All The Social Ladies With Carrie Kerpen

Today I’m speaking with Melinda Wittstock who is the CEO and Founder of a very cool platform called Verifeed. It’s able to take big data algorithms to find your believer customers and influencers. It combines social data with big data to tell one compelling story about your authenticity. It’s one very cool story. Take a listen!

This week I'm excited to talk to Melinda Petrow who is the Senior Director of Brand Strategy for the Fandango Movie Network. You're going to learn a ton from her including how to stay at a company for 10 years from the start of your career and navigate through to get to a really great position and keep enjoying your job throughout lots of change. You'll also hear about how a company navigates it's way through social media when it's growing and evolving. Take a listen!

Hi everyone! I can't wait to introduce you to my next guest - her name is Beca Alexander and she is the founder of Socialyte which has a really interesting agency model. They are both a casting agency for influencers, so they find influencers and help get them gigs, and they're also an agency that connects brands with influencers. They connect them together to create magic. Take a listen!  

I am getting hungry just thinking about this brand! Our next guest, Molly Breiner, is the Head of Marketing at Aloha. Aloha is a health and wellness brand that creates sustainable solutions for eating well with organic plant based nutrition products. Today, Molly’s going to talk to you about how she got to where she is today and how Aloha is using micro-influencers. Take a listen!

So I feel like I should start this podcast by singing "Diamonds Are A Girl's Best Friend" because today I get to talk to Deborah Marquardt who is the Chief Marketing Officer of The Diamond Producers Association. This is a new association that started in 2016 and their mission is to protect and promote the integrity and reputation of diamonds and the diamond industry. The thing that I was most fascinated with was how Deborah was able to help start a conversation shift around diamonds going from the traditional fairytale to more authentic storytelling. Take a listen!

Today, I get to talk to Lisa Schoder who is currently the lead on Ford’s US Integrated Marketing and Media team. Before that, she was an engineer. How often do you hear that story? After 11 years as an engineer in the engineering department at Ford, she made a shift and worked her way up through the marketing department. It’s a really fascinating story - take a listen!

Want to hear what it’s like to go from a huge brand to an innovative, burgeoning start-up? Take a listen to Tressie Lieberman who’s currently the Chief Marketing Officer at Snap Kitchen where she joined in 2016 to take the start-up brand to the next level. She was formerly at Taco Bell and Pizza Hut leading all of their digital efforts and did an amazing job leading these social-first brands. She’s now bringing all of that energy and excitement to what I believe, is the future of healthy eating, using Snap Kitchen. You’re going to be blown away. Take a listen!

There’s a lot about community in social media. There is so much about the beauty of people connecting and having conversations. And to our next guest, that’s very important but it’s also important to use social media to actually drive business. I loved interviewing Keira Krausz who is the Executive Vice President and Chief Marketing Officer of Nutrisystem. She gave some great insights into how they’re using social media and how they’re cutting through the clutter to drive business and to surprise and delight customers. Take a listen!

I am so excited to bring you this next guest because I have admired her fashion, her fun and her social media savvy for a long time. I’d love to introduce you to Thea Neal. She’s the social media leader at Hallmark Cards where she manages Instagram for Hallmark Gold Crown stores. She does a terrific job and she’s also the host of a video series that they do which, I watch religiously. Take a listen!  

This week we revisit our conversation with Dorie Clark, which first debuted December 8, 2014. Dorie Clark is the author of Reinventing You: Define Your Brand, Imagine Your Future and the forthcoming Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It (Portfolio/Penguin, 2015). A former presidential campaign spokeswoman, she is a frequent contributor to the Harvard Business Review, Forbes, and Entrepreneur. She is recognized as a "branding expert" by the Associated Press and Fortune, and is a marketing strategy consultant and speaker for clients including Google, Microsoft, Yale University, Fidelity, and the World Bank.

