Podcast Neil Wilkins

Delivering Value Through CPD: Continuous growth leads to continuous value. Align CPD with organisational goals. Share your learnings with the team. A webinar featuring top tips for CPD by Neil Wilkins, part of the Cambridge Marketing College fortnightly personal and professional development series http://marketingcollege.com/events

The biggest question that marketers are asking right now is will Generative AI kill UX, or customer experience? As AI creates our content, automates our processes and starts making marketing decisions on our behalf, are we getting further away from the customer and ruining the relationship? Unifire.ai Founder, Max Gutsche, thinks not.In this fascinating conversation on the Neil Wilkins Podcast, we hear about how Generative AI is opening up incredible opportunities for listening to customers, creating on-brand content at scale and for potentially deepening customer intimacy, at the same time as saving resources in our businesses. Try out http://unifier.ai for yourself and connect with Max Gutsche at https://www.linkedin.com/in/maximiliangu/ For more episodes like this, subscribe to the Neil Wilkins Podcast at https://podcasters.spotify.com/pod/show/neilwilkins For more content like this, visit Neil Wilkins Online at http://neilwilkins.online

Neil Wilkins in conversation with Growth Mindset Coach and NLP Practitioner, Kyle Gillette about reframing bad habits, working on mindset and a host of leadership focused tools and approaches. Kyle's book Right Now Leadership https://blueshirtcoaching.com/book covers key takeaways that can be immediately applied in various leadership scenarios, as well as real-world anecdotes and examples that illustrate the concepts in the evolving landscape of leadership in today's dynamic world and the skills required to thrive. Connect with Kyle at http://blueshirtcoaching.com More content like this with Neil at http://neilwilkins.online

Neil Wilkins talks to scalar energy researcher Tom Paladino about his ground-breaking work based on Tesla science. Tom demonstrates how he believes that light healing is the future, not only for humans but for animals, plants and the planet. Through his unique scalar light instruments, Tom's groundbreaking treatment process offers a guaranteed, fast, harmless, and painless approach to healing. By harnessing the scalar energy reverse-phase angle harmonic, these instruments effectively disassemble over 400,000 pathogens, including bacteria, viruses, fungi, and protozoa, offering potential cures or preventive measures for a vast array of diseases. By eliminating the causative agents of pathogenic infections, symptoms associated with these illnesses decrease or disappear altogether. To experience the transformative power of scalar energy treatment, individuals can avail themselves of 15 days of FREE scalar light sessions by visiting the home page at http://scalarlight.com Discover the extraordinary potential

Find a niche, be driven by your passion, charge more and above all, give breath-taking levels of value. These and many more tips are shared by Neil Wilkins' guest Nicky Billou. Nicky is an international best selling author and thought leadership guru, who leads eCircle Academy http://Www.eCircleAcademy.com/appointment He is the host of the #1 podcast in the world on Thought Leadership, The Thought Leader Revolution http://TheThoughtLeaderRevolution.com and he has interviewed over 300 of the world’s top Thought Leaders. For more conversations and content like this, visit Neil Wilkins Online http://neilwilkins.online

Webinar by Neil Wilkins at Cambridge Marketing College - Digital Techniques for Customer Acquisition, Conversion, and Retention "Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value." – Philip Kotler" Customers won't come just because you build it. You have to make the connection." - Jay Baer Top Tips for Effective Digital Marketing "Digital marketing is ever-evolving. Stay informed, stay adaptable, and most importantly, stay customer-centric." Stay Informed: Digital marketing is dynamic. Ensure you are up-to-date with the latest trends, tools, and algorithms. Listen to Your Audience: Feedback, both positive and negative, is invaluable. Regularly solicit it and act upon it. Be Consistent: Whether it’s content posting, responding to customers, or launching ad campaigns, consistency is key to building trust and brand recognition. For more content like this, visit http://marketingcollege.com

Kevin Palmieri is the CFO, Founder & Co-Host of Next Level University, a Global Top 100 Self-Improvement podcast with more than 1,450 episodes reaching over 850,000 people in more than 150 countries.He believes in a heart driven, approach to holistic self-improvement and teaches others how to get to the next level of their lives.In this conversation on The Neil Wilkins Podcast, Neil and Kevin dive deeply into the concept of Consistency and how it can help us to form great habits and successful behaviours in every aspect of our lives, professionally and personally.Find purpose, consistency, confidence and inner wellbeing with Kevin Palmieri https://www.nextleveluniverse.com/next-level-5-to-thrive-registration/For more content like this, visit Neil Wilkins Online http://neilwilkins.online

