Legal Marketing Launch With Bentley Tolk

Informações:

Synopsis

Legal Marketing Launch is for lawyers and attorneys (whether at the beginning, intermediate or expert level) who want to launch their law firm marketing and client development to a higher level. It provides strategies, tools, inspiration and motivation that can be listened to during your daily commute, workout or unwind time.

Episodes

  • 090: Using the Long Tail for Business Development - Alexander Davie

    04/01/2016 Duration: 30min

    Alexander Davie's legal practice encompasses a wide variety of corporate and securities matters. He has worked extensively with technology companies, including startups, and emerging growth companies, on all aspects of their businesses, including company formation, business planning, mergers and acquisitions, technology transactions, corporate governance, debt and equity financings, and securities offerings. In addition, Mr. Davie has represented investment advisors, securities brokers, hedge funds, private equity funds, and real estate partnership syndicators in numerous private offerings of securities and in ongoing compliance. Prior to returning to private practice, Mr. Davie served as the general counsel to a private investment fund manager. Mr. Davie has experience serving on the boards of a number of civic organizations, including the Nashville Business Incubation Center. He is also active in the Nashville Bar Association serving as chair of its Business Law Committee.

  • 089: Lean Innovation for Lawyers - Duncan Hart

    30/12/2015 Duration: 34min

    I began offering consulting services to professional service firms in 2002 after a 25 year career as a barrister, solicitor and then managing partner of one of Australia's largest law firms.   My consulting assignments have spanned most professions and I have traveled widely to provide services to firms and corporate clients located as far away as China, Dubai, Europe and the US.   I have written various articles, guides and books devoted to the 'business of the law'. Many of those works reflect my wider consulting experience in industry. I believe that the professions have much to gain from the learnings and experience of the wider commercial community in how to create, grow and manage organisations.

  • 088: How to Market Your Practice in a Focused Niche - Jonathan Mook

    28/12/2015 Duration: 34min

    Jonathan R. Mook is a partner in the law firm of DiMuroGinsberg, P.C. in Alexandria, Virginia. He is a nationally recognized practitioner in employment law and has written two treatises on the Americans with Disabilities Act, Americans with Disabilities Act: Employee Rights and Employer Obligations and Americans with Disabilities Act: Public Accommodations and Commercial Facilities, both published by LexisNexis. He frequently counsels employers on issues involving compliance with the ADA and accommodating disabled employees, as well as other employment related matters. He is a co-editor of the Virginia Employment Law Letter and is a regular contributor to several legal publications, including Bender’s Labor & Employment Bulletin. Mr. Mook is a member of the Virginia and District of Columbia Bars, and is a member of the Alexandria Commission on Persons with Disabilities. Mr. Mook earned his Juris Doctor from Yale Law School. He authored the 2013-2015 updates to Chapter 5A, “The Americans with Disabilities

  • 087: How and Why to Organize Your Contact List - Ben Quarmby

    23/12/2015 Duration: 32min

    Ben Quarmby is a trial lawyer whose practice focuses on business litigation and intellectual property disputes. He has represented clients in federal and state trial courts, the International Trade Commission, federal courts of appeal, and arbitration. Mr. Quarmby’s practice covers a variety of areas, including general commercial, patent, trademark, and trade secret litigation. He is admitted to the United States Patent & Trademark Office.

  • 086: Business Development Lessons from Starting a Law Firm - Christopher Small

    21/12/2015 Duration: 32min

    Christopher Small knows how to build profitable law firms. When he started his law firm in 2009 he looked around for resources to help, found none, and created his own based on the lessons he learned from books, courses, mentors, and the street. That resource is The Art of Lawyering. This is his way of providing amazing value and relevant tips and tricks to help you market your law firm, start your law firm, and build your law firm the right way. Christopher found that people wanted more, so he created Law Firm Confidential, a place where lawyers can go to discuss business, learn about building a profitable law firm, and talk to other lawyers interested in doing the same.  

  • 085: The Power of a List and a Written Plan - Silvia Coulter

    18/12/2015 Duration: 31min

    Silvia is the Co-managing Principal of LawVision Group. She is a recognized leader in law firm business development strategy and assists firms with strategic business development, key client retention and growth strategies, client service strategies and process improvement initiatives. Prior joining LawVision Group, Silvia was a Managing Director at Hildebrandt International and chaired the firm’s Client Development and Growth Practice. She is an Adjunct Faculty member at George Washington University where she teaches in the Masters in Law Firm Management program. Silvia is the co-author of The Woman Lawyer’s Rainmaking Game, published by West, and Rainmaking Advantage, published by Antaeus Books, Inc. She is a co-founder and active member of the Legal Sales and Service Organization and serves on their Board of Directors. In 2001 she was elected President of the Legal Marketing Association; in 2002 she was inducted as a Fellow of the College of Law Practice Management and in 2010 to the Legal Marketing Associ

  • 084: Periscope for Lawyers - Nicole Abboud

    16/12/2015 Duration: 31min

    Nicole Abboud is an attorney practicing in Los Angeles. She works with small businesses helping them build and protect their brands legally. Nicole graduated from Southwestern Law School in 2011. Nicole serves as the President of the Southwestern Young Alumni Association (Nickel Club), as the Secretary of the Arab American Lawyers Association of Southern California, and on the Young Lawyer Board of California's State Bar. When she’s not lawyering, you can find Nicole chatting with inspiring millennial attorneys on her podcast, The Gen Why Lawyer Podcast. Nicole’s guests range from attorneys who are finding great success in their legal careers to attorneys who have decided to pursue alternative non-legal careers to find happiness. Through her podcast, Nicole hopes to inspire professionals to shake off their fear of being unconventional and embrace their unique voice.

