Edtech By Marketscale

Whether within or without the industry, most can agree on the importance of education and giving children all of the tools they need to be successful, especially as the world and workforce around us changes so drastically and consistently. Financing those tools is a completely different matter altogether. The number of special needs and learning disabled students is steadily increasing, and one in five children entering the schooling system don't speak English as their first language. These pains require funds to solve properly, and it doesn't help that many Americans are unaware of where their tax dollars are spent. Our guest today explains that though many constituents are under the impression that when taxes increase so do the funds to the schools, that's just not the case. On today's EdTech Podcast, we sat down with Katie Bowman, CPA, the Associate Superintendent for Finance and Auxiliary Services for Birdville ISD in Texas. Bowman covers a variety of departments, including purchases, facilities, co

Continuous improvement is the crux of our schooling system, not only for students but for educators, too. What the industry has seen, both through shifts in culture and technology, is that personalized, one-on-one learning is how Generation Z and future students will adapt to the modern workforce. Each teacher, district and state approaches personalized learning differently in their schools, a great scenario for innovation but a nightmare for standardization.

What do you do when technology in your school district is outdated, inaccessible to all students and only in their hands a few times a month? In this digital age, it's unacceptable. This was the exact problem Rachelle Butz, Executive Director of Digital Learning for Monroe District Schools in Washington, faced. On today's podcast, she discusses the process of integrating brand new technology across a school district of 7,000 students, and how EdTech companies like Boxlight guided them to success.

Putting the students first can seem like an obvious idea when it comes to education, but sometimes it can get lost in the noise created by new and exciting technology. Today's podcast serves as a reminder that tech should serve the needs of the students, and not the other way around.

On today’s MarketScale EdTech Podcast Show, we talk to Monica Burns and MarketScale's own Emily Rector about the use of AR in the classroom and the use of EdTech—including AR—in company training. AR is more than just PokemonGo! It’s the future of education and post-educational training, and it's motivating venture capitalists to put their money into endeavors that branch out of just the classroom.

Today, our country is in the midst of an education crisis with teachers quitting their jobs at the fastest rate since the government started collecting this data in 2001. From low pay, political climate, helicopter parents, macroeconomics, and more, teacher retention rates are at their lowest.

As technology has evolved, have our thoughts on the qualifications and training necessary to enter the workforce changed along with it? Today's podcast takes a look at the potential legacies of two methods of education that have an eye towards the future when it comes to preparing their students.

No two people learn the exact same way. The more technology that moves into the classroom, the more avenues that become available for teachers to help impart knowledge to their students. Today's episode of the MarketScale EdTech podcast takes a look at two unorthodox ways that teachers can use tech to help their students retain information.

2019 is going to be a big year for EdTech, mostly because of the shift in generational teaching. Gen Z's flexible learning style is leading to new methodologies, new technology and new initiatives for what works in today's modern classroom. These methods of transmitting knowledge are changing and going more and more online, in both corporate education, higher education, and personal education.

Today's MarketScale EdTech podcast show takes the tech fight to the classroom, analyzing three different perspectives on how and why technology is taking the lead in more engaging, adaptive education. Whether it's with immersive technology like VR, the replacement of textbooks with digital nonfiction, or the modern teacher's methodology in the classroom, it's clear that the industry is in a time of transition. Give this podcast a listen for a look at which tried and true traditions of the classroom are making way for their more engaging digital counterparts.

The nature of school security has seen whiplash in the last few years. Devastating weather events, school shootings, decaying infrastructure; they're all accounting for an overhaul in how to properly secure a school. But better security doesn't come easy. 90 percent of school district funds are allocated to salaries and benefits, which leaves a whopping 10 percent for everything else, including security personnel, technology and infrastructure remodeling.

In this Glass is in Session podcast, Trey Harris, Education Market Manager at Clarus, discusses education sales at the university level. For the better part of the first decade of his career, Harris worked in architectural photography, led national marketing for the planning and landscape architecture division of a national A/E firm, and honed his skills as a professional communicator. Now at Clarus, having joined last year to lead education sales, he has visited 92 universities in nine months. There, he's seen a trend across the board: classrooms aren't equipped for Generation Z. "The in-house designers at the university, when they're looking at what they want their classrooms to be, how do they filter all this new generation's needs," Harris said. Higher education is such an enticing market not only because older adults are returning to college, but because of the size of Generation Z; the majority are just now entering college, but soon will be making up 40 percent of all consumers. He notes that Gen Z is

What if subject matter changes faster than you can finish teaching the established knowledge? That is the current challenge for several fields of study, perhaps none more so than marketing. On today's podcast we were joined by Ryan Langan, Ph.D., Assistant Professor of Management at the University of San Francisco. Dr. Langan discussed the ways in which rapidly changing technology impacts the importance of maintaining a grasp of the fundamentals of marketing, the natural collaboration that should exist between traditional marketing and digital marketing, the challenges that the new digital landscape presents when attempting to create targeted marketing, and the importance of properly determining the actual customer for a given campaign. "Even as fast as digital marketing is evolving, if they understand, kind of, the boundary conditions, and the theories, and again the frameworks that guide some of these principles and practices, that allows them to make informed decisions even as the technology evolves

