Legal Marketing Launch With Bentley Tolk

Informações:

Synopsis

Legal Marketing Launch is for lawyers and attorneys (whether at the beginning, intermediate or expert level) who want to launch their law firm marketing and client development to a higher level. It provides strategies, tools, inspiration and motivation that can be listened to during your daily commute, workout or unwind time.

Episodes

  • 070: The Power of Repurposing Your Contact - Darrin Mish

    13/11/2015 Duration: 31min

    Darrin T. Mish is a tax problem resolution attorney with a national practice based in Tampa, Florida. He is a national speaker and trainer in the industry as well as a best selling author. Darrin seems to be everywhere all the time. His marketing prowess, particularly on the internet, is something to which all practitioners should aspire.

  • 069: Lessons from Marketing a Concussion Litigation Practice - Paul Anderson

    11/11/2015 Duration: 32min

    Paul Anderson is a plaintiffs’ lawyer at The Klamann Law Firm in Kansas City, MO. His practice focuses on sports-injury litigation, complex litigation and employment law. Paulcurrently represents several former NFL players in lawsuits against the NFL, Kansas City Chiefs and Arizona Cardinals. Paul also serves as an adjunct professor of law at UMKC.

  • 068: The Power of a Written Business Plan - Kelly Jones

    09/11/2015 Duration: 32min

    Ms. Jones is a partner of Harris Beach in New York City. She has a national litigation practice focusing on products liability litigation with significant experience managing pharmaceutical and medical device cases in state-coordinated and federal multi-district litigation. She regularly serves as national coordinating counsel and New York/New Jersey local counsel defending clients in mass tort litigation and class actions involving FDA and EPA regulated products. Ms. Jones is an active member of DRI and a frequent lecturer on topics related to business development, networking and social media for lawyers. She was recently named by Law360 as one of "The 20 Attorneys Killing it on Twitter."

  • 067: A Three-Pronged Approach to Business Development for Lawyers - David Adler

    06/11/2015 Duration: 30min

    David Adler is an attorney with Adler Law Group, author, entrepreneur and nationally-recognized speaker with 17 years experience counseling businesses across the interrelated areas of Trademark, Copyright, Trade Secret, Privacy, Information Security, Marketing & Advertising, Social Media, Digital business practices. He has been recognized for 5 consecutive years as an Illinois SuperLawyer® in the areas of Entertainment & Media Law.  

  • 066: Lean Six Sigma for Lawyers - Catherine MacDonagh

    04/11/2015 Duration: 24min

    Catherine is a former corporate counsel and law firm executive. Now, she teaches and provides training and consulting services in process improvement and project management, strategic planning, marketing, and business development. A Legal Lean Sigma® Black Belt and a certified Six Sigma Green Belt, Catherine is the CEO and a Founder of the Legal Lean Sigma® Institute. LLSI offers consulting and the first and only process improvement and project management certifications, courses, and consulting services specifically designed for the legal profession. She is adjunct professor at Suffolk Law School and George Washington University (Masters in Law Firm Management). Catherine is also Chief Enthusiasm Officer of The Mocktail and the Legal Mocktail™, experiential networking training programs. She also has her own strategic planning, business development training, and coaching practice, FIRM Guidance. She is a Co-Founder of the Legal Sales and Service Organization.  

  • 064: Becoming a Trusted Adviser to Your Clients - Alexis Neely

    02/11/2015 Duration: 33min

    Alexis Neely graduated first in her law school class from Georgetownin 1999, and after clerking on the 11th Circuit Court of Appeals, beganher career at Munger, Tolles & Olson and left to start her own firm in 2003. Within just three years, she had built her solo practice into a million dollar a year revenue generating business by implementing a new law business model she created. Since then, Alexis has taught thousands of lawyers how to fall in love with their practices, be loved by their clients and build exactly the right size practices for them.  

