Podcast Neil Wilkins

In this episode of a webinar I gave to a group of marketers, I explain how the term social marketing has been increasingly misunderstood at all levels. Social marketing is all about encouraging behaviour change (for social good) and not simply about using social networks for your marketing.  Have a listen and see what you can take from some well established methods of social marketing, whatever you are trying to communicate to your audience or customers.

In this episode I interview Dave Rotheroe, Founder of Viral by Design. Dave is a serial entrepreneur and grows his own and client businesses by formulaic marketing. Dave shares how creating a formula within a business for how to market to customers most effectively, and then replicating this success, is the best way to drive your business growth. If you are growing your business in 2020 this episode will be highly valuable to you.

We don't need evidence, other's opinions, facts or support making decisions, because doing the right thing is always the right thing. I'm learning and practicing how to make decisions from my heart rather than always through my mind and I'm finding this approach has a really positive impact on people and situations around me. I'd love to hear how you find it if you practice this technique, because doing the right thing, is always the right thing.

For success in business in 2020 it's vital we are leading by evidence and leading by example. In this podcast, a recording of a webinar I delivered to a group of marketers, I talk about the things you can do to create a balanced self development plan incorporating technical skills and appropriate behaviours. It's all about developing and practicing great daily habits. Let me know what you think.

Would you like to be interviewed by me on the Neil Wilkins Podcast ? Or perhaps you'd like us to record a 'fireside chat' style conversation about a particular topic that you feel would be of interest to the world. This is an open invitation to be part of my podcast, either before Christmas or in the schedule of interviews in a new program through 2020. Simply reply or DM me or email me at mail@neilwilkins.online  I am also offering a Linkedin LIVE Q&A on all things marketing planning for 2020. This will be live next week and I'll be sharing the day and time with you early next week. Again if you have any questions now or in advance that you'd like me to answer, or if you want to turn up and ask in the live session, keep those questions coming... 

A brilliant quote from Gary Vaynerchuk in a recent podcast made me think about how we can apply the building of self esteem in others by applying context, reality and capability, rather than over optimism to the point of delusion. In this short podcast, I reflect on how it is far better to help others become more self aware and motivated than it is setting false hope. Let me know what you think.

If you are starting your weekend feeling stressed because of a project which maybe isn't flowing or people working in it are not performing. I have a little technique which might put your mind into a better space and help you to focus on what's really important in your project. I call it the 8 Ss of Project Management. In this short podcast I will tell you about the 8 elements and I'd love to hear if this helps you.

In this podcast (apologies for the not-so-great sound quality), I share my Project Management 8Ss checklist. I hope this will ensure you catch everything you need to do as you execute an exceptional next project. Scenario - project context and need Stakeholders - direct and indirect stakeholders Strategy - priority and ultimate value Setting - critical path, key performance indicators Software - management and reporting Staff - skills balance, culture and communication Statements - meetings and reporting Solutions - analytics, handover and legacy

Apple Podcasts are here and you should start today, to embrace this exciting marketing channel. Earlier this year I predicted that audio (and podcasts specifically) would be a key marketing tool you should focus on. Did you listen?  If you did, then you'll already be seeing great ROI from this free marketing content channel. If you didn't, then today, with the launch of Mac OS Catalina, is the day to begin creating and distributing audio content in the form of podcasts.

We are all providing a digital customer experience if we are marketing a product, service or brand. This happens whether we are thinking about it or not. The most effective marketers and the businesses that have long term customer relationships with highest value to both customer and the business, are those who are driving digital experience. In other words, they are considering the channels, content, tone of voice and authenticity of everything they communicate.  I would like to share with you an output from a fascinating discussion I had with a number of marketers studying for their professional qualifications.  Thanks to Cheryl Waring, Beth Pollard and Karen Vicker-Craddock for their ideas and inputs to this podcast.

I will be taking Life Map by Neya to the Taster Day in association with Bristol Spiritual Collective, in Bristol on Saturday 16th November. This is your first opportunity to experience Life Map by Neya and learn how it can help you to craft the life you desire. The Taster Day will also feature Sonya's Energy Routines as well as tai chi, meditation, sound baths and more. Visit the event Facebook page for full details and to book your tickets.

If you are at a crossroads, here's what you can do about it. Sonya and I discuss how we have observed that many people on, or considering, the Back to Your Roots (introducing Life Map by Neya) online course, are at a career, relationship or life crossroads. Crossroads are both exciting and daunting in equal measure. They can provide both opportunities and challenges. We believe the best way forward is to understand the context and life decisions and influences that brought you to the crossroads. Visit https://mindfulneya.net/life-map-by-neya/ to learn more.

In this episode I give you a 'fly on the wall' glimpse of what went on behind the scenes today in our workshop with EVF. The sound quality is not great but I hope you will get a feel for some of the exciting developments in how we are creating the Mindful Business Model and now positioning Purpose at the heart of the organisation framework for successful businesses of the future. We have moved Product up a level to its own position in the new marketing mix and have ensured that value creation is front of mind for marketers in their role both strategically and tactically. Let me know what you think at https://neilwilkins.online/2019/09/25/mindful-collective-update/

Creating or developing a mindful business is so hard to do. We all want to be part of an ethical and sustainable business that's working towards a higher purpose, but only a few of us are willing to put in the hard yards to make it happen. Why is this? I talked to a multi-national company today who by their own admittance are completely product-focused. The consequence of this is that they speak a completely different language to that required to even begin the mindful business journey. But there could be a way to crack this tough challenge. Listen to my podcast and see if you agree.

I was asked to share my thoughts on how to identify, prioritise and begin to understand what processes a business might focus on improving. The conversation then evolved into how AImight add value to process improvement rather than become a threat to staff. I shared my view that I see AI as an opportunity to rid ourselves of the mundane to free up time to add value as intuitive and mindful humans.

If you are doing anything online you need to understand what's working and what's not as you build your digital profile through 2020. In this webinar I split out the three levels of digital analytics and give you some example tools you can use to ensure you listen and watch what's most important to achieve your goals. It's all about the Return on Investment of your time, budget and energy, and digital analytics has a great place in your marketing armoury as you become more and more efficient online.

The beautiful thing about the simple fact that everything is within you, is that this gives you choice. You have ultimate choice about how you react and experience everything you encounter in your life. The moment you realise and begin to work with this understanding you can take control over external situations, people and scenarios and choose how little or how much you will internalise them. In this short podcast, I want to remind you of this simple yet profound component of mindful living.

This is a really important episode for me because I share how I define mindful living. It's not about empty, positive-thinking, motivational hype. Mindful living is a strategic and practical mindset that allows you to take focused steps in your life journey. This is why Sonya and I are creating Life Map by Neya. Join us in the first online course that introduces you to Life Map by Neya and take the first steps to becoming the best version of you. Visit www.mindfulneya.com for more details and to sign-up 

Journaling is a technique you can use for work and in living a mindful life. It's a fascinating, immersive and very personal experience. In this episode of the Neil Wilkins Podcast you will learn that there is no right or wrong way to journal. It is a matter of flowing and enjoying the experience of reflection, mindfulness and capturing both practical and emotional things you encounter in your life. For more details, visit www.neilwilkins.online

As I start the planning for the release of the first Neya Mindful Living online workshop, I thought I’d share how to plan a marketing launch. Using simply a flip chart and sticky notes, I guide you through the example of how to create a launch marketing plan within an hour, capturing everything you need […] The post How to Plan a Marketing Launch appeared first on Neil Wilkins.