Synopsis
Christopher Lochhead Follow Your Different is a celebration of people, ideas and companies that stand out. A leader in the category dialogue podcasts, it feels like eavesdropping on a surprisingly captivating, candid, insightful, no-BS and conversation. Lochhead features legends whos name you know. And every day legends who youll love getting to know. New York Times Bestselling author Hal Elrod calls it one of the best podcasts of all time, NBA Legend Bill Walton calls Lochhead an exploding star a quasar across the sky, Fast Company Magazine calls him a human exclamation point, The Marketing Journal says hes one of the best minds in marketing and The Economist says hes, off-putting to some.
Episodes
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141 The Real DEA Narcos Javier Peña & Steve Murphy Part 2
05/03/2020 Duration: 01h15minWelcome to part two of our dialogue with the real DEA Narcos Javier Peña and Steve Murphy. These are the two real American heroes who partnered with Colombian Law Enforcement to take down the world’s 1st Narco Terrorist, Pablo Escobar, and their story is the basis for the Netflix smash hit Narcos. In this second episode, you hear the conclusion of how Murph and Javier bring Escobar to justice. We also dig into their thoughts on leadership, management, and life. The End of Pablo Escobar In this riveting conversation, we hear about how Murph and Javier bring Pablo Escobar to his end. They were honest enough to say it was a story of revenge, especially thinking about how many innocent people were killed, some are personal friends of the two . Javier further recounted what transpired the moment Pablo got out of prison in 1991. They had a bounty of 5 million USD to take him down. Eventually, through the initiatives of the Columbian National Police, Pablo Escobar faced his death. “If you watch the show Narcos, t
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141 The Real DEA Narcos Javier Peña & Steve Murphy Part 1
02/03/2020 Duration: 01h35sWelcome to our super, special two-part dialogue with the real DEA Narcos Javier Peña and Steve Murphy. In this first episode, they take us behind the scenes of how they came together, from the US to Columbia, and worked for six years, to get Pablo Escobar. We learn, what it feels like to have a $300,000 bounty on your head and how they dealt with the emotional ups and downs of this long-term, often very lonely and of course extraordinarily dangerous mission. Street Deals to Cartels Javier and Steve are two real American heroes who partnered with Colombian Law Enforcement to take down the world’s 1st Narco Terrorist, Pablo Escobar. Their story is actually the basis for the Netflix smash hit Narcos. Javier recounts how he used to work in Austin Texas, where he runs after street dealers. From street buys to surveillance, he never expected he will be sent to Columbia. It has been months before their superiors transferred them to handle the cartels and Pablo Escobar. “Pablo Escobar is one of the richest traffic
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140 Built, Not Born w/ Self-Made Billionaire Tom Golisano, Founder Paychex
25/02/2020 Duration: 38minToday, we speak with self-made Billionaire, Founder of $30B market cap, Paychex. You’re gonna love this guy! He has a new book: Built, Not Born: A Self-Made Billionaire's No-Nonsense Guide for Entrepreneurs. We dig into the book and his insights on why and when you start a company. He also talks about how to build a long-term, successful business and what important steps to take before marriage. Encourager of Entrepreneurs Tom found himself as an encourager of entrepreneurs. He understood why people evaluate whether they want to become an entrepreneur or not. He knew that there are a lot of things to take into account, such as risk and hardships exclusive to entrepreneurship. As risks would be evident in any career, Tom shares that sometimes it is even riskier to work for somebody than it is to be your own entrepreneur. Besides, a business can serve as an heirloom or an asset that one can resell. “If your business concept is well thought off, and you are very well qualified to run your little company, your
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139 World Without Waste w/ Steve Pratt CEO of AI Startup Noodle
