Pr Hangover

Dr. Adrienne Wallace knows busyness–and the anxiety that comes with it–all too well. As a professor, an advisor, a digital marketing strategist, and a writer (and much more), she has a lot on her plate. So where do rest and relaxation fit in? Adrienne shares her experience and offers advice on taking effective and healthy breaks, managing anxiety, and prioritizing commitments to ensure time and health are maximized. This episode is packed with tidbits of gold for students on semester break, and Adrienne’s words of wisdom extend into the typical work and school day. Find a rhythm, avoid avoidance, and know your limits. There’s more where that came from. Give it a listen!

What’s it like to run a renowned national organization while simultaneously living the student life? It’s no small feat, but with initiative, time management, and effective leadership, Rachel and Cat make it look easy. Rachel Meltzer, PRSSA National President, and Cat Kalageros, PRSSA National VP of Brand Engagement discuss their roles on the national committee, staying “jazzed” about the industry, student leadership, and workflow. Take it from two prominent students: an impassioned desire to make a difference goes a long way in opportunity and growth. Read Rachel’s blog post on digital tools to maximize efficiency here: https://progressions.prsa.org/index.php/2021/04/09/tools-of-the-trade-new-software-for-your-workflow/ Interested in writing a blog for Progressions? Reach out to Cat! Connect with Rachel: Instagram: @rachel_meltzer Twitter: @rachel_meltzer LinkedIn: Rachel Meltzer Website: rachelemeltzer.com , hifriendsbyrachel.com Connect with Cat: Instagram: @cat_kalogeros Twitter: @ckalogerosm

Dr. LaShonda Eaddy, APR, Ph.D. isn’t afraid of research. In fact, she embraces it, teaching her students daily how to apply scholarship to the field of Public Relations. A self-proclaimed “practitioner scholar,” Dr. Eaddy has devoted her career to breaking down the barriers between academics and PR pros. So what exactly is an APR certification? Is a Ph.D. completely out of reach? What does it take to successfully implement academia in the field and vice versa? In sharing her vast experiences as a professor and as a professional, she discusses exactly how she manages all of it. Curious about pursuing either APR or education further? Reach out to Dr. Eaddy on any of the following. She would love to talk. Website: www.lashondaeaddy.com Faculty Website: https://www.bellisario.psu.edu/people/individual/lashonda-eaddy Twitter: @lashondaeaddy LinkedIn: linkedin.com/in/lashonda-eaddy-ph-d-apr-12a1b03 Email: leaddy@psu.edu

“I didn’t know I could have a career in professional sports,” says Brooklyn McDaniels, Sponsorship and Partnership Coordinator for the NFL. As a self-dubbed small-town girl with a big city personality, Brooklyn has found her role at the NFL in New York City to be rewarding in both personal and professional aspects. Brooklyn attributes her success to her love for people, her passion for communications, and the growth she has experienced as she has built and managed strong interpersonal relationships. This episode is full of strong bits of advice from a young professional who has seized opportunities to rise above the standard. Listen as we talk sports communications, the intersection of different industries, communication tactics, and ways students best prepare themselves for the big world. And yes, living in NYC is everything you might think it is. Brooklyn would love to connect if you’re interested in learning more. Find her here: Twitter: https://twitter.com/beelynmcdizzle?lang=en IG - https://www.ins

She’s an artist, a strategist, and a top notch communicator. Brooke Rosier, Global Marketing Specialist for Amway’s brand, Artistry, does more than cosmetic branding. Using her skills as a painter and an artist, she crafts creative and strategic campaigns for customers around the world. Brooke also invests her spare time in local nonprofit Lions & Rabbits Center for the Arts as a board member. So how does her hobby of painting influence her career? Listen in to find out. Brooke talks about the world of skincare, her adult group projects, and the unique dimensions of communication in an intercultural context. Curious for more? Find Brooke here: LinkedIn: https://www.linkedin.com/in/brookerosier/ Website: https://www.brookerosier.com/

