The Tom Ferry Podcast Experience

You need to front-load your marketing before interest rates drop into the 5s so you’re ready to cash in on the listing that will be ready to hit the market.     We’ve given you LOTS of strategies, but what you really need is a plan. In this episode of the Tom Ferry Show, that’s exactly what I’ll give you.     I’m proposing a 100-day challenge that gives you exactly the marketing you need to be running until the summer market kicks off. If you follow it, I’m absolutely certain you’ll be sitting on more listings than you ever have before – because the market is HEATING UP!    In this episode, I talk about…  0:00 – The converging forces  3:00 – The 100 Day Challenge   5:30 – Mega Open Houses  7:48 – A better mailer    

We resist doing so many things because they’re hard. We start, get stuck, quit, and then try to convince ourselves to start again. But there’s a trick to breaking through these barriers. Turns out, most things aren’t as hard as we make them out to be. In this episode of Mindset Monday, I’ll show you the perspective shift that moves you forward when you get stuck at the start.

Everyone wants to work with the knowledge broker in their area. Being funny and charming and successful and offering nice perks are all great, but they will never beat knowing your stuff.    At the end of the day, working with an agent is about the bottom dollar and making smart, calculated financial decisions. That’s what a knowledge broker helps you do. Unfortunately, great salespeople are not always so great at math. But don’t fear…    That’s where people like Jeremy Davis come in. PalmAgent helps real estate agents find the numbers that matter and use them to become the knowledge broker in their markets.     In this episode of This Week in Marketing, Jason Pantana talks with Jeremy about the numbers that buyers and sellers care about and how to use them in your marketing for maximum effect.     Watch or listen now!     In this episode, they discuss…   0:00 – Being the knowledge broker matters  2:40 – What PalmAgent does   7:00 – The important calculators   13:00 – Smart social media  17:30 – Rapid-fire ma

Your No.1 priority right now is maximizing listing leads before the interest rate drop. Because the drop is coming, and this can be a great thing if you’re prepared, or it can set you way behind if you haven’t front-loaded your marketing.     There is urgency here! You don’t want to get left behind in the wave of competition!     This episode of the Tom Ferry Podcast Experience is dedicated to bringing you the latest and most effective strategies for maximizing listing leads over the coming months.     To help you do that, I have coach and Rockstar team leader Lourdes Maestres and the real estate marketing masters of today, Jason Pantana and Jimmy Mackin. We’re discussing how to prepare yourself for when the interest rate drops, the converging forces to keep in mind, and the marketing you can’t afford not to run.    Watch or listen, right here and start maximizing listing leads before it’s too late!     In this episode, we discuss…   0:00 – Maximizing listing leads NOW  2:00 – A perfect equity video  4:30 – F

There is something slowing you down from achieving your greatest ambitions. I’m talking to everyone here, myself included. It doesn’t matter how high of an achiever you are – there is always something. In this episode of Mindset Monday, we’re going to dive into what that thing is for you and what you can do to conquer it and speed towards your goals.

Database marketing for listing referrals is a hard pill to swallow for many agents. They get caught up in the instant gratification of new leads and stuck in the idea that they can’t get another listing from a seller they just worked with.   It’s true that marketing for listing referrals takes a bit of time and finesse, but your database is proven to be the best bet for getting your next listing.    In this episode of This Week in Marketing, Jason Pantana is talking with Jimmy Mackin and RealScout Co-Founder & CEO Andrew Flachner about the best strategies for database marketing for listing referrals working today.     In this episode, they discuss…  0:00 – The greatest opportunity for listings  2:51 – Quit the gratification addiction  7:30 – Prepare the value-ad  9:00 – Nurturing   12:20 – Being the knowledge broker  14:30 – Have an opinion  16:20 – ZMA vs. HVA   23:12 – All roads lead to the agent  26:30 – Takeaways  

What is your strategy for tripling your March listing appointments? If you don’t have one, your playbook needs an update, because getting listing appointments is your No. 1 priority for this month. And because it’s your highest priority, your strategy starts with your focus and your schedule. In this episode of the Tom Ferry Show, I’ll show you where you need to be putting your attention to double or even triple your March listing appointments. We’re talking about what to say “yes” to, what to say “no” to, and the strategies for skyrocketing your success. 

The person who has the most energy and enthusiasm is the one who will leave the greatest impact. That means you need to be able to control your energy every day. In this episode of Mindset Monday, we’re asking what it takes for you to gain that kind of control.  

Why is it important to look at the U.K. vs. U.S. real estate marketing and how they work?   For starters, it shows us how things are changing across the world and the trends to watch out for.   But more importantly, when we look at the agents who are succeeding in the U.K. vs. U.S. real estate markets, we see how to achieve success anywhere, regardless of regulations, customs, and cultural differences.   In this episode of the Tom Ferry Podcast Experience, I have Matt Nicol from the U.K. and Kirk Kessel of the U.S., both legends of their real estate markets. We’re discussing the U.K. vs. U.S. real estate markets, how they work, and the path to success in each.   No matter what country you live in, you’ll learn the trends to look out for and what it takes to scale your business. Watch or listen, right here.  

