Chatter With Steve

Knowing how to define your ideal customer in very specific detail is paramount to a retail business. The customer persona is useful to marketing, product selection, design of your store, employee selection, and everything to do with your business. After listening to this episode you'll have a better understanding of how to identify the key elements of this process.  Chris Fox from Fox Strategy Marketing co-hosts the show to debate this question. Starting or growing your family owned retail business is hard. The  Better Business Podcast makes it a little easier by offering real advice  from real business owners that will help you grow. Here's how to find me: Website Instagram: TikTok: Facebook:

Vice President of Purina Animal Nutrition, Brian Gier, discusses what he see's as the future of the retailer in rural communities. Though Purina is on the manufacturing side, Brian see's the trends for successful retail stores in the feed industry and what their habits are and how there stores operate.  Here's how to find me: Instagram: TikTok: Facebook: Website

How could a loss leader product help my retail store? Large box retailers are infamous for carrying products at unbelievable costs, but why do they do it? They know the power that loss leaders have on driving sales! Chris Fox from Fox Strategy Marketing co-hosts the show to debate this question. Starting or growing your family owned retail business is hard. The  Better Business Podcast makes it a little easier by offering real advice  from real business owners that will help you grow. Here's how to find me: Website Instagram: TikTok: Facebook:

Peter Cohen a babson college professor explains the research he has learned from his years looking at successful businesses. His book, Goliath fights back is full of case studied about companies decisions over the years and how the effect their success years later. Peter's Book  Here's how to find me: Instagram: TikTok: Facebook: Website

No one should ever admit the customer isn’t the most important. But some might question- is the customer always right? When should you listen to your customer if not always? Here's how to find me: Website Instagram: TikTok: Facebook:

The flashy thing to talk about in business articles is ecommerce, tech, and the latest and greatest startup. But the tride and true retailers who make up a large majority of the commerce conducted in the United States don't fit that description. Classic retail businesses are still alive and well- and new ones are still opeing everyday. Ron Thurston talks about this amongst other things in his trip across the US, and on this podcast.  Ron's LinkedIn Retail Pride Book Here's how to find me: Instagram: TikTok: Facebook: Website

If you can't justify keeping a full time IT person or a web developer around- but you want to have a decent website for your retail store todays episdoe is for you. We discuss a few practical tips on designing a website to GET SALES.  Chris Fox from Fox Strategy Marketing co-hosts the show to debate this question. Starting or growing your family owned retail business is hard. The  Better Business Podcast makes it a little easier by offering real advice  from real business owners that will help you grow. Here's how to find me: Website Instagram: TikTok: Facebook:

What's the difference between a customer who's buying and one who's shopping? The difference is PARAMOUNT to the success of a retailer or any person selling a product. If you haven't identified the difference and struggled with implementing changes to your retail store in the past that customers appreciated, this might be the breakthrough that you need!  Chris Fox from Fox Strategy Marketing co-hosts the show to debate this question. Starting or growing your family owned retail business is hard. The  Better Business Podcast makes it a little easier by offering real advice  from real business owners that will help you grow. Here's how to find me: Website Instagram: TikTok: Facebook:

Did you know about the Instagram update that allows a page to hide the amount of likes a post has? Can this change negatively or positively change the way people interact with the page's posts?  Chris Fox from Fox Strategy Marketing co-hosts the show to debate this question. Starting or growing your family owned retail business is hard. The Better Business Podcast makes it a little easier by offering real advice from real business owners that will help you grow. Here's how to find me: Website Instagram: TikTok: Facebook:

The best advice for retailers is the main theme of topdays topic. A wide range of advice from where retail is going, HR, marketing, and much more! Our clips today include clips from Bob Phibbs, Erin Mies, Mike Michalowitz, Jesse Cole, and Ramon Ray.  Here's how to find me: Instagram: TikTok: Facebook: Website

