Keshia M White's Podcast

In this episode, I share how I went from not taking my brand and web design business seriously and making less than $2,000 over about 3 years to taking the business full-time and making $65,000 during my first year in 2019. To find out more about my "done for you" brand and web design services, visit: https://www.keshiamwhite.com/servicesTo find out more about my branding group program for new coaches & consultants, visit: https://www.keshiamwhite.com/branding-group-program

In this podcast, I overview 3 strategies for positioning your business as the TOP option in your industry so you can attract more of the high caliber clients that you really want to work with. To chat about working together, visit keshiamwhite.com/links

In this episode video, I explain the top 3 reasons why your website may not be attracting quality clients. For the case study on how I helped my client position her business to attract more 4-figure clients, get access here: https://keshiamwhite.lpages.co/positioning-strategies

In this episode, I share 5 tips for successfully rebranding your business. This is a common task to take care of as your business grows and evolves. Your old business cards may make your cringe now and may feel embarrassing as you pass them out at events. Your old Fiverr website may not be showing you off as the experienced expert who you are. And you may feel like you're attracting the wrong clients. Check out the episode for 5 tips on successfully rebranding your business!FREE TRAINING:How to Attract More Premium Clients without Spending Extra Time on Marketing: http://workwithkeshia.com/freegift

In this episode, I talk about the first two foundational steps for strategic website and brand design. These steps make website and brand design a business investment, rather than an expense, because the design would be supporting the goals for your business--whether it's to book more coaching clients, more speaking engagements, or to just gather more leads for your email list. For more info on my upcoming online course, click here to be notified when we launch! Brand for Success: https://www.brandforsuccess.net/

In this episode, I share 5 tips for pivoting your business if you're looking to move into a new direction. For the free guide on taking your website to the next level, click here: https://keshiamwhite.lpages.co/how-to-take-your-website-to-the-next-level/

In this episode, I share 5 ways to elevate your client experience, as a service-based business. A better client experience helps you to obtain more referrals and more repeat business, while setting yourself apart from the crowd.The Free Tools Mentioned:Drift Chat Widget: https://www.drift.com/Calendly Appointment Setting: https://calendly.com/Zoom for Video Calls: https://zoom.us/

In this episode, I cover the benefits of having an email list as a business, along with 5 specific strategies that I used to increase my email list growth by 75%."Email Marketing Demystified" book: https://amzn.to/2DO50TsInteract Quiz Building Tool: https://interact.grsm.io/KeshiaWhiteLeadPages: https://leadpages.pxf.io/c/1375940/466534/5673Opt-In Monster: https://shareasale.com/r.cfm?b=601672&u=1945570&m=49337&urllink=&afftrack=

In this episode, I discuss 14 books that have helped me to level up in my life and in business. I share what inspired me to go on a "30-year-old crisis book binge" and how each book helped me!Here's the book list:1. Millionaire Success Habits by Dean Graziosi-- https://amzn.to/2szxBFM 2. Playing Big by Tara Mohr-- https://amzn.to/2AThGGL 3. Secrets of Six Figure Women by Barbara Stanny-- https://amzn.to/2svZzST 4. Black Privilege: Opportunity Comes to Those Who Create It by Charlamagne-- https://amzn.to/2ARjy2Z 5. Failing Forward by John C. Maxwell-- https://amzn.to/2VZM637 6. Expectation Hangover by Christine Hassler-- https://amzn.to/2AScq6x 7. Be a Free Range Human by Marianne Cantwell-- https://amzn.to/2T5Cq5u 8. What I Know for Sure by Oprah Winfrey-- https://amzn.to/2APYxpm 9. Think and Grow Rich by Napoleon Hill-- https://amzn.to/2VZpqzU 10. The Science of Getting Rich by Wallace D. Wattles-- https://amzn.to/2T0wvP3 11. The Law of Attraction by Esther Hicks-- https://amzn.to/2W0Qsa8 12. You Are a Badas

In this episode, I discuss the 8 elements that are necessary for a sales page that will present a compelling offer for your buyers, that will clearly communicate the benefits of your product/service, and that will establish your credibility. To see the infographic for this, please visit this link on my website: https://www.keshiamwhite.com/blog-feed/how-to-design-the-perfect-sales-page-on-your-website

