Synopsis
Social Media Examiners Michael Stelzner helps your business navigate the social jungle with success stories and expert interviews from leading social media marketing pros. Discover how successful businesses employ social media, learn new strategies and tactics, and gain actionable tips to improve your social media marketing. Find show notes at https://www.socialmediaexaminer.com/podcast/
Episodes
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Why Your Facebook Group Is Failing and How to Fix It
21/04/2022 Duration: 48minHas your Facebook group engagement dropped off? Want to inject new life into your community? To discover some of the biggest mistakes businesses make with Facebook Groups and how to fix them, I interview Dana Malstaff.Guest: Dana Malstaff | Show Notes: socialmediaexaminer.com/507Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Why Your YouTube Videos Are Failing
14/04/2022 Duration: 40minAre your YouTube videos underperforming? Wondering how to boost your views? To discover the keys to attracting more viewers to your videos, I interview Jake Thomas.Guest: https://creatorhooks.com | Show Notes: socialmediaexaminer.com/506Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Getting Started With TikTok Ads
07/04/2022 Duration: 45minLooking to diversify your social advertising? Wondering if TikTok might do the trick but you’re not sure how to get started? To discover everything you need to know including the key elements of TikTok ads and a simple process for crafting ad creative that works, I interview Maxwell Finn.Guest: Maxwell Finn | Show Notes: socialmediaexaminer.com/505Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Growing an Instagram Following That Converts
31/03/2022 Duration: 44minIs your Instagram account attracting the right followers? Want to know how to grow an audience that turns into customers? To discover the best types of content to create to attract an engaged and loyal following and some common mistakes to avoid, I interview Josh Ryan.Guest: Josh Ryan | Show Notes: socialmediaexaminer.com/504Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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How to Use LinkedIn Newsletters: A Guide for Marketers
24/03/2022 Duration: 37minWant to start sending regular updates to your LinkedIn following? Are you wondering if LinkedIn newsletters would work for your business? To learn why you should explore LinkedIn newsletters including the pros and cons, what you can publish, and how to get them to convert, I interview Judi Fox.Guest: Judi Fox | Show Notes: socialmediaexaminer.com/503Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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TikTok Storytelling: How to Stand Out From the Crowd
17/03/2022 Duration: 45minWant to reach more of your ideal audience on TikTok? Wondering how to tell an authentic story through short-form video? To find out how to leverage storytelling principles in your content, I interview Michael Sanchez.Guest: Michael Sanchez | Show Notes: socialmediaexaminer.com/502Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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How to Write Better-Performing Facebook Ads
10/03/2022 Duration: 43minAre your Facebook ads underdelivering? Wondering how to improve your results? To learn how to write better ad copy, including where to find ideas and what to avoid, plus a lot more, I interview Tara Zirker.Guest: Tara Zirker | Show Notes: socialmediaexaminer.com/501Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Podcasting: Lessons From 30 Million Downloads
03/03/2022 Duration: 41minWant to know the strategy behind the top-rated Social Media Marketing podcast? Want to find out how to plan, produce, and run your own show? The founder of Social Media Examiner, Michael Stelzner, will share lessons learned from producing a top business podcast, interviewed by Leslie Samuels.Guest Interviewer: Leslie Samuels | Show Notes: socialmediaexaminer.com/500Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Relationship Building With Live Video
24/02/2022 Duration: 47minWant to do more with live video but need a better plan? Do you want to cultivate a more loyal following?To discover how to build better relationships with live video. Plus, you’ll discover how to increase engagement during your streams, I interview Melanie Dyann Howe.Sponsor: The Blogging Millionaire podcast—listen and follow for actionable SEO and traffic-building tips.Guest: Melanie Dyann Howe | Show Notes: socialmediaexaminer.com/499Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Instagram Content Strategy: Create Without Burnout
17/02/2022 Duration: 49minTired of creating Instagram content day after day? Wondering if there’s an easier way? s article, you’ll discover how to build an Instagram content strategy that works without leaving you feeling drained, even when you have nothing to promote, I interview Elise Darma.Sponsor: The Blogging Millionaire podcast—listen and follow for actionable SEO and traffic-building tips.Guest: Elise Darma | Show Notes: socialmediaexaminer.com/498Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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How to Reduce Your Facebook Ad Costs
