Garlic Marketing Show

YouTube Ads continue to be one of the top tools for business growth. Jake Larsen from Video Power Marketing shares how to get a 3x ROAS while using AI to refine ad strategies. Whether you’re in eCommerce, coaching, or finance, YouTube can bring more qualified leads by targeting the right audience with the right message. Learn what’s working and how to optimize your campaigns for better results.What You’ll Learn:How to Achieve a 3X ROAS with YouTube AdsWhy YouTube Ads Are Perfect for Low Ticket OffersThe Four Reasons YouTube Ads Fail: Are You Making These Mistakes?How to Use AI to Cut Your Video Ad Creation Time in HalfAdvertising Is Gasoline: Make Sure Your Funnel Is ReadyOrganic YouTube and Ads: How They Work Together for Maximum ResultsThe Power of Testing: Find Out What’s Really Working in Your AdsWhy Lead Quality Beats Quantity in YouTube Ad CampaignsThe Two Most Important Parts of a YouTube AdUse Multiple Hooks in Your Ads to Boost PerformanceConnect with Jake Larsen:WebsiteLinkedinYouTubeResources:Conne

Meet JK Molina, the strategist behind Likes Ain't Cash and former leader at Tweet Hunter. JK helps coaches and consultants eliminate sales calls, streamline teams, and focus on profit.Instead of giving away all your knowledge, JK advocates for sharing insights – a key shift that makes a difference. He also recommends an "offer shell" approach, where you provide tiered access to your expertise.Follow JK Molina on Instagram for practical tips as he pursues $100K in monthly profit with just 3 hours of work a day. P.S. Get ready to be inspired by JK's client success stories – like the one about Jacob, who bought his mom a house with a pool, thanks to JK's guidance! What You’ll Learn:How to Attract High-Value Clients with "Whale bBait" ContentThe Difference Between Value-Based and Insight-Based ContentHow to Create An "Offer Shell" and Provide Tiered Access to YourselfJK's Journey to $100K/month Profit in 3 Hours a DayConnect with JK Molina:WebsiteTwitterInstagramResources:Connect with IanDownload a Tackle Bo

Ever wondered how to build a sales system that not only boosts your cash flow but also multiplies the value of your business? Nicholas, Founder and Chief Sales Officer of Sales Performance Team LLC  and a former VP of Sales and President of GKIC, shares his invaluable insights on everything sales – from busting the myth of hating sales to revealing the unusual places he finds top talent.He reveals how a solid sales system is the secret ingredient. How timing is everything, and the ideal starting point. He also shares his expert advice on building your dream team.Don't miss out on this game-changing episode! Tune in now and unlock the secrets to sales success.

Ever dreamed of turning your expertise into a thriving course or membership? We just had THE absolute Master – Micah Mitchell, Co-founder of Memberium!

Ever felt lost in the marketing maze?

Tired of your brand message falling flat?  We've got the perfect pick-me-up! Kate DiLeo is here to rescue your revenue with the power of branding (and a sprinkle of AI magic).As a brand architect, Kate knows that your brand is WAY more than just a pretty logo. It's a promise to your customers, the secret sauce that drives those sweet, sweet sales.

Want to be the next big thing on Instagram? Take it from public speaking master, Brenden Kumarasamy! This guy coaches CEOs to speak with confidence and raise millions, and he's built a business teaching you to speak YOUR truth. He grew his own Instagram to 100K followers (and he's aiming for 1M!).Here's his master plan: post consistently (4x a day), learn from the best by studying accounts with 10x your followers and copying their winning formats, experiment with different styles to see what resonates with your audience, and don't be afraid to invest – a $5,000 experiment can get you 50,000 followers!The biggest takeaway?Social media is the ultimate equalizer. It doesn't matter who you are or where you came from, YOU can build a thriving business by connecting with the right people.Ready to unlock your potential? DM Brenden now and tell him what inspired you!What You’ll Learn:The Truth Behind a Hundred Thousand Followers for Lead GenerationThe Difference Between Being Great at Social Media Versus Finding a Gr

We had the incredible Ben LeDonni on the Garlic Marketing Show, and WOW, did he drop some serious AI wisdom!

Meet Jason Friedman, the customer experience wizard behind the CX Formula! He's on a mission to help businesses like yours create raving fans who can't stop talking about how amazing you are.

SEO Pros, Listen Up!

We're thrilled to have Joe Rollinson, the brain behind Best Worlds and CartSave.io, with us today. 

Jeffrey Barnes, a seasoned educator who turned his passion for Walt Disney's legacy into the world’s first college course on the history of Disneyland. Jeffrey shares his journey from teaching U.S. history and government to writing his influential books, "The Wisdom of Walt" and its sequel. Despite not knowing how to write a book initially and facing a life-threatening brain tumor, Jeffrey's determination led him to publish his first to a bestseller in just 142 days.This remarkable story doesn't just stop at personal achievement; it continues to inspire and educate through his engaging and practical insights into applying Disney’s principles to real-world challenges.

