Synopsis
Social Media Examiners Michael Stelzner helps your business navigate the social jungle with success stories and expert interviews from leading social media marketing pros. Discover how successful businesses employ social media, learn new strategies and tactics, and gain actionable tips to improve your social media marketing. Find show notes at https://www.socialmediaexaminer.com/podcast/
Episodes
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Creating Engaging Video Content That Spurs an Emotional Connection
17/01/2020 Duration: 43minWondering how to create engaging video for your business? Want to use video more creatively in your marketing? To explore how to create engaging videos that work in organic social posts or paid ads, in this episode I interview Ezra Firestone. Ezra is an eCommerce marketing expert and the founder of Smart Marketer, a site that helps marketers grow their businesses. USEFUL INFORMATION: We'd love you to review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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YouTube Trends: What Marketers Need to Know
10/01/2020 Duration: 48minDo you use YouTube in your marketing? Wondering how often you should publish videos and what type of content works on YouTube? To explore the YouTube trends marketers need to know about, in this episode I interview Sean Cannell. Sean is a video marketing expert, host of the Think Marketing Podcast, and author of YouTube Secrets. USEFUL INFORMATION: We'd love you to review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Instagram Stories Ads: What Marketers Need to Know
03/01/2020 Duration: 43minWant more leads and customers from Instagram? Have you considered Instagram Stories ads? To explore what you need to know about Instagram Stories ads, in this episode I interview Susan Wenograd. Susan is a Facebook ads expert and the chief marketing officer at Aimclear, a marketing agency focused on paid search and paid social. USEFUL INFORMATION: We'd love you to review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Creating Stories That Stick: How Marketers Can Win With Story
27/12/2019 Duration: 42minWant to craft better stories in your marketing? Wondering what makes a good story? To explore the power of stories in marketing, in this episode I interview Kindra Hall. Kindra is the author of Stories That Stick: How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business. USEFUL INFORMATION: We'd love you to review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Neuroscience and Marketing: How People Make Decisions
20/12/2019 Duration: 42minHave you ever wondered why some marketing campaigns connect with people while others flop? Want insight into how the brain makes decisions that compel people to take action? To explore the science behind how people make decisions, in this episode I interview Tracy Trost. Tracy is a neuroscience marketing expert and the lead visionary at TCM Creative, where he creates fundraising commercials for non-profits. USEFUL INFORMATION: We'd love you to review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Writing Facebook Ad Copy That Converts
13/12/2019 Duration: 44minWant to write persuasive Facebook ad copy that sells? Wondering how to get your Facebook ads to work better? To explore what marketers need to know about writing Facebook ad copy that converts, in this episode I interview Molly Pittman. Molly is a Facebook ads strategist and co-host of the Perpetual Traffic podcast. USEFUL INFORMATION: We'd love you to review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Facebook Ad Trends: What Marketers Need to Know
06/12/2019 Duration: 46minAre you keeping up with changing Facebook ad trends? Wondering which Facebook ad placements you should focus on? To explore what marketers need to know about the latest Facebook ads trends, I interview Rick Mulready, a Facebook ads expert, and host of The Art of Online Business podcast. Show notes: https://www.socialmediaexaminer.com/383 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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How to Use Instagram to Generate Organic Leads
29/11/2019 Duration: 48minAre you using Instagram to connect with new prospects? Wondering how to generate leads without using Instagram ads? To explore how to use Instagram for organic lead generation, in this episode I interview Jenn Herman. Jenn is an Instagram marketing expert and co-author of Instagram For Dummies. USEFUL INFORMATION: We'd love you to review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Magical Words That Sell: How to Build Trust in Your Marketing
22/11/2019 Duration: 49minDo your marketing messages make you trustworthy? Are you using the right words and phrases? To explore how words can build trust with customers, in this episode I interview Marcus Sheridan. Marcus is a renowned keynote speaker and the author of They Ask, You Answer. podcast. USEFUL INFORMATION: We'd love you to review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Facebook Ads Strategy: A New Approach for a Competitive Marketplace