10/02/2022 Duration: 48minAre your Facebook campaign costs through the roof? Wondering how to reduce ad spend without sacrificing outcomes? To discover how to identify holes in your marketing, specific tricks to reduce advertising costs, and key things to test to get more out of your budget, I interview Emily Hirsh.Sponsor: The Blogging Millionaire podcast—listen and follow for actionable SEO and traffic-building tips.Guest: Emily Hirsh | Show Notes: socialmediaexaminer.com/497Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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How to Develop Instagram Superfans
03/02/2022 Duration: 46minWant more customers from Instagram? Wondering how to get your fans to do the selling for you? To explore a how-to strategy for capturing, engaging, and converting superfans who’ll tell their friends about you, I interview Jade Beason.Sponsor: The Blogging Millionaire podcast—listen and follow for actionable SEO and traffic-building tips.Guest: Jade Beason | Show Notes: socialmediaexaminer.com/496Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Crypto and the Future of Business: A Primer
27/01/2022 Duration: 49minCurious about how Web3 will affect businesses? Wondering why your business should pay attention? To dig deeper into the impact of non-fungible tokens (NFTs), social tokens, decentralized autonomous organizations (DAOs), and the metaverse on creators, entrepreneurs, and marketers. I interview Joel Comm.Sponsor: Visit Iconosquare.com/smeGuest: Joel Comm | Show Notes: socialmediaexaminer.com/495Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Facebook Organic Marketing: What Works in 2022
20/01/2022 Duration: 47minSeeing a decline in your organic Facebook metrics? Looking for new ways to improve your non-paid Facebook marketing? To discover nine organic techniques that work on the world’s biggest social platform, I interview Mari Smith.Sponsor: Visit Iconosquare.com/smeGuest: Mari Smith | Show Notes: socialmediaexaminer.com/494Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Special Announcement from Michael Stelzner
14/01/2022 Duration: 01minWant to learn more about the business potential of crypto, NFTs, social tokens, and web 3.0? Join Social Media Examiner's founder Michael Stelzner as he explores this new and exciting frontier on the Business Crypto Podcast.Follow the Business Crypto Podcast on Apple Podcasts: SocialMediaExaminer.com/CBSubscribe to the Business Crypto Podcast: Apple Podcasts | Spotify | Google Podcasts | Amazon MusicSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Social Tokens: What Businesses Need to Know
13/01/2022 Duration: 51minAre you wondering what creator coins are? Are you thinking of starting your own token? To discover what social tokens are, how they work, and why they’re important to the future of business, I interview Joe Pulizzi.Sponsor: Visit Iconosquare.com/smeGuest: Joe Pulizzi | Show Notes: socialmediaexaminer.com/493Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Facebook Live as a Marketing Strategy
06/01/2022 Duration: 42minLooking for new ways to connect with your audience? Wondering if going live on Facebook might be the solution? To discover a Facebook Live video strategy that might help you create a more loyal following that will evangelize your business and purchase from you, I interview Tiffany Lee Bymaster.Sponsor: Visit Iconosquare.com/smeGuest: Tiffany Lee Bymaster | Show Notes: socialmediaexaminer.com/492Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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The Metaverse: What Marketers Need to Do to Prepare
30/12/2021 Duration: 41minWondering what the Metaverse is and what it could mean for marketers? Are you interested in preparing for the future of business? To discover why marketers should care about this new development, how to prepare, and how it fits into longer-term strategies, I interview Cathy Hackl.Guest: Cathy Hackl | Show Notes: socialmediaexaminer.com/491Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Creating Video Ads That Convert on Facebook, Instagram, and YouTube
23/12/2021 Duration: 44minSick of lackluster campaign results? Wondering if video ads could be the answer but you need a framework to create video ads that convert? To discover a complete guide to creating effective video ads across multiple platforms including how to write a script, mistakes to avoid, and tips on filming, I interview Matt Johnston.Guest: Matt Johnston | Show Notes: socialmediaexaminer.com/490Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Amazon Live Video: Getting Started
16/12/2021 Duration: 47minIs your content converting? Are you looking for a better way to move people to action? To learn a four-part story framework that leverages persuasion psychology that inspires action, I interview Kirk Nugent.Guest: Kirk Nugent | Show Notes: socialmediaexaminer.com/489Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.