  • 083: Business to Business Client Development for Lawyers - Stephen Fairley

    14/12/2015 Duration: 35min

    Stephen is the CEO of The Rainmaker Institute, the nation’s largest law firm marketing company specializing in lead conversion for small to medium size law firms. Over 10,000 attorneys nationwide have benefited from learning and implementing the proven marketing and lead conversion strategies taught by The Rainmaker Institute, LLC. He works exclusively with attorneys to find new clients fast using online and offline legal marketing strategies and to convert more prospects into paying clients using automated marketing and by fixing their follow up systems. Stephen is a nationally recognized law firm marketing expert and the international best-selling author of 12 books, a library of cutting edge webinar programs, and 10 audio and video training programs.  

  • 082: Content-Based Lunch Meetings with Clients - Scott Hagen

    11/12/2015 Duration: 27min

    Scott A. Hagen is the Chair of the Firm's Employment and Labor Section. His practice includes labor relations, employment litigation, employee benefits (ERISA) litigation, and representation of clients before administrative agencies. Mr. Hagen has represented management in collective bargaining, labor arbitrations, unfair labor practice charges, representation elections, collective bargaining, state court injunctions regarding improper picketing, and hybrid lawsuits alleging breach of a collective bargaining agreement and breach of the fair duty of representation. Mr. Hagen also has experience in employment discrimination, wrongful termination, wage disputes, employment-related tort actions (such as defamation claims and claims of intentional infliction of emotional distress), sexual harassment, class actions, and OSHA citations. In addition, Mr. Hagen has significant experience in enforcing employment-related covenants-not-to-compete through securing injunctive relief, as well as the defense of such actions.

  • 081: Jump-Start Your Legal Career with a Blog - Nicole Benjamin

    09/12/2015 Duration: 33min

    Nicole Benjamin is a shareholder and business litigator with Adler Pollock & Sheehan P.C. in Providence, Rhode Island, where she helps businesses and their legal departments achieve their objectives by reducing their liabilities, advising them on complex legal matters and defending unavoidable litigation in federal and state court. In Nicole’s complex commercial litigation practice, she has represented public and private companies and their employees in contractual disputes and defended against business tort, toxic tort, fraud, and constitutional claims. Nicole also counsels clients on appellate matters utilizing her previous experience as lead law clerk to the Honorable Frank J. Williams during his tenure as Chief Justice of the Rhode Island Supreme Court. She is the author of the blog On Appeal: The AP&S Appellate Law Blog.

  • 080: The Power of Niches and Lists - Adrian Dayton

    07/12/2015 Duration: 34min

    Adrian Dayton is a LinkedIn consultant/keynote speaker to law firms. He is the founder of ClearView Social, a top social sharing software for law firms. Adrian is the author of two books on social media for the legal profession. He is also a BYU fan, a mountaineer, and a self-proclaimed below-average golfer.  

  • 079: How to Help Potential Clients Feel Like They "Know" You - John Skiba

    04/12/2015 Duration: 32min

    John Skiba is a consumer protection attorney in Arizona focusing on debt collection litigation and FDCPA cases. He also hosts the JDBlogger podcast, a bi-weekly podcast centered on helping solo and small firm lawyers market their law practice. In addition, John provides consulting to attorneys on content marketing for their law firms. John did his undergraduate work at Brigham Young University, where he had the great opportunity of playing on the BYU football team. He then attended law school at the William S. Boyd School of Law at the University of Nevada, Las Vegas (UNLV). John and his wife have six kids. In his free time (of which there is almost none!), he is an assistant football coach at a local high school.  

  • 078: How to Market an Insurance Defense Practice - Jim Gates

    02/12/2015 Duration: 29min

    Jim Gates is the President of Competition, LLC, a nationwide boutique consulting practice which helps insurance defense law firms maximize their client development process. An extensive claims career within a large property and casualty carrier, and 22 years as Executive Vice President / Treasurer of a successful Regional Claims Adjusting/Claims Management company has provided Jim a unique perspective of how successful Insurance Defense firms cultivate clients. In addition serving on to various industry related and charitable boards, Jim has taught and lectured on client development negotiating skills and change management.. He hold a B.A. in Management.  

