Aurelius

Episode 28 highlights with Jim Kalbach: - What is the difference between user experience, customer experience and marketing - Jim’s background in UX design and how that helped him transition to his role now in customer experience and product education - Remembering that the “grass is never greener” and no organization is perfect in order to have a longer term impact where you work - What is the true secret to becoming a kick ass design leader - The long term effects of even the smallest UX and user research decisions - Experience mapping principles and tips from Jim’s book - Building empathy and understanding for your stakeholders and business to be a more successful designer

Listen to Episode 27 for highlights with Brianna Sylver including: - The difference between user research and market research -Using both market research and user research to build a better design strategy - Why market research may not be what you think it is - How and when you should think about doing user research more like a market researcher - Project mindset vs. product mindset - Tactical vs. strategic UX design

- How Jeffrey and the team at An Event Apart design the experience of the conference - The dangers in the seduction of building “cool” stuff as opposed to the things people need - What’s the difference between junior designers and senior designers? - Design ethics, mindfulness and inclusiveness in UX design and product management - How the web and design has changed since 1995

- Product management at Intercom - Choosing the right problems to solve for your customers - What user research looks like at Intercom - How Michelle and the product team at Intercom chooses which projects to work on - Where does UX design start and Product Management end?

Episode 24 Highlights: - What is creativity? - The concept of “flow” and its role in identifying and harnessing your creativity - Denise’s story of her very own zone of genius and how you can find yours - Dangers of burnout, how you got there, how to dig yourself out and also how to avoid it - Different types of motivation and what they have to do with your work - How making custom earrings helps Denise be a better writer and speaker - Using HALT to take care of yourself and foster your inner creativity

Episode 23 Highlights with Lindsey Redinger: - What is ResearchOps and how do you operationalize user research? - Making research accessible to everyone in the organization - How InVision documents and stores user research insights - Lindsey’s trick for helping all of InVision build empathy with their customers - Getting new employees at InVision up to speed with who their customers are as part of their new hire onboarding - How to get started in your ResearchOps practice or operationalizing user research and your company - Keeping individual projects aligned to broader company goals - How Lindsey and InVision uses the Jobs To Be Done framework to keep user research focused https://blog.aureliuslab.com/lindsey-redinger-user-research-and-research-ops-podcast

Episode 22 highlights: - Peter’s new book “Planning for Everything” and what led him to decide to write a book about planning - What we can learn from the U.S. Marines about planning better design and research projects - Peter’s framework of S.T.A.R.F.I.N.D.E.R and how to use it for better planning of your ux, design and research projects - How Agile development process can help...and hinder your design and software project planning - Are you OVER-planning? How to determine if you are and if so work at getting better at improvising - Tips for convincing your stakeholders to do (or do more) user research - Systems thinking and how it applies to UX design and product management - Ways to be more self-aware in the design, features and decisions we make in our work as UX designers, researchers and product managers more here: https://blog.aureliuslab.com/peter-morville-interview-on-ux-user-research-and-design-planning

Episode 21 Highlights: - Lou’s background, the beginning of the internet and how UX/IA all started - The stories behind Lou meeting Tim Berners Lee and Larry Page - How Lou started Rosenfeld Media, the UX book publishing company - The story of the blind men and the elephant and how it applies to building a great user experience - DesignOps, ResearchOps and how Lou began major conferences around those topics - Lou’s advice for those of us working in large organizations doing UX design

- The technology stack that we built Aurelius with and how it’s evolved over time - Understanding common development terms to better communicate design ideas - An inside look at how Joseph and Zack make decisions about the product and the company - Behind the scenes views and opinions on making technology upgrades and feature prioritizations - How we build Aurelius like Wyatt Earp

Episode 20 highlights - What does a high functioning design team look like and how are they organized? - The three types of successful enterprise UX organization models - How companies like Target, Spotify, Netfilx, Google and more are doing designops and great UX design at scale - Creating and sharing user research findings across your organization

First episode of our new series, Inside Aurelius where Zack Naylor and Joseph Szczesniak, co-founders at Aurelius discuss important topics and the inner workings of Aurelius. This episode's topics include: - Why we made aurelius v2 and how we got there - How we used user research and customer feedback to completely re-design and re-develop our product and company focus UX design, science and art - How Joseph, our CTO took an interest in UX as a developer and how UX can enrich a developers work and satisfaction - How and why developers should participate and have a stake in user research

- How Mariah came into Human Centered Design from an Industrial Design background - Doing user research and how to include developers/technologists - What are customer feedback loops, how to create and act on them at scale - What it takes to build a truly customer centered organization - How Pluralsight conducts, analyzes and applies user research at scale - The process of Directed Discovery and how to do it - Doing human centered design at scale with a large and growing team - How to empower everyone at your organization to understand customers better

Aurelius Podcast Episode 18 Highlights - How user research directly applies to making businesses more successful - Doing customer research to inform pricing strategy - Figuring out what is most valuable to your customers - Using customer research to develop buyer personas - How you’re probably doing surveys wrong and how to fix that - Helping people understand what you learned from user research and put it to use - Potential pitfalls of building and using personas and how you can avoid them

Erika Hall, co-founder at Mule Design on the Aurelius podcast Episode 17 highlights: - Use research and design to create products and systems that are more balanced - Where to start helping your company make a bigger impact with user research - “Startup” culture and why it can be very unhealthy and unproductive - Why some companies still aren’t doing user research and how you can help - How having shared goals boosts collaboration and creativity

Andy Vitale, Director of UX at Polaris Industries on the Aurelius podcast Episode 16 highlights: - What makes experiences valuable - Getting a “seat at the table for design” - How to grow from a designer into a design leader - Speaking the language of business to sell your ideas - How to tie design decisions to business metrics

Episode 15 highlights: - Non dominant thinking styles, diversity in product design and user research - Difference between problem space research and solutions research and why it matters - The concept of “thinking styles” in research and how to apply them in UX design - How machine learning and AI can create emergent experiences in the future - Different types of empathy (cognitive and emotional), what they are and how to use each one - A brilliant, tactical example of how to make sense of what you learn from user research

Aurelius podcast episode 14 with Steve Portigal Full show notes here: https://goo.gl/WN2NBJ - Why you should be doing [more] user research - How to convince your stakeholders that user research is important - 3 approaches to building brilliant products and features (and which one is best) - Convincing your stakeholders and leaders to do (more) user research - What is a user research process to make sure you’re learning the right things - The difference between research analysis and research synthesis

Episode 13 highlights: - The beginnings of Clearleft - How the UX agency to client relationship has changed - Designing like a detective - Gathering the right evidence to do great UX design - The tools and application are of design thinking - How to go from research, synthesis and insights into actual design - Dangers of “research theater” and how to avoid them - Getting past the obvious solutions to create your most brilliant designs

Episode 12 highlights: - Tomer Sharon’s user research tool at WeWork, Polaris - Tomer Sharon on Democratizing UX - What is user research - What makes up a key insight and how to create them - How to do user research the right way - What questions can user research answer - Difference between finding out what customer want vs what they need - Research nuggets, what they are and how to create them

Episode 11 highlights: - Why understanding a business model is critical for designers
 - Using design to do more than make a great interface or a sexy advertisement
 - Humanizing business and letting design/design thinking drive how business gets done
 - What OKRs are, where they’re used and how to do them
 - How Christina has used OKRs for both business and her own life
 - Embracing business metrics as designers
 - How you can be more innovative than Steve Jobs 
- Tools and techniques for looking at your customer feedback and research insights to get beyond your assumptions