Hard Facts

This week on Hard Facts you have to stop. If you're running a social media campaign, stop and think about what you're asking of your potential audience and the individual entering your contest to do. When you create a contest here are a few things you need to start doing today. 

Learn how to create automation across your whole process! 

Learn all about Linkedin Sponsored Inmail!

Optimize your Google campaign without having to wait for someone to code for you!

TV on YouTube or YouTube on TV? Let's see what's trending more.

Instagram has rolled out location tags and hashtags within their stories. With this, you'll not only have a ton more to see on Instagram, but you'll also get a lot more reach.

If you're hosting an event some of the most important elements include awareness and attendance. Using Facebook allows you to not only share the event publicly or privately, but also lets you include logos, pictures, descriptions, and more to generate excitement and attraction to your event. 

LinkedIn Lead Generation Forms are now rolling out on the company's mobile app. This forms auto-populate with profile information, allowing users to submit those forms in app. This is advantageous to you, as the information provided is likely to be more robust, and accurate, in comparison to other lead generation forms like Facebook for example.

If your providing video content on Facebook, using content publisher allows you to easily upload and maintain a reference library, creating rules how individual videos can be used. Using Facebook Rights Manager helps protect your content and claim a share of ad revenue if you're a video owner.

You can now designate individuals to be Facebook Live contributors for your page This means you now have the opportunity to get more content out without providing people admin access. 

Using campaign tracking codes and UTM tags help marketers identify what source, medium, or campaign people are clicking on to get to their website. This not only helps with traffic pattern analysis, but overall campaign performance as well, allowing marketers to get even more specific in their advertising.

Increase your brand awareness and reach by leveraging Instagram Stories. This week's Hard Facts walks you through the process of publishing your ad on the popular app and why it's worth it for you and your business.

YouTube has launched YouTubeTV in several cities across the country. The subscription program offers popular channels with a DVR cloud capability! Find out why YouTubeTV is a win for marketers on this weeks Hard Facts.

We need to provide an experience for our customers that will allow them to see, feel, touch, and explore how our product will fit into their lifestyle. This Hard Facts episode, Samantha explains the ways in which advertising can really show the customer how the product can impact them.

This week on Hard Facts Samantha dives into different ways marketers can tailor and target messages to their audience. Learn how the IF Function in Google AdWords can help you leverage tailored messaging in your campaigns!

Influencer marketing, while similar to Word of Mouth, is it's own form of marketing. It's build on the premise of focusing on key leaders in the market to talk about and promote your brand or product. Learn how to apply this strategy to your business on this week's Hard Facts.

On this week's Hard Facts, Samantha discusses a new Snapchat update that businesses can be leveraging to drive more traffic to their website.

There are 2 billion searches a month on Pinterest, are you leveraging this powerful tool?