Crossing the Chasm
- Author: Geoffrey A. Moore
- Narrator: Mike Chamberlain
- Publisher: HarperCollins USA
- Duration: 9:46:20
Synopsis
Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for brining cutting-edge products to progressively larger markets. This revised and updated edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It’s essential reading for anyone with a stake in the world’s most exciting marketplace.
Chapters
-
001_Crossing the Chasm
Duration: 09min -
002_Foreword
Duration: 14min -
003_Part I Intro
Duration: 14min -
004_Chapter 1
Duration: 44min -
005_Chapter 2
Duration: 01h04min -
006_Chapter 2 cont
Duration: 29min -
007_Part II
Duration: 01h13min -
008_Chapter 4
Duration: 44min -
009_Chapter 5
Duration: 01h04min -
010_Chapter 6
Duration: 46min -
011_Chapter 6 cont
Duration: 38min -
012_Chapter 7
Duration: 01h13min -
013_Conclusion
Duration: 01h07min -
014_Credits
Duration: 01min -
sample
Duration: 01min