Boost Your Boutique With Emily Benson

On this week's episode, Emily talks with Mastermind client and The Dove's Nest Boutique owner, Kelli Ackerland. After 3 years as a successful direct sales consultant, Kelli made the transition from direct sales to full time boutique CEO, while also leaving her corporate job behind. As a busy mom to 4 boys, Kelli talks about her decision to leave direct sales and how that has impacted her family life as well as the time management skills she has implemented to run a successful business from home. Connect with Kelli Ackerland on Facebook: https://www.facebook.com/shopthedovesnestMentioned in this episode:Get your Seat in the Maximizing Your Boutique's Growth Potential TrainingWhat the free live training session includes: - Identifying Your Uniqueness - Building an Effective Online Presence - Maximizing Sales in Person - Planning for Long-Term Success - Live Q&A session with Emily to address attendees' specific questions and concernsMay 15 Training

On this week's episode, Emily is back with Jessica Hapney from Boutique Decor and More to talk all things trendy for boutique decor this holiday. Learn more about what's on trend this year for holiday and what is the most important when planning out your windows and holiday displays! Boutique Basics Bootcamp is open now! www.boutiquebasicsbootcamp.com Use code BTA10 for 10% off at www.boutiquedecorandmore.comMentioned in this episode:Get your Seat in the Maximizing Your Boutique's Growth Potential TrainingWhat the free live training session includes: - Identifying Your Uniqueness - Building an Effective Online Presence - Maximizing Sales in Person - Planning for Long-Term Success - Live Q&A session with Emily to address attendees' specific questions and concernsMay 15 Training

Emily talks with fellow entrepreneur, Stacy Tuschl about the importance of having an online presence (yes, brick & mortars we are talking to YOU!). She shared her biz journey along with some tips and tricks that have helped her along the way. Black Friday Masterclass Replay: www.blackfridaymasterclass.com Book mentioned: The Automatic Customer by John Warrillow Foot Traffic Podcast: https://podcasts.apple.com/us/podcast/foot-traffic-podcast/id1081130355 Follow Stacy on Instagram: https://www.instagram.com/stacytuschlMentioned in this episode:Get your Seat in the Maximizing Your Boutique's Growth Potential TrainingWhat the free live training session includes: - Identifying Your Uniqueness - Building an Effective Online Presence - Maximizing Sales in Person - Planning for Long-Term Success - Live Q&A session with Emily to address attendees' specific questions and concernsMay 15 Training

In this week's episode, Emily talks tips and tricks to get you through this fall. She goes into depth on how to educate your customer, not panicking on a slow day or week, and how to double down on what's working for you. Black Friday Masterclass: www.blackfridaymasterclass.com Boutique Basics Bootcamp: www.boutiquebasicsbootcamp.com YouTube: bit.ly/youtubeemilyMentioned in this episode:Get your Seat in the Maximizing Your Boutique's Growth Potential TrainingWhat the free live training session includes: - Identifying Your Uniqueness - Building an Effective Online Presence - Maximizing Sales in Person - Planning for Long-Term Success - Live Q&A session with Emily to address attendees' specific questions and concernsMay 15 Training

In this week's episode Emily talks with Mastermind client, Alyssa Wagner on her journey from MLM consultant to independent boutique owner. Their conversation covers everything from her decision to go out on her own, to why her boutique has been such a success and the growth she has seen over the past 7 months working with Emily (despite a pandemic!). Alyssa's Facebook Group: https://www.facebook.com/groups/cactusloungeboutique Follow Alyssa on Instagram: @cactusloungboutique Apply for the High Vibe Boutique Mastermind: www.BoutiqueMastermind.comMentioned in this episode:Get your Seat in the Maximizing Your Boutique's Growth Potential TrainingWhat the free live training session includes: - Identifying Your Uniqueness - Building an Effective Online Presence - Maximizing Sales in Person - Planning for Long-Term Success - Live Q&A session with Emily to address attendees' specific questions and concernsMay 15 Training