What is community relations? It’s listening, and it’s building trust. Jennifer Pascua, Lead of Community Relations for Spectrum Health, has years of experience under her belt in news reporting, freelancing, and most recently, corporate communications. Today, she imparts her wisdom to listeners. Tune in as we talk communications tactics; community partnerships; diversity, equity and inclusion; and effective networking. Jennifer’s encounters with various and diverse people groups uncover some key takeaways for students. “It all comes down to trust. It’s just relationships.” Connect with Jennifer here: LinkedIn: https://www.linkedin.com/in/jenniferpascua/ Facebook: https://www.facebook.com/JenniferAnnePascua/ Instagram: https://www.instagram.com/jenypascuatv/

Asking foundational questions is scary. We Ad/PR students have all been there, felt that, and regretted not posing the big questions at the beginning of our studies. So, here we are: upperclassmen asking the questions so you don’t have to. In this episode, we cover 5 questions that first-year students are asking: 1. What made you want to go into PR/made you realize you could be good at it? 2. What’s the difference between advertising and PR? 3. What surprised you most about going into PR? Is there anything you didn’t expect? 4. I’m taking all pre-req classes this year. Is there anything else I should be doing preparing for marketing/ PR? 5. What’s the biggest lesson you’ve learned since freshman year? Have any other questions? Shoot an email to gv.prssa@gmail.com. We would love to get in touch. Or, find any of the guests here: Amberly Dzimira, VP of Chapter Development LinkedIn: https://www.linkedin.com/in/amberly-dzimira-698b8b196/ Clare Quirin, Social Media Director LinkedIn: https://www.linkedin.com/in

His work “literally saves the lives of children.” Does it get better than that? Juan Fernandez, VP of Marketing and Communications at Bethany Christian Services, has vast experience in the nonprofit communications field. From teaching in Costa Rica to managing communication and marketing at an international organization, Juan has done it all, and he has learned a lot along the way. Listen as Juan discusses his life in the nonprofit world and the challenges and rewards that come with it. How do we use correct terminology even when SEO tells us to say something else? How can we share the story of a nonprofit organization so that it effectively reaches the target communities? We cover it all. Find Juan on LinkedIn and Twitter @JuanF517.

Let’s face it: stocks, markets, and investments are intimidating for too many students and pros. They don't have to be. In fact, there are expansive opportunities in the world of investments - even for creatives. Join Mike Houston, Managing Director and Partner at Lambert, as he helps listeners conquer market hesitancy and understand Investor Relations’ role at the intersection of financial analysis and creative communications. Plus, Landon Klausing, president of the Seidman Investment Portfolio Organization at GVSU, answers the “stupid questions” about the market that we’re all afraid to ask. Curious about the market? Learn the basics with Tiicker’s tools (www.tiicker.com). Find Mike here: Email: mhouston@lambert.com LinkedIn: https://www.linkedin.com/in/davidmattgreen/ Find Landon here: LinkedIn: https://www.linkedin.com/in/landon-klausing/

“Our people tell our story best.” - Uncover the hidden gem of government communications as David Green, Director of Communications for the City of Grand Rapids, reveals how he has found public sector work to be a rewarding and impactful career. Join David as he discusses the intersection of his passions and careers, public relations for cities and the military, and the vitality of equitably giving communities a voice. ________________________________________________________________ Contact David Green at dgreen@grand-rapids.mi.us, and find him on Twitter @realdavidmgreen. Additional Questions? Comments? Reach out to Brady at millsb1@mail.gvsu.edu.

We’ve all heard someone say it: “That’s just good PR…” but let’s be honest - this could mean anything. Students, strangers, and experienced pros alike will find this episode of PR Hangover helpful. Join us as we break down common misconceptions about the field of public relations, establish a definition for the strategic process, discuss careers in PR, and ask: is public relations right for you? Important Time Stamps: 1:18 - Introduction to your host 3:17 - A PR definition 4:05 - Common misconceptions 7:19 - What PR actually is 9:50 - PR vs. Marketing vs. Advertising 11:10 - In-house vs. Agency 15:33 - Stellar PR work 18:10 - How do you know PR is right for you? 22:56 - Resources 24:16 - Summary Resources: GVPRSSA Facebook: @GVPRSSA Twitter: @GV_PRSSA Instagram: @gv_prssa GrandPR FB: @GrandPR Twitter: @Grand_PR IG: @grand_pr LinkedIn: @GrandPR Ad club FB: @gvsuadclub Twitter: @gvadclub IG: @gvadclub Local PR firms: 8ThirtyFour Lambert Sabo PR HappyPR National Resources/Blogs: PRWeek PRNews PRDaily Bra

You’ve heard her voice all year long, but how well do you really know Emma Nelson, previous host of PR Hangover? Listen as the tables turn, and Emma becomes the interviewee, discussing her personality recipe, an email exchange with Taylor Swift’s publicist, and her biggest dreams.