In this episode, I cover why your website must be captivating to draw in your target audience. I also cover 5 ways to make sure your website is captivating so you can get better results and better connect with your audience.Why You Must Have a Brand Photo Shoot & How to Prepare for It: https://www.keshiamwhite.com/blog-feed/how-to-prepare-for-brand-photoshoot5 Opt-In Incentive Ideas to Help Grow Your Email List: https://www.keshiamwhite.com/blog-feed/opt-in-incentive-ideasMake Your Website More User-Friendly for Better Conversion: https://www.keshiamwhite.com/blog-feed/how-to-make-your-website-more-user-friendlyFind your website style with my new quiz! https://www.keshiamwhite.com/website-style-quiz

In this episode, I cover what makes a website user-friendly, why this is important, and how it can help you see more conversion. I also share 5 ways to improve your user experience on your website yourself, so you'll see better results from your website. To get my free website mistakes guide on the 3 most common mistakes that people make on their websites, and how to fix those mistakes, click here: https://pages.convertkit.com/283ceeb868/b06e56822e

In this podcast, I cover the secret to growing your audience online. It mostly comes down to consistency with creating content and engagement online. So I share 5 tips to make consistency a LOT easier so you won't get overwhelmed and so you can actually stick to it to see results in the long run.Items Mentioned:Seth Godin's book, This is Marketing: https://amzn.to/2rFd9muHootsuite: https://hootsuite.com/Meet Edgar: https://meetedgar.com/Tailwind: https://www.shareasale.com/r.cfm?u=1945570&m=50947&b=768274Preview App: https://thepreviewapp.com/

In this episode, I share my experience with dealing with jobs I hated over the 8 years since graduating from college and I share 5 ways to make jobs you hate more tolerable until you can transition to your next chapter in life."The Power of Now" book: https://amzn.to/2PxKUQf

In this episode, I discuss why you must have a brand photoshoot for custom images for use on your website, social media pages, and other marketing materials. I also share 6 tips for how to prepare for the shoot.Mecca Gamble, Atlanta Portrait & Wedding Phographer: https://www.meccagamble.com

I tripled my website traffic in November, since only relaunching in October. In this episode, I talk about how I did it with 8 ways to promote your website to grow your traffic. Tailwind for scheduling pins for Pinterest in advance: http://tailwindapp.com/My Website Mistakes Guide: https://www.keshiamwhite.com/website-mistakes-guideHootsuite for scheduling other social media posts in advance: https://hootsuite.com/Jenna Kutcher's Instagram Lab Course: https://thelab.jennakutcher.com/Squarelovin for Instagram Aanalytics: https://squarelovin.com/20 Black Women Working in Design You Should Know via Creative Smart Girl: http://www.creativesmartgirl.com/blog/20-black-women-working-in-design-you-should-knowAbout Twitter Cards: https://developer.twitter.com/en/docs/tweets/optimize-with-cards/overview/abouts-cards.htmlConvertKit for email marketing: https://mbsy.co/convertkit/41438473

In light of the new year coming up in about 1 month, I discuss why making changes in life is so hard. I talk about the psychology behind change. And I share 5 tips for making changes stick. Break the Addiction to Negative Thoughts & Emotions, by Dr. Joe Dispenza: https://youtu.be/AXrdVagSjjg"You Are a Badass" by Jen Sincero: https://amzn.to/2PZYVet"You Are a Badass at Making Money" by Jen Sincero: https://amzn.to/2PcIjep"Expectation Hangover: Free Yourself from Your Past, Change Your Present and Get What You Really Want" by Christine Hassler: https://amzn.to/2RjNlY1"Millionaire Success Habits" by Dean Graziosi: https://amzn.to/2KJoJWiAbraham Hicks on YouTube: https://youtu.be/j1ZzsdEChsk

In this episode, I share 5 easy ways to refresh your website for the new year. All of them are FREE, except for one and they can all be implemented on your own or with a Web Designer. Download my free guide on the top 3 mistakes that people make on their websites with easy ways to fix those mistakes here: https://bit.ly/2zOEF4J

They say hindsight is 20/20 right? In this episode, I talk about how my experience working in tech startup sales helped me gain valuable skills that I've carried over to entrepreneurship. From things like creating an excellent customer experience, to having confidence with talking about my pricing, I'm sharing 10 lessons that I learned in sales and how you can apply these same principles in your business--even if you don't have a sales background.Organize & Automate by Nesha Woolery: https://organizeandautomate.comThe Top 3 Website Mistakes That Stop You From Getting Results: https://bit.ly/2zOEF4J

In this episode, I give a transparent overview of what the process is like when you hire a Web Designer. I talk about all the steps involved in creating a customized finished product that you'll love and that will help you reach your business goals. To learn more about my custom web design and branding services, check out this link:https://www.keshiamwhite.com/website-brand-design