Now is the time to start prepping for the 2020 holiday season in your boutique! Listen to this episode for my advice on prepping for the biggest weekend in retail! Sign up for the Holiday Masterclass: bit.ly/blackfridayblitzBTAMentioned in this episode:Get your Seat in the Maximizing Your Boutique's Growth Potential TrainingWhat the free live training session includes: - Identifying Your Uniqueness - Building an Effective Online Presence - Maximizing Sales in Person - Planning for Long-Term Success - Live Q&A session with Emily to address attendees' specific questions and concernsMay 15 Training

On this week's episode, Emily talks with her friend and mentor, Gabby Bernstein. They have an honest conversation about entrepreneurship, mindset work, retail therapy, and her newest book 'You Are The Guru' which is now available on Audible! Grab your copy here: https://gabbybernstein.com/you-are-the-guru/ Join us for the Black Friday Blitz Masterclass: bit.ly/blackfridayblitzBTAMentioned in this episode:Get your Seat in the Maximizing Your Boutique's Growth Potential TrainingWhat the free live training session includes: - Identifying Your Uniqueness - Building an Effective Online Presence - Maximizing Sales in Person - Planning for Long-Term Success - Live Q&A session with Emily to address attendees' specific questions and concernsMay 15 Training

Emily talks with one of her 2020 Mastermind clients, Brittany Petrik, on her journey from teaching to boutique-ing, her unconventional brick and mortar, and her ability to pivot and serve her community during a worldwide pandemic. Brittany talks about her journey over the last year, the importance of showing up, and how mindset has played a massive role in allowing her boutique to thrive. Follow Brittany on Facebook: https://www.facebook.com/groups/roseabellaco/ Shop Rosabella Boutique: www.roseabella.co Apply for the High Vibe Boutique Mastermind: www.BoutiqueMastermind.comMentioned in this episode:Get your Seat in the Maximizing Your Boutique's Growth Potential TrainingWhat the free live training session includes: - Identifying Your Uniqueness - Building an Effective Online Presence - Maximizing Sales in Person - Planning for Long-Term Success - Live Q&A session with Emily to address attendees' specific questions and concernsMay 15 Training

On this week’s episode, Emily talks about the two important fundamentals of growing your boutique to a $1 million a year. Emily talks about the importance of getting the help that you need and also how important mindset is and what it means to know that your boutique has your back. Mastermind Application: www.boutiquemastermind.com Make sure that you rate, review, and subscribe before you leave!Mentioned in this episode:Get your Seat in the Maximizing Your Boutique's Growth Potential TrainingWhat the free live training session includes: - Identifying Your Uniqueness - Building an Effective Online Presence - Maximizing Sales in Person - Planning for Long-Term Success - Live Q&A session with Emily to address attendees' specific questions and concernsMay 15 Training

On this week’s episode, Emily talks about some common complaints from boutique owners. These are complaints she hears over and over again and talks about them straight up with her audience. Here are a few of the complaints she covers and how to handle them! -I have trouble selling and worry about not having enough customers -A store opened down the street and I was friends with her or know the owner -A store close to me is selling items and only adding $5 to the wholesale cost Make sure that you rate, review, and subscribe before you leave!Mentioned in this episode:Get your Seat in the Maximizing Your Boutique's Growth Potential TrainingWhat the free live training session includes: - Identifying Your Uniqueness - Building an Effective Online Presence - Maximizing Sales in Person - Planning for Long-Term Success - Live Q&A session with Emily to address attendees' specific questions and concernsMay 15 Training

Are you constantly underbuying and selling out? Looking to increase your buys? I'm here to give you the only way you should be looking at your inventory and how to make smart buys that make sense for your boutique! Join the Tribe: https://www.facebook.com/groups/fashiontrucktribe Make sure that you rate, review, and subscribe before you leave!Mentioned in this episode:Get your Seat in the Maximizing Your Boutique's Growth Potential TrainingWhat the free live training session includes: - Identifying Your Uniqueness - Building an Effective Online Presence - Maximizing Sales in Person - Planning for Long-Term Success - Live Q&A session with Emily to address attendees' specific questions and concernsMay 15 Training

