Podcast Neil Wilkins

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  • Duration: 290:02:18
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Synopsis

Alchemist, Marketer, Author, Speaker

Episodes

  • Purpose Driven Marketing, with Abb-d Taiyo

    24/06/2024 Duration: 45min

    Purpose Driven Marketing is the topic Neil Wilkins discusses on this episode of the podcast, with Abb-d Taiyo, co-founder of Driftime® http://driftime.media Neil and Abb-d talk about radical transparency, market disruption, how to talk about sustainability without talking about it, and gaining external, third party validation as a vital component of the journey. Subscribe to the Neil Wilkins Podcast at https://podcasters.spotify.com/pod/show/neilwilkins

  • What is Wellbeing?

    21/06/2024 Duration: 53min

    Neil Wilkins discusses What is Wellbeing as part of Cambridge Marketing College's professional and personal development series of webinars for marketers. "Wellbeing is the state of being comfortable, healthy, or happy." - Oxford Dictionary Wellbeing encompasses physical, emotional, mental, social, and spiritual health. It’s essential for a balanced and fulfilling life, impacting productivity, creativity, and overall satisfaction. The World Health Organization (WHO) defines wellbeing as "a state of complete physical, mental, and social well-being and not merely the absence of disease or infirmity." Impact of Wellbeing on Marketing Professionals Physical Wellbeing: Reduces stress and burnout, improving energy levels and focus. Emotional Wellbeing: Enhances emotional intelligence and interpersonal relationships. Mental Wellbeing: Boosts creativity, problem-solving abilities, and resilience. Social Wellbeing: Strengthens teamwork and communication. Spiritual Wellbeing: Provides a sens

  • How to Become a Purpose-Led Marketer

    18/06/2024 Duration: 28min

    Listen to Neil Wilkins introduce the Mindful Collective and its website and how you can use it for free, to uncover your purpose, the value you bring to your customers and colleagues, and how to can craft a professional lifestyle that has true meaning. For more content like this, visit Cambridge Marketing College and the webinar series http://marketingcollege.com/events

  • Making Linkedin Work, with Naomi-Rose Everly

    10/06/2024 Duration: 41min

    Naomi-Rose Everly is an Expert LinkedIn Profile Writer and Strategy Coach, who has spent the last 12 years helping people position themselves as the ‘go to’ expert within their industry and structuring their business so prospects come to them pre-sold and ready to buy. She is the founder of TheProfile.Company and author of Magnetise Your Expertise on LinkedIn, What to Put on Your LinkedIn Profile and Grassroots to Green Shoots. Neil and Naomi-Rose discuss building your profile, consistency in thought leadership topics and how to work with a wider team to create sales opportunities from Linkedin. This episode of the Neil Wilkins Podcast is for you if you've yet to leverage full value from your Linkedin profile. For more episodes like this, subscribe to the Neil Wilkins Podcast https://podcasters.spotify.com/pod/show/neilwilkins http://www.theprofile.company/scorecard Answer 18 questions and discover where your business might be falling short, and how, with a little attention you can begin to make Link

  • Rule of Thirds in Content Marketing

    07/06/2024 Duration: 36min

    Webinar - Rule of Thirds - by Neil Wilkins at Cambridge Marketing College http://marketingcollege.com/events “Three. That’s the magic number. Yes, it is. It’s the magic number” De La Soul “In nature, things occur in threes. When was the last time you saw a four leaf clover? In photography and art we see countless examples of how division of a scene by thirds, provides a visual balance and comfort. And so it is in social networking, where balancing the 3 core content elements, provides a simple yet highly powerful flow of engagement.” PERSONAL - Add personality to your marketing: One third of everything you publish should be about getting to know you. You being yourself, your team, your company or your brand. The clue is in the word ‘social’. The more you can make it personal and about people, the more effective this third. It’s vital in both service and product driven organisations that the people behind the organisation are seen by the audience as real, authentic and true. POINT - Inform, educate and en

  • CPG Marketing Briefing, with Kathy Galloway

    05/06/2024 Duration: 45min

    Consumer Packaged Goods (CPG) expert, Kathy Galloway talks to Neil Wilkins about the correction that CPG and FMCG marketers are currently working through and the value that this correction can bring to all marketers. Kathy and Neil discuss, building customer relationships, the value of brand beyond simply product, the customers' decision making process and how emerging technologies, influencers and supply chains are impacting marketing strategy and tactics. Kathy If you are working in marketing in any sector, this briefing is important for you. Connect with Kathy https://www.theclaritywizard.com/ and through LinkedIn https://www.linkedin.com/in/kathygalloway/ Subscribe to the Neil Wilkins Podcast https://podcasters.spotify.com/pod/show/neilwilkins More content like this at Neil Wilkins Online http://neilwilkins.online

