Google Partners

Informações:

Synopsis

Podcasts for Agencies by Google Partners. Hear from leading experts in digital marketing and pick up skills as they share insights on Google products, agency life, digital advertising, and business.

Episodes

  • #3 - Being effortless in the art of self promotion

    14/02/2017 Duration: 22min

    Being effortless in the art of self-promotion: a beginner's guide Your career is in part tied to how well you share your accomplishments. Being able to do so in an artful, non-boastful, but honest way is what often sets those who get noticed apart from those who don't. This is one of the most important personal skills to develop. We'll discuss the what to do's, the how to do's and the what not to do's, both from the perspective of the individual and their colleagues. Guest - Annette Warring, CEO Dentsu Aegis Network Canada Since joining Dentsu Aegis Network, Annette has spearheaded the group’s digital shift and led to its full integration into the agency. With over 25 years of experience in the communications industry, she has spent four years at MPG (now Havas) in the role of Executive Vice President, and paved the way in evolving media planning into holistic communications planning on accounts such as McDonald’s Restaurants and Sprint Canada. She also championed greater accountability through media meas

  • #2 - Clients: The good, the bad and the ugly

    14/02/2017 Duration: 25min

    Clients: The good, the bad and the ugly There are those clients we love and those we tolerate. And then there are those that can be characterized as... challenging. But there’s an art to building a client management plan, and it’s something anyone can learn. In this episode, we’ll guide you through the client management trinity and teach you how to balance communication and expectations. Guest - Andrew Swinand, CEO Leo Burnett North America Andrew started his career at advertising agency BBDO, and later became a marketing director for P&G. He also lead Starcom MediaVest Group, the world’s largest media agency, and has recently been named CEO of Leo Burnett North America. Host: Alex Langshur

  • #1 - Turning leads and prospects into sales

    14/02/2017 Duration: 22min

    A lead is someone who shows interest in your business and gives you their details, while a prospect is someone who, based on research and qualification, is ready to make a purchase. Converting either into sales doesn't require magic, just good old-fashioned hard work. We'll share best practices on how to do exactly that. Guest - Guillaume Bouchard, CEO iProspect Canada Guillaume drives the vision of iProspect Canada, a leading digital performance agency. He ensures the evolution of iProspect’s enterprise culture and relations with partners and major clients. Host: Alex Langshur

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