19/02/2020 Duration: 59minThis is our second in our two-part series on Digital Business, with Steve Pratt, CEO of Noodle.AI, the remarkable startup on a mission to changing global manufacturing and supply chain business. We have a real conversation about how the combination of Machine Learning / AI, The Cloud, IoT and deep data analytics can come together to reduce both economic and environmental waste. In case you missed the first part of this two-part series with Business Guru Big Ben Rewis, check it out: Episode 138. Missionary CEO Christopher has known Steve for over 30 years. He has a vast and impressive experience in digital marketing, starting with the creation of CRM business for Deloitte. He was also the founder and CEO of the InfoSys Consulting Practice and he also led IBM Watson’s initiatives. Steve has deep experience in building and managing massively successful, deep technology businesses. He has some powerful insights, through his company Noodle.Ai, into how modern technology can reduce economic and environmental was
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138 Digital Business Guru Big Ben Rewis
17/02/2020 Duration: 01h05minThis is our first in a special two-part series on Digital Business. The legendary Big Ben Rewis joins us today to have a real, powerful conversation about digital businesses today and how big data can contribute to sustainability. In our next episode, watch out for Steve Pratt CEO of Noodle.AI, the remarkable startup changing global supply chains. Surfer, Snowboard, Advisor Big Ben is one of the most extraordinary adventure athlete’s of this time. He is a skier, snowboarder, sailor, and surfer. In fact, one of his first few sponsors were Jake Burton, the founder of Burton Snowboards. Today, when he’s not surfing or on some kind of adventure, Ben Rewis would most likely be dishing digital business advice to Fortune 100 companies and startups in Silicon Valley. He has deep experience in building and managing massively scalable digital business and payments infrastructure. Digital Business Guru Just to name a few of Ben’s contributions, he created the Internet e-Commerce team for Visa. He was also Head of Secu
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137 Sex & Intimacy w/ Alice Little #1 Companion At Moonlite Bunny Ranch
12/02/2020 Duration: 43minThis is a very special episode and a very different episode. Part 1 was with Intimacy Coach Allana Pratt. Today, for Part 2 in our series on Intimacy and Sex, we welcome Alice Little, legal sex worker and #1 Luxury Companion at the Moonlite Bunny Ranch in Carson City, Nevada USA. We get into it! Why Alice loves her job, why she says it’s all about connection, communication, and intimacy, what it’s like to use her service and why nothing is too kinky! Job Unlike Any Other Alice describes herself as a legal sex worker, sex educator, and intimacy expert. She used to travel in the Midwest, educating about sex until she was introduced to brothels. She found out that brothels are a unique place to work. All other sex workers have different work experiences from each other “My job very much so isn’t just sex. It's so much more than that. It’s communication, connection, intimacy and teaching people how to love themselves.” - Alice Little Radical Self-Acceptance From a different perspective, she shares that one of th
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136 Intimacy & Sex w/ Allana Pratt
10/02/2020 Duration: 56minYup, we’re doing it! For this week, we have a two-part special on Intimacy and Sex. In this episode, everyone’s favorite intimacy guru and coach, Allana Pratt. This conversation is a wonderful, magical mystery tour about intimacy, pain, pleasure, how we actually feel through our hearts, and a lot more! Pay special attention toward the end, when Allana gives her ideas for some fun things to do with your partner on Valentine’s day! Next episode, watch out for Alice Little, the two-time, #1 Companion of the Year at Nevada’s Moonlite Bunny Ranch. It is everything you ever wanted to know about her profession and what she thinks you can do to spice up your sex life. Valentine’s Day is Stupid The conversation started off with Allana sharing her thoughts about the upcoming Valentine’s Day. As much as it feels like an obligation for couples to spend, she also shares its a good holiday to make an extra effort for partners. “I think Valentine’s day is a manufactured, stupid-marketing-hiccup-the-prices-of-roses-and-res
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135 Restoring the Soul of Business w/ Rishad Tobaccowala
05/02/2020 Duration: 51minToday, we feature another great author in this series. Rishad Tobaccowala is the Chief Growth Officer at Publicis Groupe, an advertising and communications firm with 80,000 people! He has a brand new book, Restoring the Soul of Business. We talk about how business leaders are overly focused on spreadsheets, why the best companies are like religions, the importance of being human beings at work! Spreadsheet, Story, and Soul Over the last few years where things are moving extremely fast because of technology, data, financial and twitchiness of time, Rishad shares that companies have started tilting towards the spreadsheet side of the business, which is measurable, data-driven and financial. However, for Rishad, a successful company is one who can marry both the spreadsheet side of the business and the story of the business, which is about the culture, the purpose, values, emotion, and talent of the company. “The soul of the business is when you combine the story and the spreadsheet in a way that you have a vi