  • The Role of Holistic Health in Entrepreneurial Success, with Nisha Srivastava

    03/06/2024 Duration: 43min

    The Role of Holistic Health in Entrepreneurial Success, with Nisha Srivastava. Nisha Srivastava joins Neil Wilkins for a podcast episode to discuss the role of holistic health in entrepreneurial success. Nisha has 30 years experience working with A-list musicians and actors as well as a range of professional sports teams and has established best practice methods of gaining a deep self-understanding, that can drive success in business and every day life, no matter what life throws at us. Free resources and e-book to upgrade your mindset and wellbeing https://www.yoga-anatomy.com/contact Connect with Nisha on Linkedin https://www.linkedin.com/in/nishasrivastava/ Subscribe to the Neil Wilkins Podcast https://podcasters.spotify.com/pod/show/neilwilkins More content like this at Neil Wilkins Online http://neilwilkins.online

  • AI Executive Briefing, with Ben Bohman

    31/05/2024 Duration: 43min

    Neil Wilkins is joined by Tech Analyst and AI Specialist, Ben Bohman, for an AI Executive Briefing. Neil and Ben discuss the power of analysing internal data with external datasets, how to make CRM enhancements, steps to reducing fear in the C-suite and helping to build true ROI through efficiency improvements. Connect with Ben Bohman https://www.linkedin.com/in/benbohman/ Stratishield AI http://www.stratishield.ai/ More content like this at Neil Wilkins Online http://neilwilkins.online Subscribe to the Neil Wilkins Podcast https://podcasters.spotify.com/pod/show/neilwilkins

  • Linkedin Marketing Update 2024

    29/05/2024 Duration: 44min

    Leveraging LinkedIn's Latest Features for Maximum Impact in the webinar by Neil Wilkins for Cambridge Marketing College http://marketingcollege.com/events The State of LinkedIn Marketing in 2024 Over 1 billion members worldwide 55 million registered companies 93% of B2B marketers use LinkedIn for content marketing Buyers on LinkedIn have 2x the buying power of the average web audience LinkedIn's Newest Features for Marketers LinkedIn Creator Mode Collaborative Articles Verification badges Swipe-up links in LinkedIn Stories #Hiring and #OpenToWork profile frames Hashtags indexed in comments More content like this at Neil Wilkins Online http://neilwilkins.online *note that Linkedin has removed the option to toggle the Creator Mode on/off and now it's about publishing exceptional content to 'qualify' for content mode features if this setting wasn't already enabled in your account

  • Predicting the Future with AI, with Jordan Miller

    25/05/2024 Duration: 47min

    Jordan Miller is the Founder of the Satori Network. As the lead developer of Moontree, a crypto startup, Jordan has blended his blockchain expertise with his passion for AI in founding Satori - a pioneering Crypto AI endeavour designed to decentralise the power benefit and control of AI. Satori's primary objective is to predict the future of everything that humans find valuable to foresee. Its predictions are free and open for everyone. Everyone can participate by downloading the Satori Neuron software from the website. For more information visit Satori Network https://satorinet.io Subscribe to the Neil Wilkins Podcast for more AI interviews and content https://podcasters.spotify.com/pod/show/neilwilkins

  • Overcoming Marketing Challenges, with Marcus Schaller

    23/05/2024 Duration: 43min

    Overcoming Marketing Challenges, with Marcus Schaller For over 20 years, Marcus has worked as a marketing strategist, coach, and copywriter, helping entrepreneurs and B2B companies conquer their most frustrating marketing challenges. As a marketing coach, Marcus helps entrepreneurs and revenue teams conquer their most frustrating marketing challenges. In this conversation with Neil Wilkins, Marcus highlights key elements in overcoming marketing challenges, such as: Setting Priorities Making Clear Decisions Establishing Weakest Links Avoiding Pseudo Productivity Thinking and Self-Reflection Connect with Marcus https://marcusschaller.com/

  • AI and Search, with Tom Amitay

    22/05/2024 Duration: 37min

    AI and Search, with Tom Amitay Neil Wilkins and Tom Amitay discuss the impact of AI on search and what marketers can do to prepare for the future. The answers Tom give may not be what you are expecting. Tom Amitay is an expert in marketing automation, boasting over a decade of experience in generating growth for tech companies. As the CEO and co-founder of Entail AI, he has assisted companies such as Top10.com, Mayu Water, and Upstep in generating scalable and authentic marketing strategies through content, SEO, and automation. Connect with Tom http://entail.ai Subscribe to the Neil Wilkins Podcast https://podcasters.spotify.com/pod/show/neilwilkins

  • H2H Marketing, with Bryan Kramer

    20/05/2024 Duration: 41min

    Bryan Kramer joins Neil Wilkins on this episode of the Neil Wilkins Podcast to talk about human to human (H2H) marketing. Bryan describes the 3 pillars of effective human connection: Simplicity, Empathy, Imperfection and how marketers can use these pillars to become more relevant, engaged and successful in building professionally intimate relationships with customers. Called the “Zen Master to Digital Marketers” by Forbes, Bryan Kramer is a renowned business strategist, global keynote speaker, executive trainer and coach, two-time bestselling author and Forbes contributor. He is CEO of H2H Companies, an executive coaching company, and co-owner of PureMatter, a Silicon Valley marketing agency founded in 2001, which earned a spot as one of the “Fastest Growing Companies” by the Silicon Valley Business Journal. Connect with Bryan Kramer http://bryankramer.com Subscribe to the Neil Wilkins Podcast https://podcasters.spotify.com/pod/show/neilwilkins More content like this at Neil Wilkins Online http://neilwi

