Synopsis
Social Media Examiners Michael Stelzner helps your business navigate the social jungle with success stories and expert interviews from leading social media marketing pros. Discover how successful businesses employ social media, learn new strategies and tactics, and gain actionable tips to improve your social media marketing. Find show notes at https://www.socialmediaexaminer.com/podcast/
Episodes
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Story for Business: How to Create Stories That Move People to Act
15/04/2016 Duration: 42minDo you use stories to engage your audience? Want to see how powerful stories can be? In this episode I interview Park Howell, a brand story strategist who helps businesses grow through the power of stories. He also hosts the Business of Story podcast and performs workshops on stories for business. Show notes: https://www.socialmediaexaminer.com/193See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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The Art of Persuasion: How to Craft Words That Sell
08/04/2016 Duration: 44minDo your words sell? Want to sharpen your copywriting skills? In this episode I interview Ray Edwards, author of Writing Riches and MoneyWords. He's host of The Ray Edwards Show. His latest book is called How to Write Copy That Sells: The Step-by-Step System for More Sales, to More Customers, More Often. Show notes: https://www.socialmediaexaminer.com/192See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Blog Comments Revisited: Why Major Bloggers Are Turning Comments Back On
01/04/2016 Duration: 46minDo you have comments enabled on your blog? Have you ever turned them off? In this episode I interview Michael Hyatt and Brian Clark. Michael is author of Platform and co-author of Living Forward: A Proven Plan to Stop Drifting and Get the Life You Want. Brian is CEO of Rainmaker Digital, and founder of Copyblogger. Show notes: https://www.socialmediaexaminer.com/191See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Facebook Ads Strategy: How Marketers Need to Alter Their Techniques
25/03/2016 Duration: 38minDo you use Facebook ads? Want to learn the latest strategies? In this episode I interview Rick Mulready, the host of the Art of Paid Traffic podcast. He's a Facebook Ads coach and has numerous courses on Facebook advertising, including the FB ADvantage. Show notes: https://www.socialmediaexaminer.com/190See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Periscope: How Your Business Can Benefit From Live Video
18/03/2016 Duration: 42minDo you broadcast on Periscope? Want to use it to connect with and grow your audience? In this episode I interview Kim Garst, author of Will the Real You Please Stand Up: Show Up, Be Authentic, and Prosper in Social Media. Her agency Boom! Social helps businesses understand the selling side of social media. Show notes: https://www.socialmediaexaminer.com/189See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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How Gary Vaynerchuk Turned a Video Series Into a Popular Book
11/03/2016 Duration: 36minDo you use videos to enhance your brand? Want to find ways to grow your business? In this episode I interview Gary Vaynerchuk, CEO of VaynerMedia, host of the #AskGaryVee Show, and author of Jab, Jab, Jab, Right Hook, and #AskGaryVee: One Entrepreneur's Take on Leadership, Social Media, and Self-Awareness. Show notes: https://www.socialmediaexaminer.com/188See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Facebook Live: Why Live Video Matters for Marketers
04/03/2016 Duration: 41minHave you tried Facebook Live video broadcasting? Want to know what it means for your business? In this episode I interview Mari Smith, the world's leading Facebook marketing expert. She co-authored Facebook Marketing: An Hour a Day and is author of The New Relationship Marketing. Show notes: https://www.socialmediaexaminer.com/187See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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16 Twitter Tools for Social Media Marketers
26/02/2016 Duration: 37minDo you use Twitter in your social media marketing? Want to be more efficient and productive on the platform? In this episode I interview social tools expert Ian Anderson Gray. Ian blogs about social tools at Seriously Social, which can be found at iag.me. Show notes: https://www.socialmediaexaminer.com/186See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Nurturing Leads With Social: How to Warm Up Your Following
19/02/2016 Duration: 36minDo you engage with your customers and prospects on social media? Want tactics to warm up your leads? In this episode I interview Kim Walsh-Phillips, CEO of Elite Digital Group, a direct response social agency. She's also a columnist for Entrepreneur Magazine. Show notes: https://www.socialmediaexaminer.com/185See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Snapchat Content Strategy: How Marketers Can Win With Snapchat