Victoria Pelletier joins Neil Wilkins to discuss Women in Leadership. As Neil and Victoria explore her career and journey, they uncover valuable insights and wisdom that can inform the plans and strategies for women aiming for leadership roles in business. Victoria is an award winning executive leader, #1 best selling author, in demand professional public speaker, corporate executive, board director, entrepreneur and described as "Unstoppable and Dynamic: Born to lead and not to be led." To connect with Victoria, visit her website at https://victoria-pelletier.com/ To subscribe to the Neil Wilkins Podcast and for more content like this, visit http://neilwilkins.online

As artificial intelligence (AI) continues to evolve, so does the importance of data literacy in understanding and making decisions about the insights generated by AI. With generative AI, the technology can create new, never-before-seen data that can be difficult to interpret without a strong foundation in data literacy. On this episode of the Neil Wilkins Podcast, Kevin Harman discusses the importance of data literacy in navigating generative AI, providing examples of how data literacy can be applied to make better decisions in various industries. He discusses the fundamentals of data literacy and examines how data literacy can be applied to help manage the risks associated with AI and ensure ethical decision making.Kevin brings his wealth of knowledge on topics of data literacy, data-informed decision-making, and essential skills for today’s professionals.Kevin is currently the Chief Learning Officer at Qlik, a data and analytics company. He is also the chair of the advisory board for The Data Literacy Proje

Turn your marketing into rockstar content by watching this interview with Michael Baker on the Neil Wilkins Podcast. Prior to launching Perception Content Media, Michael was also known for being the lead singer and songwriter for Fall of Envy, a melodic, hard rock band which has been streamed over 20 million times worldwide, and is a solo artist at THR3E 6IX FOUR as well. Being born into a family that toured the country as a Christian singing group and spending the first 6 years of his life on a tour bus, you could say that he was destined to be creative. Michael has been featured in movies and television, and has performed with acts such as Guns N Roses, Papa Roach, 30 Seconds To Mars and James Brown. In this conversation they explore how to build online reputation through authenticity, humility and being humble, but importantly through actively listening to customers. Connect with Michael at https://perceptioncontentmedia.com/contact-marketing-firm/ For more content like this visit Neil Wilkins Online at h

Colin Kingsmill is on a mission to help people rediscover their humanity, live in integrity, and become fearless and free.In this episode of the Neil Wilkins Podcast, Neil explores with Colin, the topics of fear, ties to the past, living in the present and ways we can all live our best lives. Colin is the Co-Founder of Whole Human Coaching and invites everyone to continue the conversation by connecting with him at Colin Kingsmill https://colinkingsmill.com/ For more content like this, visit Neil Wilkins Online http://neilwilkins.online

In this episode of the Neil Wilkins Podcast we are joined by Facebook Ad Policy Specialist, Trevor Goodchild. Trevor W. Goodchild has worked at Facebook, then later Meta for years and is a Facebook ad policy specialist. He helped launch the Xbox 360 for Microsoft, worked at Apple and his most recent project at Facebook was announced by Mark Zuckerberg. Goodchild specialises in Facebook bans, and has worked with the engineers who created the automations that shut down Facebook ad accounts. He's worked with SMBs to billionaires and celebrities including ad agencies of Tony Robbins, Harv Eker, Dean Graziosi, and more. Called the "horse whisperer" of Facebook ad policy, Trevor shares a host of Insider Tips for mastering Facebook Advertising. You can book a free discovery call with Trevor at https://calendly.com/trevorwgoodchild/facebookexpert and more free information is available on his blog at https://jetskishaman.com For more content like this visit Neil Wilkins Online at http://neilwilkins.onlin

10 tips to foster a better work life balance based on the insights from the webinar: Create a Priority List: Begin each day with a to-do list, categorising tasks based on urgency to streamline your work process and reduce feelings of being overwhelmed. Set Clear Work Boundaries: Establish definite start and end times for your workday to prevent burnout and maintain a clear distinction between professional and personal life. Embrace Regular Breaks: Implement techniques such as the Pomodoro Technique (25 minutes of focused work followed by a 5-minute break) to enhance productivity and reduce mental fatigue. Dedicate a Workspace: If working from home, set aside a specific area solely for work to help mentally differentiate "work mode" from "home mode." Unplug Regularly: Designate specific times in the evening where you disconnect from work-related communications to nurture your personal space and maintain mental peace. Focus on Physical Health: Incorporate short exercises or stretching r

