Bridge The Atlantic

In this episode we talk about the importance of taking a break from social media and doing a digital detox, as a musician. A few of the topics we discuss include:The pros and cons of social mediaExamples of reasons you might take a break from social mediaHow to keep social media manageableAvoiding outrage cultureSponsors:Social SurgeElectric Kiwi  See acast.com/privacy for privacy and opt-out information.

In this episode, we ask the question - what matters more in today's music industry: quality or quantity? A few of the things we discuss include:The strategy of releasing singles rather than albums (especially when it comes to the Spotify algorithms)Whether focusing on quantity means that the quality suffersThe benefits of releasing cover songsSponsors:Social SurgeElectric Kiwi  See acast.com/privacy for privacy and opt-out information.

In recent years, live streaming has grown in popularity as it allows artists to perform and connect with a worldwide audience. And with the current pandemic enforcing social distancing and quarantines all over the world, it's one of the few ways artists can currently perform for an audience.In this episode we talk about the benefits of live streaming, how to get started, promote, and monetize your streams.Sponsors:Social SurgeElectric Kiwi  See acast.com/privacy for privacy and opt-out information.

In this episode we're talking about album artwork, and whether it matters in the streaming age. We cover how album artwork plays a role when it comes to streaming; the resurgence of vinyl and the impact this has on the album artwork; and how to approach album artwork to cover all bases.Sponsors:Social SurgeElectric Kiwi  See acast.com/privacy for privacy and opt-out information.

In this B-SIDES episode we're talking about the fallout from the downfall of Pledge Music, and what musicians can do next. Our discussion includes:How this has affected artistsHow this has affected fans who have contributed to campaignsWays that artists can help to rebuild trust with their audienceOther crowdfunding options for the futureSponsors:Social SurgeElectric Kiwi  See acast.com/privacy for privacy and opt-out information.

It's hard to escape the fact that we're currently living in a pandemic. And we know that many musicians are unsure of what to do in these times. In this episode we discuss:How the coronavirus pandemic has affected musicians and everyone else who works in the music industryWhat musicians can do to stay productiveWhy self care is so importantThe role livestreaming can play in staying engaged with your audienceThe importance of entertainment at a time like thisSponsors:Social SurgeElectric Kiwi  See acast.com/privacy for privacy and opt-out information.

We’re back, baby! In this B-Sides episode, we talk about why we took a break, what burnout is, and how to avoid it, particularly when it comes to working in the music industry.Sponsors:Social Surge  See acast.com/privacy for privacy and opt-out information.

In this B-SIDES episode, we talk about balancing your passion with a paycheque and when it might be time to quit your day job. We look at the pros and cons, and also how to decide when it’s time to take the leap into music full time.  See acast.com/privacy for privacy and opt-out information.

In this B-SIDES episode we're looking at the options available for selling music and merch online, and whether you should have a store on your website.--Sponsors:Social Surge  See acast.com/privacy for privacy and opt-out information.

Have CDs finally had their day? We all know that vinyl has made a comeback but why is that?In this episode, we weigh the pros the cons of pressing physical copies of your next release to help you decide which option is best for you.--Sponsors: Social Surge  See acast.com/privacy for privacy and opt-out information.

In an age where digital streaming and curated playlists are king, does your album’s song order even matter anymore?In this episode we're talking about why tracklisting is important in a full album, what to consider when creating the track order, and the difference in approach for discovery vs listenability.---- Sponsor: Social Surge  See acast.com/privacy for privacy and opt-out information.

In this B-SIDES episode we're talking about why it's so important to be nice in the music industry. We talk about why it's important to maintain a good and professional reputation, to build genuine connections with other people in the music industry, and to treat your fans well. Enjoy!  See acast.com/privacy for privacy and opt-out information.

This week's B-SIDES episode is all about collaboration!We talk about the benefits of collaborating with other musicians, including reaching new audiences, learning from the experience, and how it can be a win/win situation for everyone involved.Sponsors:Social Surge  See acast.com/privacy for privacy and opt-out information.

In this week’s B-SIDES episode, we’re talking about mastering: what IS audio mastering, and do you need to hire a professional to do it for you? Highlights:We discuss what audio mastering is, and why it’s important that your music is properly masteredWe talk about the pros of doing mastering yourself: with the main one being financialWe talk about the cons of doing mastering yourself, and why you would want to hire a mastering engineerMarcio shares times where he masters tracks himself, and times where he would hire an engineer“Mastering engineers should take an already great product and make it even better” - Marcio NovelliWe talk about DIY online mastering services, and the pros/cons of using services like these"Online mastering services are not a substitute for human ear, skill or experience” - Ross Barber-SmithSponsors:Social Surge  See acast.com/privacy for privacy and opt-out information.