Do you ever feel overwhelmed by work to the point where you think you can't handle it anymore because you're burned out? If you're an agency owner, do you check if your team is experiencing burnout? If not, then you should listen to this episode with Sarah Noel Block, founder of Tiny Marketing.Sarah is your marketing strategist! She has been featured in over 100 podcasts, Entrepreneur Magazine, Thrive, and Forbes. Her clients have generated over $400M in sales through her strategies, earned awards, and—most importantly—shortened their sales cycles without burning out.Pretty cool, right?In the world of B2B service businesses, especially those with small marketing teams, the challenge isn't just about visibility—it's about making the right connections. Learn how targeted, precise marketing strategies can transform your business approach, allowing you to reach the specific people who matter most.If that hasn’t caught your attention yet, check out this special offer! The first project her team works on is the hig

In today's digital age, creators are constantly looking for new ways to innovate and stay ahead of the curve. One increasingly powerful tool at their disposal is artificial intelligence (AI). Navid Moazzez, the founder of CreatorSchool.ai and the recent AI for Creator Summit, is a leading expert on how creators can leverage AI to streamline their workflows, enhance their content, and grow their businesses.Listen as Navid takes us through his exciting journey in building his new venture, Creator School, using AI and Virtual Summits.What You’ll Learn:How to use AI to brainstorm content ideasThe best AI tools for creators ️How to repurpose your content with AINavid's biggest takeaways from the AI for Creator SummitConnect with Navid Moazzez:Website PersonalLinkedinResourcesConnect with IanDownload a Tackle Box!Supercharge your marketing and grow your business with video case stories today!Book a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel Hosted on Acast. See acast.com/privacy for

Ever thought about writing a book to boost your business? Dive into a conversation with Ian Garlic and marketing whiz Steve Gordon as they explore the strategic power of authorship. Learn how your book can do more than tell a story—it can attract clients and build your authority.Interested in turning your expertise into a client magnet? Check out Steve’s tips on using books for smart referral marketing and discover how the 'Million Dollar Book Blueprint' can open new doors for your business. Let’s redefine what a book can do for you! What You’ll Learn:Harnessing Books as Ultimate Authority Tools in MarketingDifferentiating Between Bestsellers and Profitable Client-Attracting BooksLevels of Credibility Associated with AuthorshipUsing Books as a Strategic Referral Marketing ToolThe 'Million Dollar Book Blueprint' for Targeting Ideal ClientsPost-Publication Strategies for Maximizing Book ImpactSustaining Book Relevance and Engagement Over TimeInnovative Referral Techniques Through Book DistributionEnhancing

We are joined by Brady Jensen from Aggregate Insights. He dive into the importance of having a concrete understanding of your target audience and the marketplace, the costly effects of having an outdated tech stack, marketing and sales infighting, and nonstrategic personas and positioning. Brady also emphasizes recognizing the value of feedback, the art of asking the right questions, and the pitfalls to avoid in the customer research process. The discussion blooms with tips on raising your win rates, effectively using personas, and the significance of de-risking your decisions by investing in a fail-proof win-loss program. Tune in to gain insights on transforming your Tech, SaaS, or AOR marketing to definitely match market demands.What You’ll Learn:Pitfalls of SaaS AdvertisingValue of Dumb Questions and Constructive CriticismWin-Loss Program for Aligning Sales and MarketingBest Practices for Persona Development and DifferentiationBenefits of Aligning Sales and Marketing Efforts with Market InsightsConnect wit

In this episode,we tackle the common issues that consultants face when selling, joined by special guest Harry Spaight, the author of 'Selling With Dignity.' This discussion reveals why people hate selling along with strategies to overcome this adversity, shedding light on effective techniques such as selling with dignity and how listening plays an instrumental role in good salesmanship. We bust the myth that sales is purely a numbers game, discuss reasons for not quitting your full-time job prematurely, and identify key skills that effective salespeople possess. To aid your sales process, we introduce tools like video case story and emphasize the role of implementing these tools properly, exemplifying with real-life success stories.What You’ll Learn:The Importance of Selling with DignityMisconceptions of Sales and Overcoming ThemPower of Video TestimonialsThe Lie of Sales Numbers and When to Quit Your Day JobImportance of Resetting Your Sales MindsetNarrowing Down Your Client ListRole of Trust and Relationshi

Greg Warner from MarketSmart to discuss the current struggles in non-profit fundraising and how to pivot to a donor-driven approach. Greg shares his journey from running a marketing agency to developing solutions specifically for non-profit fundraising. He elaborates on strategies such as enhancing donation value, personalizing donor experiences, and focusing on wealthier donors. This episode is filled with actionable advice for non-profits to revolutionize their fundraising efforts. What You’ll Learn:Navigating the Shift in Nonprofit FundraisingHow Nonprofits Can Thrive with Donor-Driven StrategiesUnderstanding the Psychology of GivingThe Critical Role of Value in Nonprofit FundraisingConnect with Greg Warner:Website LinkedinYouTubeResourcesConnect with IanDownload a Tackle Box!Supercharge your marketing and grow your business with video case stories today!Book a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel Hosted on Acast. See acast.com/privacy for more information.

Dive into a session where Ian Garlic critically examines the strategies behind Green Cardigan Marketing, led by the adept Ashley Robinson. Specializing in organic digital marketing, they've carved a niche in elevating law firms in specialized areas like family, estate, and personal injury law.Imagine applying these expert SEO and marketing techniques to your practice. Picture your firm achieving new heights through tailored strategies proven to boost visibility and growth. Learn from real success stories, and envision engaging your audience more deeply through compelling content that builds trust and establishes your firm's credibility.Expand your digital reach across platforms like YouTube and LinkedIn and see how a robust online presence can position your firm as a leader in the legal domain.Are you ready to take your practice to the next level? Tap into these insights and see how your firm can stand out in a competitive market. Let's make your law firm’s growth and success a reality!

We delve into how Marty leveraged YouTube to skyrocket his agency, Bad Rhino, through strategic video content, even amidst the pandemic chaos. From losing a big contract to clinching major clients, Marty's journey is a testament to the power of targeted video marketing.