All The Social Ladies With Carrie Kerpen

Welcome to the 100th episode of All The Social Ladies podcast. This week's special episode features a roundtable discussion with Carrie Kerpen and her Likeable Media, Social Ladies!

Sometimes the world connects you in the most mysterious of ways. When I went to interview Nizzi Renaud who is the Chief Marketing Officer of Zazzle, I didn't realize that we went to school together and graduated in the exact same year! World's definitely do collide. I loved listening to her story-- she's been at some of the most successful start-ups in the world and is currently now leading the marketing charge over at Zazzle where she is taking their marketplace ecosystem to new heights. I want you to hear the story of her career and what she has been able to accomplish at Zazzle . You'll be impressed just like I was.

​Today I had the distinct pleasure of interviewing Addie Hall who is the Marketing Communications Manager for CSX. CSX is a private railway system and Fortune 250 company. They transport tonnes of cargo every day and are a huge indicator for the economy. The question is-- how do you take a bigger, broader concept that you're not technically marketing to the consumer and make it interesting on social? Today, you'll hear from Addie about how they do just that. Take a listen!

Today, I had the incredible opportunity to talk to Linda Boff-- the Chief Marketing Officer for GE. In this episode, you'll hear not only about GE's approach to social but also about Linda's career. Linda tells her amazing story-- about never doing the same thing twice, always building on your career and always growing and pushing forward. Learn how she navigated her way through a corporation and find out about what makes GE's social media tick.

Dea Lawrence is the CMO of Variety Magazine, something that was a mainstay in my life when I was a young, aspiring actor. It was a magazine I’d read cover-to-cover. It’s since made a fantastic transition to digital and it's not just survived but thrived in a changing era for print. You’ll hear the story about Dea’s own evolution from an actor to a marketer and seller, and how she’s been able to take hold of a career with her impressive selling skills.

Social media is all about storytelling-- the ability to tell stories in an engaging and interesting way and today's guest nails that right on the head. Lynne Jarman-Johnson is the Chief Marketing Officer for Consumer's Credit Union. She's also a mom to six amazing kids! You'll hear her tell a whole lot of stories from very early in her career in television, to how she became an entrepreneur and raised a family over a period of 22 years and then jumped into the CMO position at Consumer's Credit Union-- which when you hear her talk about it, the passion shines right through. Lynne's ability to help people throughout the course of her career is really unparalleled and I'm so proud to have her as a guest today.  

This week we revisit my conversation with Jessica Williams, the Director of Global Innovation Marketing & Analytics at Visa. She is focused on designing and delivering omni-channel marketing strategies in support of Visa's new product platforms and capabilities to drive customer adoption, consumer engagement and increase product demand. Jessica specializes in utilizing groundbreaking marketing techniques and analytics in delivering innovative payment and technology solutions for Visa's customers. Prior to her current role she was leading the social and digital analytics at Visa BtoB and corporate marketing. Prior to Visa, Jessica worked at Yahoo! and WCG in the bay area serving in her last role as a Senior Analytics Strategist. She is one Social Lady you don't want to miss.

This week we revisit our conversation with KC Geen, from June, 2015. KC is the senior manager of social media, at GrubHub Inc., a leading online and mobile food-ordering company. At GrubHub, KC oversees integrated social media marketing. Immersed in the social media craze from the beginning, she has been developing and executing social media marketing and social care programs for the past eight years. Prior to GrubHub, KC was global social media marketing manager at Abercrombie & Kent, a luxury travel company, and held a variety of social media roles at various agencies. In addition to all things social, KC has extensive experience in integrated marketing and crisis and reputation management.

In a person’s career, is there such a thing as luck? Or do you simply make your own luck? Today, I spoke with Amanda Vandervort who made a career combining her two greatest passions — soccer and marketing. Amanda is the Director of Social Media at Major League Soccer. ​Take a listen and​ ​find out​ how she landed her dream job and how she uses social media to create the most engaging group of Major League fans out there.

On this week's episode of All The Social Ladies, I had the incredible opportunity to interview Amy Vale. Amy is currently the Chief Marketing Officer at charity: water. On the show, she talks about the root of her career and how she made the big move from Australia to New York. You'll hear about charity: water and some of the amazing stuff they are doing on social plus great tips for getting out of your comfort zone and pursuing what really drives your passion.