Being digitally literate is quite possibly one of the most valuable skills a young child can have in the 21st Century. However, when most people say "digital literacy," they are mostly referring to the software side of computers, and not the hardware. Piper, an organization set on getting children to work with computers, is working to change that notion and get children more focused on computer hardware as well as software, another holistic push to get students excited about STEM fields. Joining us on today's EdTech Podcast is Joel Sadler, CEO of Piper. "Anyone Can Make Anything," Sadler said, and this mentality is what's motivated him to put hardware in the hands of students. Sadler discusses the importance of learning computer hardware in regards to digital literacy, computer coding as language, and how teachers and schools are implementing more mandatory and comprehensive courses about computers. For the latest news, videos, and podcasts in the Education Technology Industry, be sure to subscribe to our in

Welcome to the Education Technology podcast, by MarketScale, where we dive into the technology that is revolutionizing the education industry. Tune in for interviews with educators, startups, and thought leaders provide compelling insights into the future of EdTech.

Today, "project-based learning" can be found in the vernacular of most any educator, but it wasn't that long ago when the phrase - much less the style of teaching - was unknown, maybe even radical. In this episode of MarketScale's Ed Tech podcast, Josh Reppun, education thought leader and founder of @MLTSHawaii, encourages educators and administrators to be bold, brave and take risks in the way they teach and conduct their schools and classrooms. "We're at a moment here," Reppun said. "The moment is whether the traditional way of teaching will continue or whether it will be moved aside appropriately to make way for a new way of teaching and learning that best meets the needs of kids in this 21st century." He dives into one of the first videos he produced on classroom culture, European History at La Pietra, which documents his philosophy on education and the cultural shift that's moving teachers from "sage on the stage" to "guides on the side." For the latest news, videos, and podcasts in the Education Techno

"Good communicators don't just listen and pay attention, they respond as well," said University of Texas professor John Daly. The lauded interpersonal communications professor joined us on the EdTech Podcast today to discuss how you can improve your interpersonal effectiveness and communication on a business level. The tips extend beyond just finding common ground in communication; when you can effectively state your position, the goal doesn't have to be total agreement. "People want you to understand them more than they want you to agree with them," Daly said. Understanding that principle can help you navigate choppy disagreements and have all parties come out (mostly) unscathed. For the latest news, videos, and podcasts in the Education Technology Industry, be sure to subscribe to our industry publication. Follow us on social media for the latest updates in B2B! Twitter – @EdTechMKSL Facebook – facebook.com/marketscale LinkedIn – linkedin.com/company/marketscale

Lisa Thomas, an instructor of business communications at BYU’s Marriott School of Business, said there are four "A's" to remember for great email communication. In this episode of the EdTech podcast, we discussed tips for better business communication that we can all use. Thomas said the first A in this acronym is get people's attention. Then give them an agenda. Layout your argument. And finally, give them a call to action. "Time is money in the business world so getting in to say what you're going to say clearly and setting up the next point of action is important," Thomas said. For the latest news, videos, and podcasts in the Education Technology Industry, be sure to subscribe to our industry publication. Follow us on social media for the latest updates in B2B! Twitter – @EdTechMKSL Facebook – facebook.com/marketscale LinkedIn – linkedin.com/company/marketscale

Gabrielle McCormick, founder of Scholarship Informer, knows all the detailed online submission requirements for a $30,000 scholarship up for grabs, but she also knows how to use visualization to manifest a positive attitude and growth mindset for winning. Soft skills coupled with technology is the topic of today’s episode of the EdTech Podcast, where we discuss how powerful a focused vision can be for a student, and how technology can empower that vision. “Being a student athlete, I used the power of visualization,” Gabrielle says. “I used to visualize having a successful game or how I would feel if I got a scholarship. I’d literally close my eyes and see myself pulling up to the mailbox. My mom reaching in and handing me a scholarship letter that I would open and tell her that I won. Then it actually happened. The more I did that, I got myself into the mindset of a winner.”

Today's EdTech is shaping a new generation of students who’ll be well-suited and prepared for what our guest, education thought leader and founder of @MLTSinHawaii Josh Reppun, calls the imagination economy. “This is an inflection point,” Reppun says. “We’re at a moment where we can’t have teachers be a sage on the stage. We have to get kids ready for the imagination economy, or what Tom Friedman calls the creative economy. EdTech has to play a role in that.” On today’s episode of the EdTech Podcast, we spoke on Josh's twists and turns through the industry, how it reflects the evolution of education technology beyond mere devices, and the impact a more creative economy will have on students.