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134 Wisdom At Work w/ Chip Conley
03/02/2020 Duration: 56minThis is a powerful conversation about mid-life design with Chip Conley. He used to be the CEO of the second-largest based boutique hotel in the US. He then ended up joining Air BNB, to help the young founders of Airbnb navigate their growth in the hospitality category. Today, we talk about why Chip thinks people at their mid-life need to do a reset. Listen for what Chip calls his “emotional equation” and more ideas, based on Chip's new book Wisdom at Work. Boy Wonder to Modern Elder As we continue our run of legendary authors and entrepreneurs, we converse today with Chip Conley. He’s the founder of Joie de Vivre Hospitality, the second-largest operator of boutique hotels in the United States. He started in 1987 at age 26 and held the position of CEO for nearly 24 years. In 2010, after having created and managed 50 boutique hotels mostly in California, Conley sold his company. He later joined the young business leaders of Airbnb. Today Air BNB is the company that created and now dominates a new travel categ
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133 New York Times #1 Best Seller Ryan Holiday On Stillness, Wisdom, Faith, Peter Thiel & More
24/01/2020 Duration: 54minWe continue our run of legendary Authors and today, our guest is NYT #1 Best Selling author Ryan Holiday. Ryan is one of the most important writers of our time and hanging out in his brain, makes you a different person! We talk about stillness, wisdom, faith, Peter Thiel and more! Interesting Topics Ryan is the author of Conspiracy: Peter Thiel, Hulk Hogan, Gawker, and the Anatomy of Intrigue. The book is interesting enough as it is about how Paypal founder Peter Thiel took down Gawker Media, through a grand scheme that was founded on the issue with Hulk Hogan. Apparently, Gawker Media publicized an illicitly recorded home sex tape of Hogan. He also authored the books The Obstacle is the Way, Trust Me, I'm Lying and Growth Hacker Marketing” Ego Is the Enemy. Today, he shares about his recent book Stillness is the Key. “In stillness, I’m illustrating stoic ideas with stories from Zen philosophy and vice versa. I always want to be seeking out deeper ideas and diverse ideas. I think that’s ultimately how you le
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132 Sizing People Up w/ FBI Agent Robin Dreeke
22/01/2020 Duration: 01h10minIn this episode, we continue our run on legendary authors. We hang out with former Marine, FBI agent and Chief of the FBI Counterintelligence Behavioral Analysis Program, Robin Dreeke. This guy used to hang out with foreign spies in an effort to get them to turn on their countries and help the US. He’s got some insanely valuable experience in how to communicate, and relate to people. Detecting Lies Christopher asked one of the most pressing questions any FBI agent has been asked, ‘how do you detect lying?’ Robin candidly shares “you don’t.” He further shares that even the best people in the world have 50% accuracy when it comes to detecting deception. Instead, what Robin looks for when speaking to a “subject” are verbal and non-verbal signs of stress. “I never like to tell someone or think that someone is deceiving or lying, I just think in terms of ‘they don’t have transparency with me.’” - Robin Dreeke Famous Cop Questions One of the most famous cop question, as seen in movies, is the suspect's whereabout
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131 How to Build Billion Dollar Startups w/ David Sacks
17/01/2020 Duration: 01h03sIn this episode, we have a real conversation about legendary entrepreneurs and investor David Sacks about how to build billion-dollar startups. We talk about how startups go off the rails and what is ok and not ok to lose money on. We also touch on why B2C strategies have become powerful for B2B companies and many more! If you’re an executive or an entrepreneur, even if you’re outside of tech, get your pen ready. there's a ton on this episode! Legendary VC We continue our run of legendary VCsc with David Sacks. He was a co-founder of PayPal, Founder, and CEO of Yammer and Founder of Craft Ventures. Some of his investments include Facebook, Uber, SpaceX, Palantir Technologies, Airbnb and Bird This is another great example of the power of a real dialogue podcast. "You know the old line of 'nobody ever got fired for buying IBM'? I think that the modern version of that saying would be 'no one ever got fired for buying the category leader' and if you become the category leader, you just get all these sales by d
