At The Coalface Podcast - Hosted By Jason Greenwood
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 276:10:01
- More information
Informações:
Synopsis
At the Coalface is hosted by Jason Greenwood and covers all things digital, social media, business & marketing related. Jason has worked in the digital space for over 15 years and is based in Auckland, New Zealand.
Episodes
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E87: Talking Customer Experience Hijacking & Brand Protection w/ Kathleen Booth, Clean.io - At the Coalface Podcast - 15 July 2021
14/07/2021 Duration: 48minKathleen Booth is the CMO of Clean.io - https://www.clean.io Clean.io is an eCommerce customer experience and brand/margin protection platform Clean.io helps protect brands from the negative customer experience, margin and customer data impacts of browser based coupon and deal finder extensions like Honey, Coupert, Amazon Assistant, Pricescout, Offers.com and others Jason & Kathleen discuss why Clean.io was created and how these browser technologies work and why they are so destructive to brands and ultimately to customers themselves
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E86: Talking eCommerce Startup Tech Journeys w/ Nick Raushenbush, Shogun - At the Coalface Podcast - 8 July 2021
07/07/2021 Duration: 01h04minNick Raushenbush is the co-founder & COO of Shogun - https://getshogun.com Shogun is an eCommerce tech startup founded in 2015 and specialising in technology that helps eCommerce brands sell more. Their first product 'Page Builder' has been wildly successful and is used by over 20k merchants worldwide. Their latest product 'Shogun Front End' is an end to end headless front end solution. Shogun has received over $100m in investor funding to date with a valuation of almost $600m and heading towards unicorn valuation status. Nick sat down with Jason to discuss the eCommerce startup/tech journey and what's next for Shogun!
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E85: Talking eCommerce Personalisation w/ Jim Lofgren, Nosto - At the Coalface Podcast - 1 July 2021
30/06/2021 Duration: 01h02minJim is the CEO of Nosto, a popular SaaS based eCommerce personalisation platform - https://www.nosto.com Jim and Jason talk about the current and future state of personalisation, particularly in the omni-channel era. How do brands ensure 'surprise and delight' moments when 'hyper-personalisation' is in play? They also talk about Nosto's recent acquisition of the Stackla Social UGC (User Generated Content) platform and how Nosto is looking to leverage Stackla tech within Nosto to further enrich the customer experience and brand stickiness. Jim is currently based in Sweden and you can hear the birds chirping in the background as he speaks, which was a nice touch! :-)
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E84: Talking CLV, RFM, CAC and all things Customer w/ Juliana Jackson, Omniconvert - At the Coalface Podcast - 24 June 2021
23/06/2021 Duration: 01h17minJuliana Jackson is the Chief Growth Officer at Omniconvert - https://www.omniconvert.com/reveal Omniconvert is a SaaS software company that offers their Explore, Reveal, Adapt and Survey platforms for 360deg actionable customer insights and predictive analytics. Their tools span the spectrum of both quantitative and qualitative data points to allow eCommerce and omni-channel merchants to market to and more importantly SERVE their customers better. Juliana is a no-holds-barred straight talker so buckle up for some customer centric truth and f-bombs! :-)
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E83: Talking the future of Privacy, Customer Data and CDP‘s w/ Nick Hinsley, Lexer - At the Coalface Podcast - 17 June 2021
16/06/2021 Duration: 01h34sNick is the VP of retail at Lexer - https://lexer.io Lexer is a Customer Data Platform (CDP) vendor based in Melbourne Australia. As part of the wider eCommerce tech ecosystem, CDP's are rapidly gaining in popularity as the death of 3rd party cookies and new iOS privacy restrictions affect how merchants acquire new customers. This has led to a renewed focus on zero & first party customer data and customer retention as more sustainable ways to grow a business.
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E82: Talking eCommerce & Digital Transformation - Jason Guests on the Unbxd Podcast w/Karanvir Gupta - At the Coalface Podcast - 10 June 2021
09/06/2021 Duration: 49minIn this fireside chat style episode, Jason is a guest on the Unbxd Vlog/Vodcast Series and the audio is posted here for your listening pleasure. The Unbxd team discusses the future of eCommerce with Jason to get his take.
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E81: Talking the future of eCommerce w/ Mike Angell, Carted - At the Coalface Podcast - 8 June 2021
07/06/2021 Duration: 59minMike Angell is the co-founder of Carted - https://www.carted.com/ Mike has worked in digital and eCommerce for years. He and co-founder Holly Cardew are now planning to totally disrupt the eCommerce world with Carted, the world's first 'Universal Commerce API'.