As many of you may already know, most, if not all, of the major shows have been canceled for 2020 due to safety concerns, including MAGIC. What you may not know is how incredible the team at MAGIC is and their commitment to pivot to serve their retailers and their vendors. Kelly Helfman joins Emily this week to talk about how the MAGIC show may not be in person this October but the incredible digital show and platform that has been developed will give boutique owners the ability to see so many more vendors than they would on foot at the shows and reach those who may not financially be able to attend the shows. Sign up for the digital show here: https://www.magicfashionevents.com/en/home.html Follow Kelly on Instagram: @greydahlMentioned in this episode:Get your Seat in the Maximizing Your Boutique's Growth Potential TrainingWhat the free live training session includes: - Identifying Your Uniqueness - Building an Effective Online Presence - Maximizing Sales in Person - Planning for Long-Term Success - Live Q&

Has 2020 just been the pits for you? Let's get real here - it's been the pits for most of us. Want to know what the biggest difference between my clients that are crushing it is and the boutiques I see struggling the most? In this episode, I am going to give you actionable advice that you can take as soon as this episode is over to change the way you look at your boutique! Retail Money Mindset: https://emily-benson.mykajabi.com/offers/rb48KKzj Social Selling Masterclass: bit.ly/BTAmasterclassMentioned in this episode:Get your Seat in the Maximizing Your Boutique's Growth Potential TrainingWhat the free live training session includes: - Identifying Your Uniqueness - Building an Effective Online Presence - Maximizing Sales in Person - Planning for Long-Term Success - Live Q&A session with Emily to address attendees' specific questions and concernsMay 15 Training

Emily talks with Tricia Barglof from OFFPRICE about how shopping OFFPRICE may be the solution to your inventory worries. With the supply chain affected by recent world events, vendors are seeing slower delivery times on promised goods. OFFPRICE offers vendors with guaranteed in stock merchandise that you can sell for a great mark up. -OFFPRICE Show website: www.offpriceshow.com -OFFPRICE365, the online marketplace open year-round: www.offprice365.com -Interest in our upcoming virtual event, OFFPRICE Online: www.offpriceshow.com/lasvegas/virtual Social Selling Confidence Masterclass - July 27th-30th: https://bit.ly/BTAmasterclassMentioned in this episode:Get your Seat in the Maximizing Your Boutique's Growth Potential TrainingWhat the free live training session includes: - Identifying Your Uniqueness - Building an Effective Online Presence - Maximizing Sales in Person - Planning for Long-Term Success - Live Q&A session with Emily to address attendees' specific questions and concernsMay 15 Training

Wondering when or if you should run a sale in a boutique? Ever heard the term 'markdown' but not sure what the difference between a markdown and sale is? With my background in corporate retail, I am going to share all of my expertise on running markdowns and sales, when you should run a sale and some new ideas for how to run your sales going forward! Want more information on sales and markdowns? Read my book! bit.ly/ultimateboutiquehandbook Join the Tribe: bit.ly/jointheBTAtribeMentioned in this episode:Get your Seat in the Maximizing Your Boutique's Growth Potential TrainingWhat the free live training session includes: - Identifying Your Uniqueness - Building an Effective Online Presence - Maximizing Sales in Person - Planning for Long-Term Success - Live Q&A session with Emily to address attendees' specific questions and concernsMay 15 Training

