing the expansion in the Netherlands and abroad in directing innovation. The first fit20 studio opened in 2009. Today, they have more than 150 studios in the Netherlands and continue to grow fast internationally having licensed Master Franchisees in 9 countries on 4 continents.  fit20 is an innovative training studio that offered thousands of people worldwide an effective way to increase their health and fitness levels significantly by training just once a week for 20 minutes. fit20’s unique training removes the intimidation of a typical gym and blends personal training, and recovery to improve your strength and overall well-being. With a vision to help millions worldwide, fit20 offers a highly profitable franchising business model for prospective business owners. Listen to my previous episode with Walter HERE, where he talks about how to build a successful fit20 franchise and HIT Business. Curious what starting your own business at fit20 wo

Panos Papadiamantis (info @ mypnoe.com) is the co-founder of PNOE, the first portable cardio-metabolic analyzer that gives the most comprehensive and insightful health assessment allowing users to develop an accurate nutrition and workout plan, in just 10 minutes. The product is trusted by hundreds of gyms, coaches and team. PNOE’s team of passionate engineers are dedicated to bring cardio-metabolic analysis to everyone.  In this episode Panos Papadiamantis gives an overview about cardio-metabolic analysis, why use PNOE, how PNOE does cardio-metabolic tests, and much more. Let’s get started! Build your $1,000,000+ HIT studio when you join HIT Business Membership For all of the show notes, links and resources - Click Here   This episode is brought to you by the Resistance Exercise Conference. Would you like to: Learn from the top strength training professionals and researchers? Network and connect with other exercise professionals from all over the world? And get inspired, rejuvenated, and focused on your st