15/11/2019 Duration: 48minHave your Facebook ads stopped working? Wondering what needs to change? To explore a new approach to Facebook ads strategy, in this episode I interview Nicholas Kusmich. Nicholas is a Facebook ads strategist with H2H Media Group. USEFUL INFORMATION: We'd love you to review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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How to Ensure People Watch Your YouTube Videos
08/11/2019 Duration: 44minDo you want more video views on YouTube? Wondering how to keep people watching your videos to the end? To explore how to ensure people watch your YouTube videos, in this episode I interview Brian G. Johnson. Brian is a YouTube expert who helps people amplify their message with the power of YouTube. USEFUL INFORMATION: We'd love you to review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Instagram Stories Branding: Marketing That Benefits Your Business
01/11/2019 Duration: 44minAre you using Instagram Stories to its fullest potential? Want to make your stories more consistent and engaging? To explore how to use Instagram Stories for your brand, in this episode I interview Sue B. Zimmerman. Sue is an Instagram marketing expert and author of The Instagram Strategy Guide. USEFUL INFORMATION: We'd love you to review our show on Apple PodcastsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Becoming Indispensable: How to Become Important to Others
25/10/2019 Duration: 49minWant to become more valuable to your fans and followers? Join me (Social Media Examiner Founder, Michael Stelzner), as I share wisdom from 10 years of running Social Media Examiner. I share how collaborating with others accelerated our growth, why we keep the marketing light, and what types of content make Social Media Examiner a valuable resource for others. USEFUL INFORMATION: We'd love you to review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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How to Use YouTube and Instagram to Establish Authority
18/10/2019 Duration: 43minWant to be known as the expert in your field? Wondering how video on Instagram and YouTube can help? To explore how to build rapport with any audience using YouTube and Instagram Stories, in this episode I interview Amanda Horvath. Amanda is a video marketing strategist who helps people become thought leaders in their space. USEFUL INFORMATION: We'd love you to review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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How to Customize Facebook Ads Based on Customer Awareness Principles
11/10/2019 Duration: 49minLooking for a proven strategy to create Facebook ads? Wondering how to deliver different Facebook ads based on peoples’ familiarity with your business? To explore how to customize Facebook ads based on consumer awareness of your brand, in this episode I interview Ralph Burns. Ralph is the founder of Tier 11, an ad agency focused on providing full-service and ads for eCommerce and digital product businesses. USEFUL INFORMATION: We'd love you to review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Video Marketing Strategy: The Power of Video During the Customer Journey
04/10/2019 Duration: 48minWant to use video marketing more effectively? Looking for a proven video strategy? To explore how to develop an effective video marketing strategy, in this episode I interview Ben Amos. Ben is a video marketing expert and host of the Engage Video Marketing Podcast. USEFUL INFORMATION: We'd love you to review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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TikTok: What Marketers Need to Know
27/09/2019 Duration: 43minAre you curious about TikTok? Wondering how to use TikTok for your marketing? To explore what marketers need to know about TikTok, in this episode I interview Rachel Pedersen. Rachel is an organic social marketing pro and host of the Social Media Secrets podcast. USEFUL INFORMATION: We'd love you to review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Local Business Facebook Ads: What Marketers Need to Know
20/09/2019 Duration: 47minDo you want more foot traffic for your local business? Wondering how Facebook ads can help? To explore what local businesses need to know about Facebook ads, in this episode I interview Allie Bloyd. Allie is a Facebook ads expert who specializes in helping local businesses. USEFUL INFORMATION: We'd love you to review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Personal Branding: How to Successfully Build Your Brand
13/09/2019 Duration: 47minDo you want to build a personal brand? Wondering how to create a viable business around your personal brand? To explore what marketers need to know about building a personal brand, in this episode I interview Rory Vaden. Rory co-founded the Brand Builders Group and is the host of the Influential Personal Brand Podcast. USEFUL INFORMATION: We'd love you to review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Artificial Intelligence and Marketing: What Marketers Need to Know
06/09/2019 Duration: 42minWondering how artificial intelligence (AI) will impact your marketing? Looking for AI tools you can begin using now? To explore what marketers need to know about artificial intelligence and marketing, in this episode I interview Paul Roetzer. Paul founded the Marketing AI Institute, the Marketing AI conference, and PR 20/20. USEFUL INFORMATION: We'd love you to review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.