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130 Grumpy Old Geek Jason DeFillippo
15/01/2020 Duration: 49minHe’s back! Podcast legend and co-host of Grumpy Old Geeks podcast, Jason DeFillippo joins us for another dynamic conversation about deep fakes, streaming services, and tech that will or will not change your life in 2020. Deep Fakes and Video Editing Undeniably Christopher’s favorite topic with Jason, they talk about deep fakes and astounding editing to produce fake news. Christopher cites a Forbes article about CNN Reporter Jim Acosta allegedly pushing a White House intern. “It was edited to remove 2-3 frames of the film, to speed up, when he pushed the person and they removed the ‘pardon me, ma’am’ out of the audio. That was just creative editing.” - Jason DeFellippo Moreover, there was also another video circulating the interwebs that make it look like Sarah Sanders was intoxicated in public. It doesn’t end there because they also talk about Gal Gadot, the most recent actor to play WonderWoman, who apparently appeared in a porn video. Clearly another deep fake. Have You Heard About “Hearables?” Apparently,
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129 How to go from Sales Rep to Chairman of The Board in Silicon Valley w/ Elisa Steele
13/01/2020 Duration: 56minIn this episode, we are taken for a ride on how to go from sales rep to Chairman of the board with the amazing Elisa Steele. We have a powerful conversation about how she went from sales rep to regional sales to CMO, then CEO. We also talk about what she’s learned from working in massive tech companies like Microsoft and Yahoo and many more, Wait for the part where she gives advice on how women can design legendary careers and have children too. From Sales Rep to CEO Elisa Steels is the Chairman of the board of two publicly traded tech companies, Cornerstone on Demand and Namley. She’s also on the Board of $25B Splunk. More of her career background includes former CEO of Namley and Jive and former CMO of Skype, and Yahoo. She candidly shares what she learned from her career in these huge tech companies and from smaller entrepreneurial companies. From the time she graduated, she had a clear vision of what success looks like and she believes she will achieve it through sales. “If I went into sales, then its
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128 Human Behavior & Loving People with Different Abilities w/ Dr. Sean Peterson
06/01/2020 Duration: 01h45sThis dialogue is a glimpse into a legend— whose name might not be world-renown but surely is worth getting to know—Dr. Sean Peterson. We connected over our love of people and children who are, “differently-abled. We talk about autism, uniqueness, human behavior and more. Love For Kids We’re at a point where every guest we have on could be someone famous. But just because someone’s well known, doesn’t mean you can have a real-life affirming conversation with them. Today, Christopher converses with Dr. Sean Peterson. Dr. Sean has a Phd. in Applied Behavior Analysis and has spent 10 years running an autism clinic. He’s a wonderful guy, a husband and father. He also runs a physical therapy clinic with his wife called FYZICAL. “I think people are wonderful in general but working with kids in particular, is amazing. the delight that they have in their eyes, the ability to just make me laugh about ridiculous things.” - Dr. Sean Peterson What is Autism? Dr. Sean defines autism as “a neurodevelopmental disorder. He
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127 How To Get & Stay Fit w/ Joey Wolfe
03/01/2020 Duration: 52minFor our first episode this year 2020, we hang out with professional athlete fitness trainer and founder of Paradigm Sport in Santa Cruz, CA, Joey Wolfe. Today we go beyond all of 7-minute abs BS, get fit quick, scams and shams and have a real, different conversation about making fitness and wellness stick in your life. Trainer of Champions and Weekend Warriors The last time Joey Wolfe had a conversation with Christopher was a year ago. Joey’s episode remains one of our most popular ever. We’re definitely sure, listeners will get practical ideas for well-being improvement, He has trained superstar athletes like Mitch Haniger of the Seattle Mariners. Additionally, he has worked with former UFC champion Luke Rockhold. World Surf League rookie of the year Nat Young and a lot of regular weekend warrior type like us have trained with him. “We all know what to do. We all know that going and exercising in the gym for a min of 30 min is a good thing. But for a lot of people, there’s something preventing them from