There are over 158,000 boutiques in the U.S. they are representative of many different retail businesses. In this episode we cover three ways for them to stand out from the large field of competition. These ways to stand out not only apply to boutiques, but to every retail business. Chris Fox from Fox Strategy Marketing co-hosts the show to debate this question. Starting or growing your family owned retail business is hard. The Better Business Podcast makes it a little easier by offering real advice from real business owners that will help you grow. Here's how to find me: Website Instagram: TikTok: Facebook:

Would you appreciate a look into what some of the biggest companies in the world are working toward to change customers retail experience? Your guest today, Anne Mezzenga, did just that for Target. We talk about the self checkout craze, self serve lockers, and inventory management.  Here's how to find me: Instagram: TikTok: Facebook: Website

Chris Fox from Fox Strategy Marketing co-hosts the show to debate this question. Starting or growing your family owned retail business is hard. The Better Business Podcast makes it a little easier by offering real advice from real business owners that will help you grow. Here's how to find me: Website Instagram: TikTok: Facebook:

Do you think retail will lose market share over the next several years? It will if they don't start behaving differently! Bob Phibbs the Retail Doctor is a retail champion who has been advising some of the largest retail chains since 1994. In this episode we discuss how to have a different retail experience than all the other large chains around you and how to set yourself apart from the world of E-Commerce. Here's how to find me: Instagram: TikTok: Facebook: Website

Have you ever received hateful comments on your social media and thought to yourself, "this marketing is only pushing people away from my business, this is stupid". I certainly have. Today's episode talks about why polarizing content can actually have a positive impact on your business. Chris Fox from Fox Strategy Marketing co-hosts the show to debate this question. Starting or growing your family owned retail business is hard. The Better Business Podcast makes it a little easier by offering real advice from real business owners that will help you grow. Here's how to find me: Website Instagram: TikTok: Facebook:

Do you think retail will lose market share over the next several years? It will if they don't start behaving differently! Bob Phibbs the Retail Doctor is a retail champion who has been advising some of the largest retail chains since 1994. In this episode we discuss how to have a different retail experience than all the other large chains around you and how to set yourself apart from the world of E-Commerce.  Here's how to find me: Instagram: TikTok: Facebook: Website

Did you find yourself in a business wondering when (or if) you'll ever be asked to take the business over or buy it? This seems to happen to a lot of second generation entrepenuers that can't bring themselves to ask their parents about purchasing the business. Your guest today, Ricci Victorio, has coached hundreds of business owners through successful transitions. She gives advice in talking, personalities, and even some creative financial ways around this huge challenge for family business owners.  Here's how to find me: Instagram: TikTok: Facebook: Website

There are many ways to get your business in front of new eyeballs- written pitches, pictures, audio (like a podcast), or video. But do statistics show that video is the king choice amoing all these options? Chris certainly thinks it is. We give some reasons why and how you can use video in your family owned, retail business to advertise.  Chris Fox from Fox Strategy Marketing co-hosts the show to debate this question. Starting or growing your family owned retail business is hard. The Better Business Podcast makes it a little easier by offering real advice from real business owners that will help you grow. Here's how to find me: Website Instagram: TikTok: Facebook:

As a retailer, we must marketing entirely different than the "Digital Marketers" that seem to be so popular in todays society. Banner ads, google pay per click, Tik tok, and a host of other platforms are all known for major ecommerce sales. But do they work for retailers? Obviously some retailers have the ability to sell online or do click and collect platforms, but for the majority of retailers- we must market entirely different than ecommerce brands.  Chris Fox from Fox Strategy Marketing co-hosts the show to debate this question. Starting or growing your family owned retail business is hard. The Better Business Podcast makes it a little easier by offering real advice from real business owners that will help you grow. Here's how to find me: Website Instagram: TikTok: Facebook:

Can a retail store owner's health affect their ability to do business? Certainly! Have you ever considered the important role your health takes in your life as a business owner? This episode is not some “work less and have better work life balance” mantra bologna. This is a plea to have more work life COUNTER balance with Chris Michael Harris.  Here's how to find me: Instagram: TikTok: Facebook: Website