On this episode, we sit down with Jason Falls and discuss his career through public relations and advertising. His work focuses on influencer marketing, but Jason likes the term “influence marketing” much more. He discusses the prevalence of influencers today, his proudest career moments, and insights for students.

In this episode, we get to hear from Javon Dobbs. He is extremely knowledgeable within nonprofit organizations and has always had the desire to help people within and outside of his community. From his daily work routine, proud moments in his career, and how he fights for social justice in and out of the workplace, Javon is a strong force within the communications industry.

Nepherterra Best joins us to share her invaluable experience within the PR industry. From starting out in journalism to owning her own PR firm (Pride Public Relations), Nepherterra Best has experience in media relations and being a self proclaimed story teller. She discusses recent trends, gives advice for young professionals, and tells us why writing is so important. In addition to talking with Ms. Best, GrandPR’s Creative Director Jesse Schmitt joins us as the next guest for Meet the EBoard! Jesse discusses her favorite parts about her position and how much she appreciates her team members.

Franco employees Megan Bonelli and Lauren Connor take us on an audio tour of their integrated communications agency. From their location, company culture, and previous clients, Franco is proven to be one of the leading agencies for communication. Megan and Lauren discuss Franco’s culture of innovation and teamwork, and they share their insights from working in an agency through all the hustle and bustle. Not only do they discuss their work at Franco, but they offer relevant internship and interview advice for PR students and recent graduates. Listen to this “tour” to get a hold of insightful resources and knowledge! In addition to taking a tour of Franco, GrandPR’s Media Director Caitlyn Wolter joins us as the next guest for Meet the EBoard! Caitlyn tells us all about her passion for social media and why she finds the position so rewarding.

Teagan discusses her first year post-grad. From a student at Grand Valley interning in the industry, she now joins us as an Account Associate working for Belle Communications. She discusses her daily work life, internship advice, and interviewing tips. Not only does she give advice for PR students, but she gives catered advice to those preparing for graduation. In addition to talking with Teagan, GVPRSSA’s VP of Chapter Development Bethanie McGraw joins us as the next guest for Meet the EBoard! She talks about her passion for helping the community and discusses her favorite memories of being in GrandPR.

On this episode of PR Hangover, Anthony Yepez lets listeners in on his experience in social media marketing. He discusses his passion for social media, how he has seen it grow and cultivate meaning, and where he sees the future of it. Anthony is a top fan of TikTok and Twitter, and he shares why those platforms are different from the rest. In addition to talking about his experience in social media marketing, Anthony gives advice for those interested in his field and how PR can learn from social media. In addition to talking with Anthony, GVPRSSA’s VP of Professional Development Kady Volmering joins us as the next guest for Meet the EBoard! She discusses her experience in PR, how the pandemic has affected her position, and her passion for GVPRSSA.

We're back for 2021! PR Director and content writer for Pearl Lemon, Heather Wilkinson is a PR pro on the other side of the globe. She discusses everything about her job from her daily routine, SEO services, and the importance of writing skills. Heather lets listeners in on her personalized approach to PR and how incoming PR professionals can put their best foot forward in the industry. In addition to talking with Heather, GVPRSSA’s VP of Member Services Kylee Reinert joins us as the next guest for Meet the EBoard! She discusses her position and why she loves being a part of GVPRSSA.

This week’s guest, Avery Jones, walks us through her time at Grand Valley State University. Currently, she serves as an account executive for GVPRSSA’s student run PR firm GrandPR. Avery discusses her challenges and rewarding moments being an AE, PR tools that have helped cultivate her into a stronger PR pro, and advice for listeners. In addition to talking with Avery, GrandPR’s VP of Programming Carson Kunnen joins us as the next guest for Meet the EBoard! He tells us about his position and some of his favorite GrandPR memories.