What does it mean to front-load your lead attraction? It’s using the first half of the year to go as hard on marketing as possible because that’s the most important time – especially in a year like this one.   So why is it the most important time to maximize lead attraction? Because there are four converging factors this year that will impact the market and your business. If you stay ahead of them, they can be an advantage, but only if you don’t, they’ll wind up biting you later on.   In this episode of the Tom Ferry Show, I’ll show you what those factors are and what it takes to successfully front-load your lead attraction so that the only impact on your business this year is a great one.   Watch or listen now! 

When the wind rises and you know a storm is about to crash down over you, you can choose to be like the cow or the buffalo. A cow runs away from the storm, but the buffalo knows that the fastest way out of the storm is through it. In this episode of Mindset Monday, I’m talking about how you can use this lesson to build your own inner strength.

Your database marketing plan shouldn’t be the same as every other marketing plan in your playbook. These leads are special – potentially more valuable – and require a particular nuance that will spur them to refer and repeat business.   In this episode of This Week in Marketing, Jason Pantana will demystify a few unspoken rules or guidelines surrounding your database marketing plan for this year. You’ll learn exactly what not to do and how to guide all your database marketing efforts in the right direction.   Before you do ANY kind of marketing to your database, this episode should be your first priority, so watch or listen now and form the basis of your database marketing plan!  

Setbacks are going to happen – that’s just a fact. But what do you know when you’re faced with setbacks? In this episode of Mindset Monday, I’m going to break down the beautiful opportunity that opens up to you when things don’t go your way.  

Your real estate marketing plan is the star of your business. When formulated correctly, it’s your step-by-step guide to attracting more leads, increasing your business, and scaling your brand.   But it all starts with knowing exactly how to fill it out. For this episode of the Tom Ferry Podcast Experience, I’m sharing a clip from a recent (EPIC) webinar event in which Jason Pantana takes you through the full process of crafting a perfect real estate marketing plan.   You’ll learn what sections to include, the strategies to incorporate, and much more!   And if you find this helpful (which you definitely will), then be sure to register for our continuation of this webinar, “Tom Ferry’s BIG Kickoff Pt. 2: Maximizing Momentum” on Feb. 22 at 9 a.m. PT! This is going to be the biggest, most transformative free webinar we’ve ever done.   So first get your real estate marketing plan from the episode and then save your seat for the career-defining webinar! (link below)   https://pages.tomferry.com/webinar-registratio

Jason Pantana is the go-to coach for real estate video creation and content strategy.   Over the last two years on This Week in Marketing, he’s released some of the most groundbreaking tactics for agents to reap extraordinary results from their real estate video creation. But with such a wealth of content, it’s easy to have missed some of his most practical tips.  For this episode of This Week in Marketing, we’re sharing some highlight clips from the past year centered on the best tips for real estate video creation, content ideation, and distribution.   Watch or listen right here, then let us know in the comments which tip you’re going to put into action!  

Home interest rates are taking a turn, and for you, this is a huge opportunity!  If you tuned in to my recent BIG Kickoff webinar, you might remember myself and David Childers calling this year “The Year of the 5.” That’s because we’re predicting that home interest rates are going to drop to 5%! Beautiful right?    Absolutely, but what does that mean for you as a real estate agent? In this episode of the Tom Ferry Show, I’ll show you why 5% home interest rates mean that you need to be doubling down on your database and sphere.   I’m sharing some strategies and info for touching base with past clients to generate repeat and referral business all year long, so watch or listen here! 

Napoleon Hill, who wrote the book “Think and Grow Rich” talked about the power of Masterminds as the No. 1 principle of success. Masterminds have played a vital role in my own life, coming up from being a sales guy to founding my own company. In this episode of Mindset Monday, I’m talking about the power of Masterminds and what they mean for real estate agents of every level.

Your real estate business plan is the foundation of your business. It’s your guide through the darkness, the map that tells you what you will do every day to be exactly where you want to be in one year, five years, and even ten years from now.   If you’re not running your business off of a well-crafted real estate business plan, you’re holding yourself back. But that raises the question: Where do you start when putting together your plan?   The answer is, RIGHT HERE. For this episode of the podcast, I’m sharing a webinar I did recently in which I walk you through the seven sections of an effective real estate business plan and how to fill them out.   You’ll learn how to set effective goals, manage your finances, plan your marketing, and create structure in your business. This is comprehensive stuff, so watch or listen right here!

What are your real estate SEO strategies for attracting sellers? I’m not just talking about getting your name found on Google – I’m specifically talking about getting found on Google by home sellers. And of course, it’s not just about getting found on Google but winning the seller’s attention and trust.   In this episode of This Week in Marketing, Jason Pantana shows you six effective real estate SEO strategies for agents to use to attract and win more listings. He’ll guide you through the specific networks to use, the keyword placements to seize, and exactly what it takes to have Google recognize you over the competition.  If you’re serious about using real estate SEO strategies to attract home sellers, this is the place to start. Watch or listen now!     In this episode, Jason discusses…  1:40 – Local Directories   5:46 – Search Portals  7:30 – Google Local Services  13:15 – Social Media  16:08 – Agent Referral Sites  18:48 – Review Sites 

Success as an agent begins with a perfect real estate schedule. As a real estate agent, there are a lot of demands on you, and it is NOT POSSIBLE to always put your time to its best possible use without a well-kept calendar.   In this episode of the Tom Ferry Show, I’m giving you not just an example schedule for real estate agents, but the perfect real estate schedule to feel and perform at your best – in life and your career.   Be sure to watch or listen right here and incorporate all the elements of this perfect real estate schedule into your calendar.