Synopsis
Social Media Examiners Michael Stelzner helps your business navigate the social jungle with success stories and expert interviews from leading social media marketing pros. Discover how successful businesses employ social media, learn new strategies and tactics, and gain actionable tips to improve your social media marketing. Find show notes at https://www.socialmediaexaminer.com/podcast/
Episodes
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Facebook Video Retargeting for Live Video and Beyond
09/06/2017 Duration: 42minDo you post videos on Facebook? Have you tried retargeting your live and uploaded videos? T In this episode, I interview Amanda Bond, who's known as the "Ad Strategist" specializing in Facebook ads. Amanda also advises top social pros and has taught the ADdicted Facebook Ads course. Show notes: https://www.socialmediaexaminer.com/253See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Influencer Marketing: How to Scale Your Social Media Exposure
02/06/2017 Duration: 39minWondering how to increase your business's reach on social media? Have you considered partnering with an influencer? In this episode, I interview Neal Schaffer, author of three social media books. He teaches social media strategy at Rutgers University. Show notes: https://www.socialmediaexaminer.com/252See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Local Social Media Marketing With Facebook and Instagram
26/05/2017 Duration: 41minHow do you promote your business locally? Are you using Facebook and Instagram? In this episode, I interview Bruce Irving, the host of the Smart Pizza Marketing podcast, where he helps local pizza restaurants master marketing. Show notes: https://www.socialmediaexaminer.com/251See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Facebook Ads Strategy: How Marketers Can Win With Facebook
19/05/2017 Duration: 46minDo you use Facebook ads? Want to make them more effective? In this episode, I interview Nicholas Kusmich, author of Give: The Ultimate Guide to Using Facebook Advertising to Generate More Leads, More Clients, and Massive ROI. Show notes: https://www.socialmediaexaminer.com/250See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Facebook Video for Marketers: Strategy for Future Success
12/05/2017 Duration: 45minDo you create videos for your business? Wondering how to best leverage your videos on Facebook? In this episode, I interview Jay Baer, a digital marketing and social media strategist. He authored a book about social care, and also hosts the Social Pros Podcast and the Jay Today show. Show notes: https://www.socialmediaexaminer.com/249See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Google Analytics and Social Media: What Marketers Need to Know
05/05/2017 Duration: 48minDo you track the return on your social media activity in Google Analytics? Want to discover some valuable shortcuts? In this episode, I interview Annie Cushing, Google Analytics expert and chief data officer at Outspoken Media digital marketing agency. Show notes: https://www.socialmediaexaminer.com/248See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Facebook Marketing: Why It Is Time to Rethink Everything
28/04/2017 Duration: 45minDo you use Facebook to market your business? Wondering how marketing on Facebook is evolving? In this episode, I interview Mari Smith, the world's leading Facebook marketing expert. She co-authored Facebook Marketing: An Hour a Day and is author of The New Relationship Marketing. Show notes: https://www.socialmediaexaminer.com/247See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Facebook for Local Business: Creative Ways to Grow
21/04/2017 Duration: 36minIs your local business on Facebook? Wondering how to market your business more effectively? In this episode, I interview Dr. Anissa Holmes, the author of Delivering WOW: How Dentists Can Build a Fascinating Brand and Achieve More, While Working Less! Show notes: https://www.socialmediaexaminer.com/246See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Instagram Business Profiles: Why Marketers Should Upgrade
14/04/2017 Duration: 41minHave you considered moving to an Instagram business profile? Wondering what advantages you'll gain? In this episode, I interview Jenn Herman, a social media consultant and Instagram marketing expert. Her blog, JennsTrends.com, has placed in our top 10 social media blogs three different times. Show notes: https://www.socialmediaexaminer.com/245See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Live Video: Tips and Techniques for Creating Great Content
