Maximize Your Social With Neal Schaffer

Stop outsourcing your social media to consultants and agencies who put a black box around your social media. Instead, start thinking of ways to own your social media strategy and insource your social media activities.Key Highlights[00:43] Fire Your Social Media Consultant[01:24] The Problem With Outsourcing Resources[02:50] Are You Blindly Throwing Money Away?[04:00] Own Your Strategy[04:53] Understand The Basics[06:11] Do You Really Need A Social Media Consultant?[06:52] Think Twice And Ask Yourself QuestionsNotable QuotesI took a course very, very early in my career, and I talked about this in an earlier podcast, of actually not implementing social media on behalf of other companies, because I truly believe that it is something that should be done by that company, if they really want to get the most effective use of social media, it really is a no brainer. But the problem is 99% of the businesses that I talk with, if they're outsourcing it, whether it be an agency or consultant, or what have you, there

Google Plus is a critical social network that every business should be on, but many discount it. Why? Find out why - and how you can help your company better leverage G+.Key Highlights[00:53] Should You Care About Google Plus?[02:29] Open Networking[03:31] The Influence of Our Circles[04:02] The Power of Google Search Results[06:11] Google Plus Is An Active Community[06:37] Establish Your Google Plus Presence NowNotable Quotes From a personal perspective, it's one thing you know, when I wrote my first book on LinkedIn, and I talked about Open Networking, and Twitter being an open platform, in essence, where you can communicate with anyone in the world you want whether or not they communicate back with you as another story, but it's a great place to start new relationships. So in that way, our circles are greatly influencing our search results in Google, we all know the power of Google just cannot be underestimated.If you were just to have conversations on Google Plus, and they were being prioritized

Social Business: A New Definition. Let me explain my perspective on the evolution from social media as an independent form of media to how it might impact your business, and thus what social business means to your company.Key Highlights[00:23] Social Business Defined[01:12] The Traditional Definition of Social Business[01:43] My Definition of Social Business[02:00] How I Began My Social Business[02:43] What I Provide Companies That Need To Be Consulted[04:04] One of My First Clients[04:34] My AHA Moment[06:07] Think Outside The BoxNotable QuotesIn essence, I realized that companies needed to be consulted, and I needed to provide them the following two things. Number one is strategy, and number two is education.Education really starts at the top with the executive team and working our way down, I needed to make sure that my clients were up to speed as quickly as possible as to what was possible on social media. What were the best practices? In other words, how can I best replicate my knowledge and really give

Does Facebook Graph Search matter to your business in the here and now? A look at the importance of sticking to present technology in your social media strategy.Key Highlights[00:22] Social Media Here And Now[01:30] The Facebook Graph Search[01:43] How Facebook Graph Search Can Affect How We Use Facebook[02:29] The 2 Things Facebook Graph Search Hinges On[03:08] The Question On Data[03:40] My Advice on Maximizing Social Media Presence[04:49] Understanding The Need for a Historical Perspective[05:39] Try To Avoid The NoiseNotable QuotesFrom an inbound perspective, there is the potential that the more likes we have on our business page, from relevance consumers or potential clients, and the more engagement that we have from them, the higher that's our company, or more prominent that our company will appear and more search results.On the other hand, from an outbound perspective, we can now use the search engine potentially, if it is implemented the way they say it will be to find out more information, more

Welcome to the first episode of my podcast! This will tell you why I launched my podcast, which at the inception was called the Social Business Unplugged podcast. I also want to share with you how a podcast can feed into an inbound marketing strategy.Key Highlights[00:31] Why Social Business Unplug?[01:02] The Idea of Podcast[02:14] You Can't Do The Same Thing Everywhere Else[03:04] The Idea About My Podcast[06:14] Knowledge Is Power[07:48] It's Always About Becoming Your End CustomerNotable QuotesYou know, the idea of a podcast, there are many, many different ways to speak to people to, for lack of a better word, engage with people, there is video, you have YouTube videos, there's text, you have blog posts, you have books, if you think of content marketing, and all the different ways of providing content, all the different formats, audio is a pretty strong format.And my advice always comes down to, you can't just do the same thing on Facebook, you do everywhere else, you have to have some