Today we revisit our conversation with Meryl Weinsaft Cooper; Principal/Co-Founder, Allen/Cooper Enterprises. Meryl is a communications/social media specialist, published author and blogger, who teamed up with Helen Allen in 2011 to launch Allen/Cooper and Site/109. Previously, she held executive leadership roles at two of the top lifestyle PR/Marketing agencies in the country - DeVries Public Relations' Home & Lifestyle division and at LaForce+Stevens. In these roles she led programs for a variety of brands such as Belvedere Vodka, Veuve Clicquot, Rockstar Games, Magnolia Bakery and Dale Carnegie Training to name a few. Meryl has also had several years’ experience in the Screen Actors Guild’s NY office and running PR for Working Mother and the National Association for Female Executives. A co-author of Be Your Own Best Publicist: How to Use PR Skills to Get Hired, Noticed and Rewarded At Work, Meryl is also a contributing blogger for Forbes.com and often lectures nationally about public relations and repu

Let me re-introduce you to Katie Bisbee, the Chief Marketing Director at DonorsChose.Org -- a nonprofit that allows teachers to post their specific classroom needs to the public. Prior to joining DonorsChoose.org, Katie launched a customer acquisition business at Red Ventures, a company ranked on the Inc. 500 list as one of the nation’s top 20 fastest growing companies. She also has experience in market research for commercial, non-profit and political clients. Katie earned her M.B.A. from the Darden School at the University of Virginia, where the faculty awarded her the Hyde Fellowship for her contributions to the scho

Ariel Jordan has had quite the career, starting as an NBC Page in an incredible program where she was exposed to many amazing television shows and opportunities. From there, she went into the publishing space during a time when it was rapidly changing. She finally landed at one of the largest Fortune 500 brands around, Century 21. Take a listen and hear the story of her career and her approach to social media.

Today, I get to talk to a fabulous social lady. Allison Gillespie is a brand manager at Whirlpool Corporation working on Gladiator GarageWorks, one of their smaller yet scrappier brands and one of my personal favorites! Allison has spent over 13 years at Whirlpool and has a really incredible story. Take a listen!

My next guest has a career that I would describe as "on the cusp." Anne-Marie Kline is the VP of Global Marketing at Living Proof. She's had a career that has been based on emerging technology since she started. We're talking technology before the palm pilot or the DVR and now we're talking about technology that helps make your hair perfect. She's got a lot of great stuff to say. Take a listen!

I am hungry just thinking about this interview! I’m talking to Molly Catalano, the VP of Marketing & Communications at Five Guys - everyone's favorite burger and fries shop! She’s built her entire career there simply by stepping up. She has done incredible things and you’re going to hear all about it. Take a listen!

Get ready for a powerhouse of an interview. Today we are talking to Telisa Yancy who is the CMO of American Family Insurance, which is a Fortune 300 company. You are going to be so inspired, not only by her story, but how they really took American Family Insurance and got back to the root of what insurance is all about - planning for the future. You’ll hear about her approach to social personally and professionally and how their CEO is known as the most social CEO around. Take a listen!  

My next guest is not someone you would describe as a media wallflower. Julie Roehm is the Chief Storyteller and SVP of Strategic Relationships at SAP. Before that she had a long history building huge brands at Ford, Chrysler and a brief stint at Walmart that was a pretty public failure. Take a listen to some of her stories and how social media might have played her story a little bit differently had it been around earlier.

Barbara Martin Coppola is the CMO at GrubHub which is an incredible food delivery service that blends an amazing technology with really yummy food! She’s had quite the career story living in nine different countries throughout her career which is something she prioritized early and often. You’ll hear what it’s like to live all over the world and what it’s like to bring food to a higher level at GrubHub. Take a listen!

Get ready for a great interview. I talk with Ellen Roggemann who is the VP of Marketing at Blink Fitness. Ellen is going to give you all kinds of insights including one that I really love about finding a career with meaning. You’ll hear all about her journey and the themes associated with that and then you’ll hear about how Blink approaches fitness a little bit differently. You might call it, aspirational. Take a listen!