In this episode of B-SIDES we are talking all about PR; the misconceptions artists have around PR, the real benefits of press, and whether you can do PR yourself. We cover quite a lot of ground in this one - enjoy!Highlights:We talk about some misconceptions artists have around PR, and what press WON'T get youWe talk about the real benefits of PR for musiciansWe discuss the pros and cons of doing your own PRSponsors:Social Surge  See acast.com/privacy for privacy and opt-out information.

In this week's B-SIDES episode, we're looking at cover songs, and whether or not you should record them. We'd love to hear your thoughts too, so please leave us a comment on our YouTube channel and let us know what you think. Enjoy!Highlights:We talk about some of the reasons why you should record covers, and how they can benefit or compliment your original materialWe talk about how covers have led to career opportunities for past guest Summer Swee-SinghMarcio talks about some of the covers he's recordedMarcio shares a story about how sharing a 30 Seconds To Mars cover impacted himWe talk about artists we've discovered via their cover videos and how some covers end up more popular than the originalSponsors:Social Surge  See acast.com/privacy for privacy and opt-out information.

In this instalment of B-Sides, we're sharing some of the mistakes we see people making on social media, and how you can avoid making them.Highlights:We talk about the pros and cons of using multiple platforms vs focusing your energies on just one or twoSo much of social media success comes down to trial and error and finding what works for you, as everyone is different"Focus on what you enjoy, and where your audience are, and you’ll be on the right track." -Ross"It’s called SOCIAL media for a reason!" - Ross"Too many people tend to just shout about upcoming releases and shows, rather than investing time in getting to know the people who follow them." -MarcioWe talk about the importance of building two-way relationships over social media"If you can build connections with the people who follow you, then they’re more likely to want to support you because they like you and feel valued!" -RossWe talk about people not doing their research when it comes to contacting music industry professionals via social media"If

Joining us this week out of LA is Tyler Smyth - lead singer of DangerKids, producer, topline songwriter, and co-founder of BandAcademy. In this interview, we hear more about why DangerKids waited before releasing their latest album, the importance of seizing opportunities, and Tyler's new venture with producer Joey Sturgis, BandAcademy.Highlights:Tyler tells us about the process of releasing the latest DangerKids album and why they waited for the right time to put it outTyler shares how as an artist you need to make the most of the opportunities that come your wayWe hear about how writing with other artists has impacted on the Tyler’s writing with DangerKidsTyler shares some of the opportunities and experiences that have come his way through writing with other artists“Be the person that adds value to people” - Tyler SmythTyler tells us about his new venture BandAcademy and how musicians can benefit from it“The music industry is a dark basement full of murky secrets and cobwebs and I hate that!” - Tyler S

In this week's B-SIDES episode we're talking all about the experience you offer your fans, the importance of creating communities around your music and rewarding superfans for their support and loyalty. Highlights:We talk about the importance of creating communities around your music and rewarding superfans for their supportWe break down the difference between a fan and a superfan“A superfan is not only dedicated to you, but they are an ambassador for you”We talk about why we might be annoyed when a band we love makes it big - and it’s because something has changed…We discuss ways artists can reward the loyalty of their superfans“If some people are willing to go the extra mile, then I’m willing to go the extra mile for them” - Marcio NovelliSponsors:Social Surge  See acast.com/privacy for privacy and opt-out information.

Joining us this week is Allison Iraheta out of Los Angeles -- lead singer of Halo Circus, former American Idol contestant, and backup singer for Rickey Minor’s house band on various TV shows. We had a great time chatting with Allison and learned more about her journey, the new Halo Circus record, and why it's so important to be a good person in the music industry.Highlights:Allison mentions enchiladas and then forgets everything else about herselfWe hear how American Idol did (or didn’t) prepare Allison for the real world of the music industryAllison talks about her gratitude for the opportunities she’s been offered throughout her careerWe talk about the importance of being a decent person in the music industry“Your job as a musician is to show up!” - Allison IrahetaAllison shares how the new Halo Circus sound was bornWe hear about the inspiration behind the latest Halo Circus album, Robots and WranglersGuest Links:Website: halocircus.comTwitter: @allisonirahetaInstagram: @halocircusSponsors:Social Surge