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E80: Talking Customer Centricity, CX and CRO w/ Michael Laps, Yoghurt Digital - At the Coalface Podcast - 2 June 2021
01/06/2021 Duration: 48minMichael is the Co-Founder and Director of Yoghurt Digital based in Sydney - https://www.yoghurtdigital.com.au Yoghurt specialises in Branding, User Experience Design/Research, Conversion Rate Optimisation and Digital Marketing. In this episode we discuss his world and how businesses can truly become more customer centric across all experiences and touch points.
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E79: Talking Opportunities & Obstacles for B2B eCommerce w/ Ofer Yourvexel, Pepperi - At the Coalface Podcast - 27 May 2021
26/05/2021 Duration: 49minOfer is the founder and CEO of Pepperi - https://www.pepperi.com Pepperi is a dedicated B2B commerce platform. Listen in as he and Jason discuss the all ins and outs of B2B commerce obstacles & opportunities!
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E78: Talking B2B Marketing Automation w/ Bhaskar Sarma - At the Coalface Podcast - 12 May 2021
12/05/2021 Duration: 52minBhaskar is an email Marketing Automation expert and in this pod, we jam and discuss how B2B customer expectations have changed and how Marketing Automation can help!
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E77: If you’re not factoring in ‘Cost to Service’, your CLV will NEVER be accurate - At the Coalface Podcast - April 2nd, 2021
02/04/2021 Duration: 24minWhy you MUST track and include ‘cost to service’ as part of your CLV calculations for them to be accurate.
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E76: What’s a CDP and why does your business need one? - At the Coalface Podcast - Feb 28th, 2021
28/02/2021 Duration: 30minIn this episode we discuss what a CDP (Customer Data Platform) is, why you need one and how to pick the right one for your business!
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E75: Is it time for eCommerce site Bug Bounties? - At the Coalface Podcast - Jan 25th, 2021
25/01/2021 Duration: 10min -
E74: Let's Talk About Click & Collect! The What, Why and How - At the Coalface Podcast - Jan 20th, 2021
20/01/2021 Duration: 39min -
E73: 2020 eCommerce Year in Review + 2021 Preview - Jason guests on the NEW Grinteq Podcast - Dec 4th, 2020
03/12/2020 Duration: 01h17minJason is the first guest on Episode 1 of the new Grinteq Podcast (check them out on YouTube) with amazing hosts Nick Kaeshko &
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E72: Why 99% of Merchants DON'T Need Headless Commerce w/ Nihad Memić - At the Coalface Podcast - Nov 27, 2020
26/11/2020 Duration: 01h04minThis episode was prompted by a controversial post Jason made on LinkedIn where he asserted that most merchants simply do not need a Headless Commerce solution and that it's just a popular buzzword for 2020. Nihad holds much the same view, commented on the post and agreed to be on the pod to discuss this topic further with Jason and here we are. Nihad is a Managing Partner at Woolman, the biggest Shopify Plus agency in Europe. Thanks for your insights Nihad!
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E71: 3 Things to Look for in Your Next PIM Platform - At the Coalface Podcast - Nov 12, 2020
12/11/2020 Duration: 23minProduct Information Management (PIM) platforms are getting more and more attention as a critical part of a modern commerce stack. Brands are starting to realise the incredible volume and complexity of enriched product data required to feed optimized catalogs to the myriad sales and marketing channels available today. That’s where a Product Information Management (PIM) platform comes into play. In this episode we discuss 3 things you should be looking for in your next PIM platform!
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E70: Google Has Stopped Innovating Search - At the Coalface Podcast - Oct 9, 2020
08/10/2020 Duration: 08minGoogle dominated web search by building a better search engine. But they’ve stopped innovating in the last few years as their monopoly status has eliminated the need to stay ahead of anyone else in the space. Here’s what I think they should do... :-)
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E69: LinkedIn Connection Strategy & Tactics - At the Coalface Podcast - Feb 4, 2020
04/02/2020 Duration: 25minEver wondered who you should be connecting with on LinkedIn? In this episode Jason shares his top tips to help you identify your ideal LinkedIn connections!
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E68: Burning Bridges and Taking Names - At the Coalface Podcast - Jan 19, 2020
18/01/2020 Duration: 19minBe careful what you wish for. How you get your way matters much more than whether you get your way or not. In this episode Jason shares two real life stories that show just how important relationships are in work and life.