On today's episode of All The Social Ladies, I had the amazing opportunity to interview Brandy Blackwell. Brandy is the Senior Marketing Manager of Tijuana Flats, overseeing​​ all social media, public relations, local store marketing and new store opening efforts.​ I'm thrilled to share the story of her career​ and her insights on learning and growing within a company. She's got some great advice I think you'll love, so take a listen!

On today's All The Social Ladies podcast, I had the absolute pleasure of speaking to Heather Wajer. Heather is currently the Chief Marketing Officer for Whistle - the world leader in pet health and safety solutions. Heather has had an impressive and extensive career -- working at a number of big brands such as Livestrong, Baby Center and many others. Take a listen to her podcast-- hear her incredible story and how a life-changing event after college really shaped the focus of her entire career.

For this holiday edition of ATSL, I had the opportunity to interview Amy Marietta. She’s a young, dynamic go-getter, who shows that you can take your career by the reigns by “acting like a duck.” But first, I give you my forecast for what to expect in social for 2016.

This week we welcome Amy Do to All The Social Ladies. Amy is the Director of Social Media at SPARK, a full-service ad agency located in Tampa, Florida.  She's a driven and motivated social media director who strives to build strong relationships with online communities and advocacy platforms. Amy has worked for agencies of all types - full service, traditional, digital, as well as for a corporate in-house marketing department, providing the experience and value to optimize campaigns and breakdown silos for integration and efficiency at a scale that reaches online and offline audiences enriching the customer perception before the experience itself.

12/14 Bree Noble Bree Noble is an entrepreneur, a musician and a speaker. Exposed to hundreds of independent artists on her radio show, "Women of Substance", she felt they needed help. She took her marketing talent and put it to work-- creating a second show that teaches female artists the entrepreneurial skills they need to succeed in the music business. The thing that I found most fascinating was her approach to social media for these entrepreneurs. She even taught me a thing or two. Take a listen to my podcast and see if you can pick up any tips for the aspiring artists in your life.

Meet Katie Bisbee, the Chief Marketing Director at DonorsChose.Org -- a nonprofit that allows teachers to post their specific classroom needs to the public. Prior to joining DonorsChoose.org, Katie launched a customer acquisition business at Red Ventures, a company ranked on the Inc. 500 list as one of the nation’s top 20 fastest growing companies. She also has experience in market research for commercial, non-profit and political clients. Katie earned her M.B.A. from the Darden School at the University of Virginia, where the faculty awarded her the Hyde Fellowship for her contributions to the school.

Meredith Fineman is the founder of FinePoint, a communications and professional development company that empowers leadership through public relations tactics. FinePoint also works with women and girls, teaching them how to brag, redefining self-promotion, and creating a vocabulary to speak positively about professional achievement. Fineman started FinePoint in 2011 after parting with a digital agency. She brought her experience in all areas of communications - from advertising at Young & Rubicam in South America, to marketing at Bloomingdale’s and CBS, to her prolific writing career and knowledge of voice -- to formulate a company based on better integrating digital strategy with public relations.

Debbie Miller is the President of Social Hospitality, a marketing firm focusing on social media and content marketing. Debbie works with businesses and individuals on a larger range of subjects related to digital marketing and communications. Having worked in digital marketing for over 7 years, Debbie is also the Digital Communications Manager for HyperDisk Marketing and has spoken on social media at universities as well as business events and industry conferences. She's written for a variety of Internet Marketing online publications including Search Engine Journal, Maximize Social Business, SEMrush, and Forbes. When she's not online, Debbie enjoys spending time with her spoiled dog children; watching movies; reading; and drinking copious amounts of coffee or wine.

As the Communications Manager, Tiffany Harrison is responsible for all internal and external communications for STA Travel US. Previous to this, she was the Outreach Manager at GoAbroad.com for nearly four years, developing her knowledge and passion for international education and student travel. She is also involved with communities like the NAFSA Rainbow SIG and Tech SIG, and presents often on brand management and social media, online marketing, and methods for translating the student experience. When she isn’t dreaming of her next travel destination, she can be found obsessing about all things related to Jane Austen, Doctor Who, and Scotland. 

On this week's episode of All The Social Ladies, learn about teen behavior across the web as Carrie Kerpen interviews her daughter, Charlotte & her friend, Sophia. Tune in as they share insights into what's happening with teens on the internet and the advances with Snapchat.