12/02/2016 Duration: 46minAre you on Snapchat? Want to know how to use it for marketing? In this episode I interview Carlos Gil, the head of social media marketing at BMC Software and co-host of the Social 545 podcast. He's also an avid Snapchat user. Show notes: https://www.socialmediaexaminer.com/184See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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LinkedIn Mobile: What Marketers Need to Know
05/02/2016 Duration: 49minHave you tried the updated LinkedIn mobile app? Are you actively using LinkedIn to engage with your network? In this episode I interview Viveka von Rosen, the world's leading LinkedIn marketing expert. She authored LinkedIn Marketing: An Hour a Day and is founder of Linked Into Business, a LinkedIn marketing consultancy. Show notes: https://www.socialmediaexaminer.com/183See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Building Business Ideas That Succeed: How to Preflight Your Ideas
29/01/2016 Duration: 47minDo you have a great idea for a business? Is there a new product you want to create? In this episode I interview Pat Flynn, the host of the Smart Passive Income Podcast, who blogs at smartpassiveincome.com and helps hundreds of thousands of entrepreneurs and aspiring entrepreneurs build their dream businesses. Show notes: https://www.socialmediaexaminer.com/182See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Google Tag Manager: What Marketers Need to Know
22/01/2016 Duration: 38minDo you use tracking codes on your website? Have you heard of Google Tag Manager? In this episode I interview Christopher Penn, the VP of Marketing Technology at Shift Communications. His book is titled Marketing Blue Belt and he's also a Google Analytics expert. Show notes: https://www.socialmediaexaminer.com/181See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Dealing With Unhappy Customers: What Social Marketers Need to Know
15/01/2016 Duration: 39minDoes your business respond to customers via social media? Are you prepared to deal with upset customers? In this episode I interview Jay Baer, the author of Youtility, co-host of the Social Pros Podcast and founder of Convince & Convert, an agency and blog focused on digital marketing. Show notes: https://www.socialmediaexaminer.com/180 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Social Media Evolution: What Does the Future of Social Marketing Look Like?
08/01/2016 Duration: 46minAre you amazed at how much social media has changed over the last few years? Want to discover what's next? In this episode I interview Brian Solis, a principal analyst at the Altimeter Group. He's written eight books, including Engage and What's the Future of Business? Show notes: https://www.socialmediaexaminer.com/179See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Is Blogging Dead? Building Your Content Home on Rented Land
01/01/2016 Duration: 52minWondering what the future is for blogs? Is blogging dead? In this episode I interview Mitch Joel and Mark Schaefer. Mitch is president of Mirum, author of CTRL ALT Delete, and host of Six Pixels of Separation podcast. Mark Schaefer is a marketing consultant, author of The Content Code, co-host of The Marketing Companion podcast and a blogger at businessesGROW.com. Show notes: https://www.socialmediaexaminer.com/178See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Accomplishing Goals: A Guide to Getting Stuff Done
24/12/2015 Duration: 45minDid you set goals for the new year? Want to be more successful setting and achieving your goals? In this episode I interview John Lee Dumas, the host of Entrepreneur on Fire, a daily podcast where he interviews entrepreneurs. John has published over 1000 podcast interviews and discovered a lot along the way. Show notes: https://www.socialmediaexaminer.com/177See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Social Growth: How to Use Pinterest to Grow Your Following on Facebook, YouTube and Beyond
18/12/2015 Duration: 37minAre you active on Pinterest? Have you thought about using Pinterest to grow your other social networks? In this episode I interview Natalie Jill, the founder of Natalie Jill Fitness, a site dedicated to health and fitness. She inspires women around the world with her videos and visual content. Show notes: https://www.socialmediaexaminer.com/176See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Social Customer Service: How to Care for Customers With Social Media
11/12/2015 Duration: 45minDoes your business have a social customer service plan? Want to step up your customer service on social media? In this episode I interview Dan Gingiss, former head of digital customer experience for Discover Card, co-host of the Focus on Customer Service podcast and head of digital marketing for Humana. Show notes: https://www.socialmediaexaminer.com/175See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Missing Facebook Pages: What to Do When Facebook Takes Your Page Away
04/12/2015 Duration: 40minDo you know what to do if your Facebook page vanishes? Want to be ready when and if that day comes? In this episode I am joined by Erik Fisher, community manager of Social Media Examiner. Erik and I will explore what happened when our Facebook page disappeared. You'll discover what to do if the same thing happens to you. Show notes: https://www.socialmediaexaminer.com/174See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.