On this week's episode, Emily talks with Belinda Pina from MICAM Americas about why adding footwear to your boutique is easier than you think! With the changes in how you shop at market due to the pandemic, Belinda talks about a new avenue that MICAM Americas will be releasing in the next few months that will make adding footwear to your product assortment a breeze. Plus, did you know that there are footwear vendors with no minimums? If you'd like to know more about the upcoming digital show, feel free to reach out to Belinda at belinda.pina@informa.com or Jen at Jennifer.sidary@informa.com Make sure that you rate, review, and subscribe before you leave! Join the Tribe: bit.ly/jointheBTAtribeMentioned in this episode:Get your Seat in the Maximizing Your Boutique's Growth Potential TrainingWhat the free live training session includes: - Identifying Your Uniqueness - Building an Effective Online Presence - Maximizing Sales in Person - Planning for Long-Term Success - Live Q&A session with Emily to addre

It's been a wild few months and as some states start to loosen up restrictions on commerce, you may be having some doubt or questions about when is the right time to reopen your boutique. Emily talks about why your mindset is so important in these upcoming weeks as you make the decision on how to reopen your boutique and encourages you to do what feels best to you. Boutique Basics Bootcamp LIVE is open through Friday, June 19th, 2020: www.boutiquebasicsbootcamp.comMentioned in this episode:Get your Seat in the Maximizing Your Boutique's Growth Potential TrainingWhat the free live training session includes: - Identifying Your Uniqueness - Building an Effective Online Presence - Maximizing Sales in Person - Planning for Long-Term Success - Live Q&A session with Emily to address attendees' specific questions and concernsMay 15 Training

Do you have a spouse or significant other that helps or wants to help with your boutique business? Do you sometimes wish you could communicate certain things to them about how you're feeling about that involvement? Then this is the episode for you! Emily is talking to the husbands/boyfriends/spouses/significant others in this one, so drop it in their inbox because they need to hear this message! Link to Book mentioned: https://amzn.to/2V2VnJ5 RESOURCES: My FREE Facebook Community: bit.ly/trucktribe "The Ultimate Boutique Handbook" on Amazon here: http://amzn.to/2mRel6K "The Ultimate Boutique Handbook" ebook + The Ultimate Boutique Handbook Business Plan Workbook - Available here: www.ultimateboutiquebundle.com BOUTIQUE BASICS BOOTCAMP LIVE OPEN FOR ENROLLMENT UNTIL 6/19: www.BoutiqueBasicsBootcamp.com ================================================== SOCIAL MEDIA: Website: http://www.BoutiqueTrainingAcademy.com Instagram: @stylishandsuccessful Facebook: /stylishandsuccessful ========================

If you're struggling with growing your boutique's social media, I'm going to go over my tips and tricks for increasing engagement, getting those likes and turning those follows into SALES. Listen to this episode for actionable advice on how to increase your followers and convert them into sales for your boutique! Boutique Basics Bootcamp LIVE opens June 11th, 2020! www.boutiquebasicsbootcamp.com Try Shopify for FREE: bit.ly/emilyshopify FB Ads in a Weekend: www.facebookadsinaweekend.comMentioned in this episode:Get your Seat in the Maximizing Your Boutique's Growth Potential TrainingWhat the free live training session includes: - Identifying Your Uniqueness - Building an Effective Online Presence - Maximizing Sales in Person - Planning for Long-Term Success - Live Q&A session with Emily to address attendees' specific questions and concernsMay 15 Training

Ready to open your online boutique and wondering how to get your first sale? Listen to this podcast for tips on how to make your first sales in your online boutique! Boutique Basics Bootcamp LIVE opens June 11th, 2020! www.boutiquebasicsbootcamp.com Pricing Assortment Bundle: https://emily-benson.mykajabi.com/offers/2BSnTfL4/checkout Try Shopify for FREE: bit.ly/emilyshopifyMentioned in this episode:Get your Seat in the Maximizing Your Boutique's Growth Potential TrainingWhat the free live training session includes: - Identifying Your Uniqueness - Building an Effective Online Presence - Maximizing Sales in Person - Planning for Long-Term Success - Live Q&A session with Emily to address attendees' specific questions and concernsMay 15 Training