  • 063: The Effect of Current and Future Trends on Legal Marketing - Jordan Furlong

    30/10/2015 Duration: 34min

    Jordan Furlong is a legal industry analyst who forecasts the impact of the changing legal market on lawyers, clients, and legal organizations. Jordan has addressed dozens of law firms, state bar executives, law schools, and judges throughout the United States and Canada on the evolution of the legal services market.

  • 062: Using Social Media to Promote an Intellectual Property Legal Practice - Ron Coleman

    28/10/2015 Duration: 31min

    Ron Coleman is an AV-rated partner at Archer & Greiner PC, one of the largest firms in New Jersey. He focuses on litigating (and helping clients avoid) claims of copyright and trademark infringement as well as defamation on the Internet, and writes the popular Likelihood of Confusion blog on IP law.

  • 061: Humanizing Your Legal Practice - Dan Canon

    26/10/2015 Duration: 30min

    Daniel J. Canon practices in the areas of civil and constitutional rights litigation and is a founding member of the law firm Clay Daniel Walton & Adams, PLC. His practice focuses on issues within the criminal justice system, abuse/overreach by government, and employee discrimination. He is best known for his work on Obergefell v. Hodges, the U.S. Supreme Court ruling which secured marriage equality in all 50 states. He currently represents the couples suing the Rowan County Clerk, Kim Davis for violating their constitutional rights. His commentaries on constitutional law have been featured on Nightline, Al Jazeera, Huffington Post, USA Today, and the New York Times, among others.

  • 060: Innovative Value Billing for Lawyers - Patrick Lamb

    23/10/2015 Duration: 37min

    Pat and three friends launched Valorem Law Group on January 2, 2008 with the objective of representing business interests in complex commercial litigation using non-hourly fee structures. At the time, before the economic downturn, the firm had no company on the trail away from hourly billing. Now, with 11 lawyers and more than seven years of success using this new model, Valorem hears many firms claim to offer alternative fees. Even cursory review shows that most of these firms base their alternatives on expected hourly fees—the wolf in sheep’s clothing syndrome or as one commentator put, “hourly billing in drag.” Pat leads Valorem’s efforts to provide fee arrangements where risk is actually shared and where outcomes determine the fees, not the time to secure the outcomes.

  • 059: Power Podcasting for Lawyers - Gordon Firemark

    21/10/2015 Duration: 33min

    Gordon Firemark practices entertainment law in Los Angeles, helping creatives and business folk to bridge the gap between the artistic and commercial aspects of the theatre, film, television and new media industries. Gordon maintains an active presence on the web, and uses Internet technology to market his practice and deliver high-level legal services to his clients. He is also the founder of Theatre Producer Academy, an online training program for aspiring theatrical producers, and his current passion project is LawPodcasting.com, where he trains lawyers to use modern media, in particular, Podcasting, for marketing and practice development. Gordon produces and hosts several podcasts of his own, most notably, Entertainment Law Update, a monthly roundup of news and information in his field, and The Law Podcasting Podcast, in which he shares success stories of other lawyers who use the power of podcasting as a legal marketing tool.

  • 058: How to Keep Up with Changes in Business Development -Corey Poirier

    19/10/2015 Duration: 33min

    Corey Poirier is an award-winning keynote speaker (having presented to 100,000 attendees and having shared the bill with Deepak Chopra, Stephen MR Covey, Shaun Majumder, Television Personalities, and General Rick Hillier), columnist with over 900 articles in print, award-winning executive, and host of the top-rated Conversations with PASSION Radio Show (#2 in Marketing, #6 in Business) which features guests such as Jack Canfield (Chicken Soup for the Soul), John Gray (Men Are from Mars), Dr. John Izzo, Dr. David Suzuki, Rick Hansen, Olympic Gold Medalist Silken Laumann, Turbo Jam Creator Chalene Johnson and hundreds more. Corey is also an International Best-Selling Author (Share Your Message With The World).  