The Seven Essential Stories, with Kurian Tharakan “What is the number one reason people, companies, and their products fail? It's the opposite of the reason people, companies,  and their products succeed. And it's the core of your brand. If people don't buy into this, they won't buy anything else.” Neil Wilkins talks to Kurian Tharakan about culture, religion, core values and belief systems, the hero of your story being your customer, and how to craft stories that are so compelling, your products and services are merely the tools for enabling the successful journey together.  The Seven Essential Stories Charismatic Leaders Tell: Creation and Origin - how did you begin Identities Beliefs and Values - what drives you and never violate Big Idea - your central guiding concept around which everything rotates Enemy We Face - elements or challenges to solve, for which you are for or against The Mighty Wins - the macro trends upon which you ride Journey We Must Undertake - the next steps yo

Why Podcasting? Starting with Equipment Setting Up a Studio Selecting Interviewees Scripting Recording Platforms Editing Your Podcast Publishing & Distribution Promotion Building an Engaged Audience Benefits of Sponsorship Monetising Your Podcast Measuring Success "Your voice has the power to shape a brand." For more content like this, visit http://marketingcollege.com

Founder and CEO of GreenPal, a multi-million dollar business with over 300,000 customers, Bryan has leveraged the power of SEO and organic growth strategies to create a highly competitive and sustainable business that has the potential to significantly scale further. In this episode of the Neil Wilkins Podcast, Bryan and Neil discuss how to grow a successful business through passion, organic content and truly listening to customer feedback, not on an infrequent basis, but literally every day. “Don’t get mad about the results you didn’t get, from the work you didn’t do”, says Bryan. Bryan advocates we should “Use social media as an Activation Channel, rather than for customer acquisition” and this philosophy is a testament to the building of his online community and the engagement with all stakeholders, that fuels his business growth. On the topic of using social media in an organic growth strategy, Bryan is clear that we all need to help our customers to feel we have a “live thriving business that I want to d

Crafting Post-Purchase Experiences, with Tobi Chapman Founder of Everboost, Tobi Chapman, joins Neil Wilkins to talk customer retention and the importance of crafting post-purchase experiences. Neil and Tobi discuss how you approach the challenge of keeping content fresh and engaging, especially when sending out frequent email or SMS campaigns to customers. They share how you can achieve genuine personalisation in marketing campaigns and where AI fits in an integrated tech stack with data collection and analysis at the core. Tobi shares his recommended tools and platforms for brands looking to improve their retention and the role that storytelling plays in retention marketing for DTC brands, especially in the skincare and supplement sectors, in which he specialises. Tobi also shares his top three pieces of customer retention advice: Focus on the post-purchase experience to reassure the customer of their decision Use your data collection in implementing your strategy Reach out and listen to customers

Neil Wilkins talks to Cambridge Marketing College's students and studying apprentices about the vast range of extra curricular resources, events and connection opportunities. Whilst focused on the College learning experience, there is value for everyone in this podcast episode as Neil explores the benefits of personal connection, being proactive and engagement with professional communities. For more content like this, visit Neil Wilkins Online.

“Growing urbanisation, increasing digitisation and accelerating technological innovation within the sector, mean Out-of-Home communicates faster, more effectively, with greater flexibility, and increasingly benefits from a more reliable accountability.” JCDecaux Join Neil Wilkins for this introduction to outdoor advertising and learn how it might fit within your customer journey to open up new possibilities for attention, engagement and potentially conversion.

Tips and Tools for Healthy Living Finding Balance in a Demanding World What is a healthy balance? Why is it crucial? The Benefits of Balance are seen in The Wheel of Life (a popular coaching tool), a visual representation of balance across various life areas, by Zimmerman & Puchalski. The Impact of Imbalance brings increased stress levels, burnout, reduced creativity & productivity and physical and emotional toll Pillar 1 - Healthy Emotions Understanding emotional health through mindfulness, journaling, and emotional check-ins. "Emotions can get in the way or get you on the way." Mavis Mazhura Try Plutchik's Wheel of Emotions, a visual representation of primary, secondary, and tertiary emotions. Try apps like Headspace, Calm, and Insight Timer and deep breathing exercises and grounding techniques, with an emphasis on short, daily practices. The STOP Method (Stop, Take a Breath, Observe, Proceed) helps in pausing and reframing responses. Pillar 2 - Balanced Thinking Challenge overwor