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126 Grief & Happiness For The Holidays w/ Dushka Zapata
23/12/2019 Duration: 33minToday, one of the most prolific and important writers in the world, Dushka Zapata, joins us for a very unusual but moving discussion. They talk about grief, happiness and why its okay to opt-out for the holidays. Her work has been viewed over 150 million times on Q & A site Quora. This might be the most different conversation you’ve ever heard about the holidays! Remembering Those We Have Lost The holidays are wonderful celebratory times for us to focus on our friends, family and for many of us, our faith. For many of us, the holiday season can be a happy season. However, there are quite a number who have moments of some sorrow. The holidays, intentionally or unintentionally, reminds us of the people we have lost. “As you know, I write a lot at Quora. A lot of questions I answer are about people who are asking permission.’Is it normal for me to be sad? How long should grief last? i lost my dog four years ago and I’m still mourning, is that normal?’ To me, my answer is always, ‘who cares?’ Who cares if it’s
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125 Bas Rutten: How to over-come anything w/ UFC Hall of Famer & O2 Trainer Inventor
20/12/2019 Duration: 01h04minOne of Christopher Lochhead’s hero, UFC Hall of Famer and MMA legend Bas Rutten joins us today for another powerful and insightful conversation. We talk about how as a Dutch Kid, Bas, over-came horrible asthma and eczema, and bullying to become, the “Baddest Man in the World.” He shares about his outlook in life, his techniques when learning a new skill and a lot more. Fun, Playful and Affable Bas Rutten shares how some people see his life as almost like a cartoon character. He shares how he did a commercial for Cartoon Network focusing on anti-bullying and getting fit. These campaigns were personally moving for him as he was bullied when he was young due to severe asthma and eczema. “I know people who have asthma 365 days a year. I know people who are covered with eczema. Compared to them, this is not really that bad. That was my outlook always in life. There's always somebody, out there who has it worse than you.” - Bas Rutten Greatest and Most Terrifying Bas is a Sensei, commentator, and inventor. He is a
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124 John McAfee For President
13/12/2019 Duration: 44minAfter breaking the internet with our Mia Khalifa Episode 111, we are bringing you another episode with John McAfee, Legendary Silicon Valley entrepreneur, and 2020 U.S Presidential candidate. He joins us to share his experiences in Silicon Valley and talks about why he thinks “it doesn’t matter who the President is. This will no doubt be one of our most controversial episodes. Then and Now John has been called “The most interesting man in the world.” He was an outlaw, from parts unknown, He has lived part of his adult life, on the run, somewhere in Latin America. Today, John is a candidate for US President in 2020 If his name rings a bell, that is because he is the founder of McAfee The Security Company. John also got into a well-publicized Twitter war with Kim.com, the founder of now-defunct file hosting service Megaupload. Garden of Eden of Technology John passionately describes Silicon Valley then as the Garden of Eden of Technology. It was known as a tech hub for the world. He also shared interesting tho
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123 This Could Be Our Future w/ Yancey Strickler, Kickstarter Co-Founder
11/12/2019 Duration: 01h05minJoin us in another fascinating and timely discussion with Yancey Strickler, Co-Founder & former CEO of Kickstarter, one of the most important new companies in the Startup ecosystem. He is the author of the new book This Could Be Our Future: A Manifesto for a More Generous World. Yancey is an experienced entrepreneur who shares very powerful insights that apply to your business and your life. Listen to our discussion about Bentoism. It’s an intriguing way to think about life. A Chapter From The Book In a chapter of Yancey’s new book This Could Be Our Future: A Manifesto for a More Generous World, he shares about Adele and how he found a startup company that measures loyalty and engagement. Adele faced issues with scalpers purchasing and jacking up prices of her concert tickets. “Currently, we imagine that economics is how everything should be distributed and here, Adele, found some other value through which to make herself available.” - Yancey Strickler Through the algorithm, Adele chose Top 30 per area of he