Spm Podcast |marketing And Social Media Tips For The Restaurant And Pizza Industry

In this episode I talk with Sameer Shah the Vice President of Marketing for Smart Flour Foods. Sameer and I chat about how he helps build awareness and sales for Smart Flour Foods through social media, traditional advertising as well as special events. He explains the techniques he has helped implement since joining full time in early 2014. In This Episode: What is Smart Flour Foods. What makes them a different gluten-free alternative. How did they get started. Where is the Gluten Free market heading. How they use social media. What is working best in social for Smart Flour Foods. How to target a specific audience. How they use other marketing to reach there audience. Mentioned in the Show: Smart Flour Foods (their new website) Smart Flour Foods Facebook Smart Flour Twitter Smart Flour Foods Instagram   Thanks again to Sameer Shah for coming on and talking with us today, He shared some great information that I hope you can use in your business. If you have a comment or question you can e-mail me at Bruce@

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In today's episode I get to talk with Aaron Fletcher of Fletchermethod.com. Aaron has been in marketing for over 20 years he is he Founder of The Fletcher Method. Aaron N. Fletcher is an online marketing consultant, educator, speaker and nationally published author of the new book Stand Out: A Simple and Effective Online Marketing Plan For Your Small Business. In this episode I ask Aaron what marketing he would do today if he was starting his own pizzeria, and what is the #1 most important item he see's small business owners overlooking. [su_frame]*Our connection cut in and out a little so the audio isn't great, but he shared some great information so it's worth a listen.[/su_frame]   What to listen for: Aarons marketing plan for pizzeria owners. Where you should start with your online marketing. What is the #1 item you should focus on. The Ratio of promotional offers to helpful ones in your e-mails. The right way to run Facebook adds. What Aaron would do if he started a pizzeria today. Mentioned in the Sho

Building a Business Through the Community  In today's episode I get to talk with Scott Anthony of Punxsy Pizza. We talk about how Scott went from being a janitor to owning his own pizzeria. We also talk about how Scott is building his business using the relationships that he has built with his local community.  I have followed Scott's work in Pizza Today and online for a while now and it was great to finally talk with him and pick his brain about business and marketing. He gives some great advice and practical tips on how to grow your business.  Click here to download this episode directly In This Episode We Talked About:. How Scott got started in the pizza industry The biggest change he has seen since he started Where he thinks he pizza industry is going What kinds of marketing he uses to grow his business Why building community has been so important to his business Links form the Show: Scott's Website Scott on Twitter Profits in the Pizza Book Ovens Scott uses - Edge Ovens P.O.S System - Revention E-mail

Introduction to Smart Pizza Marketing Thanks for taking the time to listen to episode #1 of the Smart Pizza Marketing Podcast. In future episodes I will be interviewing marketing and business experts and ask them questions to help you grow your business. I will also be interviewing successful pizzeria operators who have gone on the journey already and have been very successful at growing there business and have them tell their story for us to learn form. It takes a lot of work and focus to go from a single location operator to having 2 or more locations and I want to ask them to explain how they did it. What obstacles did they encounter? If they could go back the beginning what would they change or do differently? Also I want to ask them what's working now for them and whats maybe not working so well anymore. We will also be posting weekly blog posts that dive into the tools and tactics you can use in your business. This site was created for you to use it as a resource page to bookmark and refer ba