  • 077: Identify Your Strengths and Get to Know Your Target Market - Pat Christensen

    30/11/2015 Duration: 29min

    Patricia Christensen has focused her practice, for almost 40 years, in the area of complex commercial litigation, and has particular experience and expertise in handling product liability defense litigation, arbitration, mediation and counseling. She has substantial experience representing product manufacturers in the pharmaceutical, medical product, building product, automotive, banking, chemical, industrial equipment, industrial fluid, oil and gas, recreational equipment and household appliance industries. She has also served as an arbitrator for the Private Adjudication Center at Duke University, resolving product liability claims against trust funds established by the United States Bankruptcy Courts. Ms. Christensen is a past president of the firm, a former Judge Pro Tem of the Third Judicial District Court, a former adjunct professor of law at the University of Utah’s S. J. Quinney College of Law, and a former legislative assistant in the United States Senate. Ms. Christensen served as a Director of Meri

  • 076: Lawyer Jokes and Legal Marketing - Malcolm Kushner

    27/11/2015 Duration: 31min

    Malcolm Kushner, “America’s Favorite Humor Consultant,” is the author of Comebacks For Lawyer Jokes and Presentations For Dummies, which has sold over 100,000 copies. An internationally acclaimed expert on humor and communication, he co-created a humor exhibit appearing at The Ronald Reagan Presidential Library. Kushner has been profiled in Time Magazine, USA Today, The New York Times, The Washington Post. His television and radio appearances include CNN, National Public Radio, CNBC, "Voice of America" and "The Larry King Show." The Wall Street Journal has called him “irrepressible.”A popular speaker at corporate and association meetings, Kushner has spoken everywhere from the Smithsonian Institution to the Inc. 500 Conference.

  • 075: Marketing an Immigration and Citizenship Practice in Canada - Bruce Harwood

    25/11/2015 Duration: 30min

    Bruce is a former officer with the Department of Citizenship and Immigration and advisor to the federal court on citizenship matters as amicus curiae. He practices exclusively in the area of immigration and citizenship.Bruce represents both corporate and individual clients in a variety of matters under the Immigration and Refugee Protection Act, the Citizenship Act and ancillary legislation such as the North American Free Trade Agreement and Canada Chile Free Trade Agreement as well as provincially based nomination programs. This work includes applications for permanent residence in business, immigrant categories, applications for skilled workers under federal and provincially based immigration programs, applications for temporary workers under the immigration regulations pursuant to the Immigration and Refugee Protection Act, as well as applications for Canadian citizenship.Bruce assists clients with issues of criminal or medical inadmissibility and has appeared before the Immigration Appeal Division and Fed

  • 074: Thought Leadership for Lawyers - Dan Jaffe

    23/11/2015 Duration: 31min

    After graduating from law school and passing the bar exam in 1998, Dan Jaffe built successful law firms in Seattle and Phoenix. While practicing law, he launched his first legal tech company, a successful online legal directory. That company was later acquired by a large Internet company. Dan has tried over 100 cases to verdict, and he is currently an inactive member of the bar in good standing in Arizona and Washington State. In 2011, following the acquisition of his first legal-tech company, Dan co-founded LawLytics to make it simple for lawyers to effectively participate in their firm's online marketing. Dan is the full-time CEO of LawLytics, and a passionate teacher of lawyers about the best ways to build profitable and sustainable businesses using the Internet. He believes that lawyers leave a lot of profits on the table when they don't understand and involve themselves in their marketing.

  • 073: Personal Branding for Lawyers - Elonide Semmes

    20/11/2015 Duration: 28min

    Elonide Semmes is the President of Right Hat, a brand consultancy that helps law firms create simple yet powerful brands.

  • 072: Spend Time Where Your Clients Spend Time - Chris Sloan

    18/11/2015 Duration: 33min

    Mr. Sloan is chair of the Firm's Emerging Companies Group and focuses his practice on start-ups and other emerging businesses and also handles complex software and other IT transactions for both small and large companies alike. He helps many early-stage, high-growth businesses with business planning and formation, venture capital funding, drafting and negotiating vendor and customer agreements, strategic contract negotiations, mergers and acquisitions, intellectual property protection and other general business law and intellectual property law issues. He often serves as outside general counsel for these types of companies.  Mr. Sloan regularly represents both technology and brick-and-mortar clients in connection with software, IT and other vendor contract negotiations, including software and health care IT transactions valued as high as $100 million. He regularly counsels hospitals and other health care providers on IT and intellectual property issues. Mr. Sloan takes pride in providing his clients with prac

  • 071: View Yourself as an "Editor" in Your Business Development - Larry Bodine

    16/11/2015 Duration: 33min

    Attorney, marketer and journalist Larry Bodine helps attorneys generate new business with websites and social media. He edits and publishes news reports about the law for The National Trial Lawyers. Larry is a Supervising Attorney in the Legal Journalism Externship program at Charlotte School of Law and Arizona Summit Law School. He writes The LawMarketing Blog, which gets 400 visits per day -- more than 1 million visits over the last 10 years. Larry is followed by 23,000 people on Twitter, 2,200 people on Google+, and participates in dozens of LinkedIn groups. He writes for websites like LawMarketing.com, Legal Link magazine, the Huffington Post, the LexisNexis Business of Law Blog, state bar association websites and LawFuel.  

page 4 from 8