Crossing the Chasm

  • Author: Geoffrey A. Moore
  • Narrator: Mike Chamberlain
  • Publisher: HarperCollins USA
  • Duration: 9:46:20
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Synopsis

Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for brining cutting-edge products to progressively larger markets. This revised and updated edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It’s essential reading for anyone with a stake in the world’s most exciting marketplace.

Chapters