Grow Your Non-profit: Marketing And Technology

[av_social_share title='Share this entry' style='' buttons='' custom_class='' admin_preview_bg='']   Episode Summary In order for your organization to improve its online fundraising chances, it must understand how to align its Mission, Marketing, and People. Marketing campaigns are all about the who, what, and where. Who are you reaching, what are their interests, and where are they located? Becoming very well-versed in the answers to these questions as it relates to your campaign will ultimately result in greater key performance indicator results. Knowing this information also helps you to stay true to who you are and to be more productive, as well as “Mission-Driven”. A chapter in our book, “Brick by Brick”, shines the light on the paramount importance of having a definite mission and how it gives your organization an identity and a purpose that resonates with the people who you want to ask support from. This idea is discussed in detail by analyzing how Abraham Lincoln was able to garner such immense suppor