Booknet Canada

Is there a difference between readers who mainly purchase heavily discounted ebooks versus those who pay full price? How about readers who purchase an ebook as soon as it's available, compared to readers who wait until the ebook price drops in correspondence with the trade paper release? What about readers who make spontaneous purchases, like Daily Deals? In this presentation, Kobo Director of Merchandising Nathan Maharaj weighs in on what Kobo has learned about the relationship between price points and reading habits. He'll also touch on other factors affecting reader engagement, such as season, country, and genre. Get ready for data-driven decision-making at its best! Presented by Nathan Maharaj (Kobo) at Tech Forum 2015 / BookNet Canada / March 12, 2015 booknetcanada.ca/technology-forum

Many publishers are interested in bundling ebooks and print books, but don't know where to start. Will ebook bundling erode traditional ebook sales? Which price points are most likely to attract readers to bundle their books? Can ebook bundling be used as a discoverability strategy? And, what are the different options available to publishers who want to start offering print and ebook bundles? Mary Alice Elcock of BitLit will present answers to these questions and more, along with further insights into the book bundling market. Presented by Mary Alice Elcock (BitLit) at Tech Forum 2015 / BookNet Canada / March 12, 2015 booknetcanada.ca/technology-forum

Concerns about ebooks “killing” publishing are just the latest in a centuries-long tradition of worrying unnecessarily about the end of reading. The rise of ebooks and, not by coincidence, big data, will be good for reading, writing, publishing, and bookselling, or at least for the people who learn to embrace them. Everyone else is right to be worried. Kevin Ashton draws on his experience as a bookseller, author, marketer, and leader of the “Internet of Things,” to provide guidance and reassurance to help you survive the coming Ebookalypse. Presented by Kevin Ashton (How to Fly a Horse) at Tech Forum 2015 / BookNet Canada / March 12, 2015 booknetcanada.ca/technology-forum