Inner Sircle

On this episode, I am once again advocating for YouTube Shorts. This is as a platform in general AND as a nice alternative solution to TikTok, should ie get banned.

On this episode, I talk about TikTok Alternative: Lemon8

On this episode, I talk about a TikTok Alternative: Triller

On this episode, I encourage brands to pay attention to (and borrow from) other brands deploying similar tactics.

On this episode, I offer a quick update on my POV on the (potential) TikTok ban

On this episode, I talk about what happens after, you got on Retail shelves. Brands need to really have a plan in place for moving product off of those shelves and into people's carts.

On this episode I talk about In App Boosting on Instagram

On this episode, I talk about how you need content of all types on social...

On this episode, I talk about why you cant just turn off social media as a brand.

On this episode, I talk about how social media and storytelling are not nice to haves, nor something you can or should just "turn off".

On this episode, I encourage brands to not sleep on CM work in their Meta Ads.

On this episode, I am advocating for more vertical style, in Retailer content.

On this episode, I just encourage brands and marketers to listen up and take advantage of all of the Expo West energy in the coming weeks.

On this episode, I share insights on how TikTok is providing insights into best-performing products based on ad content.  I reference this article.

On this episode, I talk about Meta Verified. You can get some additional insights here and here.

On this episode, I give a little POV Pinterest (in general AND) Idea Pins

On this episode, I advocate people to embrace rather than hate when it comes to ChatGPT and AI advancements in general.

On this episode, I talk about Depth Vs. Width when it comes to social media strategy. I go into how to think about it and how to leverage certain social media platforms for it.

On this episode, I talk about how Meta Could be Exploring Paid Blue Checkmarks on Facebook and Instagram. I reference this article.

On this episode, I am once again advocating for motion graphics. Even if you have STRONG creative direction rules and want all of your imagery to be pristine and perfect (probably not needed or necessary on micro-social content, mind you) I still feel you need these foundational assets in your arsenal each month. They can be used as Ads and never show up in your feed, if you feel strongly about it, but you do need em. Just the facts!