  • 057: Marketing Insights from a Plaintiffs' Lawyer - Ed Havas

    16/10/2015 Duration: 30min

    Ed Havas is a founding member and the current President of Dewsnup, King & Olsen, a Salt Lake City firm that represents plaintiffs in complex injury/death cases. He is active in many organizations, having served as past President of the Utah Association for Justice, for which he continues to serve on the Board of Governors. He is a member of the American Association for Justice, the American Society of Legal Advocates (Top 100 Litigation Lawyers), and the Multi-Million Dollar Advocates Forum. He has been recognized in Western States Super Lawyers, Best Lawyers and Utah Business's Legal Elite. He serves on the Utah Supreme Court Advisory Committee on Rules of Evidence, and as a Small Claims Court judge pro tem.  

  • 056: Twitter Plus Daily Blogging in a Legal Niche - Eric Meyer

    14/10/2015 Duration: 33min

    Eric B. Meyer, Esquire is a partner in the Philadelphia-based law firm of Dilworth Paxson LLP. Eric is a member of the firm's Labor & Employment Practice Group and Chair of the #SocialMedia Practice Group. He also publishes The Employer Handbook (www.TheEmployerHandbook.com), which the ABA Journal recognizes as a top labor and employment law blog. In addition to being a frequent lecturer around the country, among other outlets, Meyer has been quoted in ABCNews.com, NBCSports.com, AMEX's Small Business Open Forum, Inc. Magazine, Business Insurance, Entrepreneur, Mashable.com, The Wall Street Journal, and the British tabloids. Eric also serves as a volunteer mediator for the United States Equal Employment Opportunity Commission.

  • 055: Marketing Advice from a Freelance Attorney - Lisa Solomon

    12/10/2015 Duration: 36min

    Lisa Solomon is a freelance attorney who assists solos and small firms with all their legal research and writing needs. She is also a nationally-known author and speaker about persuasive legal writing and contract (a/k/a freelance) lawyering.

  • 054: Law Marketing with an Abundance Mindset - Lars Golumbic

    09/10/2015 Duration: 32min

    Lars C. Golumbic is a principal with Groom Law Group, focusing on matters related to ERISA. Lars frequently defends ESOP trustees, companies, corporate officers and directors, and advisors in Department of Labor investigations and enforcement proceedings, as well as private party litigation. Lars is listed in Chambers USA, The US Legal 500, Super Lawyers, and The Best Lawyers in America for employee benefits Law and ERISA Litigation.  

  • 053: Legal Project Management - Geoff Goldberg

    07/10/2015 Duration: 32min

    Geoff practiced law for three years before returning to his roots as a writer at a legal publishing company. Geoff Goldberg heads the business development team at McCarter & English, a full service northeast regional firm with 400 lawyers in nine offices from Boston to Washington, DC. Geoff is leading the effort to apply a formal project management approach to the firm's delivery of service. In his free time, Geoff travels with his wife, climbs mountains, skis down them, runs the trails of New York's Hudson Valley, and rides his bicycle as often as possible.

  • 052: Symptom-Based Marketing for Lawyers - Michael Haines

    05/10/2015 Duration: 28min

    Michael Haines began ACDirect.com, the largest and oldest e-commerce website in the heating and air conditioning industry, in 2001. This site has generated over $40,000,000 in sales and has received about 17,000,000 visitors as a direct result of Michael's marketing efforts.

  • 051: Innovation Best Practices for Lawyers - Richard Haasnoot

    02/10/2015 Duration: 31min

    Richard Hasnoot's innovation best practices are drawn from being an innovation leader in his twenty-six years at Procter & Gamble and Gallo in marketing, teaching innovation as a professor at Arizona State University, publishing a book on innovation, and having two highly successfully innovation and creativity consulting companies - Innovate2Grow Experts and Blue Sage Creative.

  • 050: Mindset for Lawyers - Alicia Cramer

    30/09/2015 Duration: 31min

    Alicia Cramer is a renowned mindset expert, an author, a speaker, a coach, a consultant, and a serial entrepreneur. She has been interviewed by Forbes Magazine, Fox and ESPN Business Radio and many others for her work with entrepreneurs and business owners.

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