07/04/2017 Duration: 40minDo you broadcast live video? Want to learn how to create an engaged following? In this episode, I interview Alex Khan, the founder of Attractive Media, a German social media agency that helps businesses with live video. Show notes: https://www.socialmediaexaminer.com/244See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Google Analytics: How to Analyze the Behavior of Your Site Visitors
31/03/2017 Duration: 46minDo you want to learn more about how people use your website? Wondering how the Behavior reports in Google Analytics can help? In this episode, I interview Andy Crestodina, author of Content Chemistry and co-founder of Orbit Media. Andy specializes in content marketing and Google Analytics. Show notes: https://www.socialmediaexaminer.com/243See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Facebook Messenger Marketing: What Marketers Need to Know
24/03/2017 Duration: 43minDo you want to communicate with your customers via Facebook Messenger? Wondering how Facebook Messenger bots and Messenger ads can help? In this episode, I interview Molly Pittman, the vice president of marketing at DigitalMarketer. She specializes in customer acquisition and teaches regularly for the company's membership community. Show notes: https://www.socialmediaexaminer.com/242See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Animated Visuals: How to Bring Still Images to Life
17/03/2017 Duration: 41minDo you use visuals on your blog and social media? Have you considered animating them? In this episode, I interview visual marketing expert Donna Moritz. Her blog Socially Sorted was recognized as one of Social Media Examiner's Top 10 Social Media Blogs in 2015, 2016, and 2017. Show notes: https://www.socialmediaexaminer.com/241See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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How to Use Facebook to Market Your Products
10/03/2017 Duration: 42minDo you have products to sell? Have you tried using Facebook ads to promote your products? In this episode, I interview Steve Chou. Steve and his wife run an ecommerce site that sells handkerchiefs and linens at BumblebeeLinens.com. Show notes: https://www.socialmediaexaminer.com/240See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Thought Leadership: How to Become Known to People Who Matter
03/03/2017 Duration: 40minDo you want to be recognized as an expert in your field? Wondering how to make a name for yourself? In this episode, I interview Mark Schaefer, a prolific blogger, author, and speaker. He's written Social Media Explained, The Content Code, and The Tao of Twitter. Show notes: https://www.socialmediaexaminer.com/239See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Video Blogging: How to Create Consistent YouTube Content
24/02/2017 Duration: 40minDo you create videos to promote your business? Have you considered starting a regular video blog? In this episode, I interview Amy Schmittauer, an online video expert. She founded Vlog Boss Studios and regularly produces awesome content for her YouTube channel. Show notes: https://www.socialmediaexaminer.com/238See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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How to Use Facebook Ads to Boost Your Best Content
17/02/2017 Duration: 46minDo you use Facebook ads? Have you considered creating Facebook ads from your top-performing organic posts? In this episode, I interview Larry Kim, the founder and chief technology officer for WordStream. He's a frequent blogger, pay-per-click expert, and social advertising ninja. Show notes: https://www.socialmediaexaminer.com/237See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Instagram Stories: How to Create Engaging Stories
10/02/2017 Duration: 45minDo you use Instagram? Wondering how Instagram Stories work? In this episode, I interview Sue B. Zimmerman, an Instagram marketing expert who helps businesses and marketers take their Instagram marketing to the next level. Show notes: https://www.socialmediaexaminer.com/236See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Mobile Local Marketing: Reaching the Mobile Customer
03/02/2017 Duration: 43minDo you have a local business? Want an effective way to market to people who are near you? In this episode, I interview Rich Brooks, author of The Lead Machine: The Small Business Guide to Digital Marketing. He's also host of The Agents of Change podcast. Show notes: https://www.socialmediaexaminer.com/235See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Content Marketing Success: Why Answering Questions Sells
27/01/2017 Duration: 46minDo you want more sales? Is content marketing a part of your strategy? In this episode, I interview Marcus Sheridan, a blogger, podcaster, and keynote speaker who specializes in content and inbound marketing. Show notes: https://www.socialmediaexaminer.com/234See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.