  • Mastering the Art of Failing, with Alex Love

    15/05/2024 Duration: 44min

    Mastering the Art of Failing, with Alex Love Alex Love joins Neil Wilkins on the podcast. Alex is a dynamic and multifaceted professional and the VP of Marketing and Communications at RIVA Solutions, Alex brings a wealth of expertise and a unique perspective to the table, honed through years of experience in both the private and public sectors. Alex is the host of the "Mastering the Art of Failing" podcast and embodies the spirit of a lifetime learner, holding an MBA and an unquenchable thirst for knowledge. Neil and Alex explore what failure means and how even the thought of it can be a motivator, and focus for a lifelong professional and personal journey. Connect with Alex https://www.linkedin.com/in/alexslove/ Mastering the Art of Failing podcast https://failingpod.com/ Subscribe to the Neil Wilkins Podcast for more episodes like this https://podcasters.spotify.com/pod/show/neilwilkins

  • Keeping the Human in AI Marketing, with Menekse Stewart

    13/05/2024 Duration: 41min

    Keeping the Human in AI Marketing, with Menekse Stewart Menekse Stewart is an award-winning AI & marketing specialist, and the creator of Marketing Magic, an AI-powered business growth tool, that helps thousands of small business owners in 30 countries, save 40+ hours a month. In this conversation, Neil and Menekse explore the 70% of marketing tasks that can be taken care of by AI, allowing marketers to focus on the 30% where they add most value. In a profound turn of mindset, marketers can choose to see AI as a collaborative tool, supporting their growth, rather than a competitive technology, coming to replace them. It’s time to scale and grow with the support of automation, rather than thinking it’s coming to take your job. Time to reinvent ourselves. For more details about Marketing Magic, visit Marketing Magic app https://marketingmagic.app/trial-sign-up Get a 7-day free trial for Marketing Magic & save 10 hours on your marketing in the next week. Subscribe to the Neil Wilkins Podcast for mor

  • Market Disruption

    13/05/2024 Duration: 44min

    Neil Wilkins shares the 4 Principles of Market Disruption and how important it is to constantly challenge your marketing, brand position, understanding of customer needs and stakeholder relationships. Neil believes that market disruption will become a necessity in the mindset of the modern marketer. More webinars like this at Cambridge Marketing College http://marketingcollege.com

  • Podcast Best Practice

    10/05/2024 Duration: 47min

    Podcasting is a digital medium in which audio or video content is streamed or downloaded for listening or viewing on personal devices, offering on-demand access to a variety of interests. "Think of podcasting as the new radio, but one where you control what plays, when it plays, and how often it plays." Jane Lee, Podcast Consultant As of 2024, there are over 2 million podcasts with over 48 million episodes available globally. 75% of UK adults are familiar with podcasting, with 25% listening weekly. Podcasts can increase brand recall by 80%, making them a powerful tool for marketers looking to deepen engagement with their audience. More content and webinars like this at Cambridge Marketing College http://marketingcollege.com/events

  • From the Brink of Suicide, with Ash Morton

    08/05/2024 Duration: 28min

    Neil Wilkins is joined on the podcast by Ash Morton, a man who has been profoundly affected by finding his dead brother, when he was just 15 years old. Through a life of drugs, loss and a near death experience, just moments from his own suicide, Ash describes how by enduring these challenges and embracing surrender, he has been able to carve out a new life, filled with hope, optimism and new found understanding of life’s journey. Key Moments: 15:20 Moments from suicide 22:30 Returning from a near death experience #NDE 26:16 The long term impact (The audio quality of this podcast episode is not great. But because of the importance of the subject matter, Neil and Ash, still wanted to offer it to you.)

  • Map of Marketing

    29/04/2024 Duration: 31min

    Neil Wilkins talks about the history and future of marketing, current trends and customer journey and how these elements integrate to give us a Map of Marketing which guides our choices, priorities and ultimately value, from our marketing communications. More content like this http://marketingcollege.com/events

  • The Power of Your Story, with Dan Grech

    26/04/2024 Duration: 53min

    The Power of Your Story, with Dan Grech, Founder and CEO of BizHack Academy. BizHack is all about helping businesses grow without losing their soul in the process. Dan’s journey has given him some great insights and stories on everything from AI in marketing to navigating the metaverse and making marketing more sustainable. Elevate your digital marketing skills with Dan's comprehensive courses. Transform your small business with strategies that drive real, sustainable growth. Schedule a call with Dan and help your business grow faster https://calendly.com/bizhack/meetdan15 Learn more about BizHack https://bizhack.com/marketing-masterclasses/ Subscribe to the Neil Wilkins Podcast https://podcasters.spotify.com/pod/show/neilwilkins More content like this at Neil Wilkins Online http://neilwilkins.online

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