At The Coalface Podcast - Hosted By Jason Greenwood

Informações:

Synopsis

At the Coalface is hosted by Jason Greenwood and covers all things digital, social media, business & marketing related. Jason has worked in the digital space for over 15 years and is based in Auckland, New Zealand.

Episodes

  • E327:

    31/01/2024 Duration: 52min

    Monika (https://www.linkedin.com/in/monika-jain-6661822) is the Co-Founder of Presto - https://www.presto-apps.com Presto is a Marketplace technology platform with a deep specialisation in B2B capabilities Presto allows anyone to build a new Marketplace experience quickly and easy with their 'Marketplace in a Box' solution Presto has built out a broad suite of functionality that can support virtually any vertical, industry or use case In this episode, Jason & Monika discuss the 'rise of the marketplace' as the preferred way for many customers to buy online and what it takes to deliver a modern marketplace experience

  • E326:

    29/01/2024 Duration: 01h02min

    Adam is the Co-Founder and CEO of Magnet Monster⁠ (https://www.magnetmonster.co.uk) - a specialist email marketing agency He is also the Co-Founder of Content Army (https://www.contentarmy.agency) - a thought leader focused content delivery agency Adam was gracious enough to be our guest mentor for this episode of Mentoring Moments - thank you! ------------------------------------------- Welcome to 'Mentoring Moments', a sub-series of the Podcast Mentoring Moments is composed of clips taken from Jason's Mentorship Sessions These sessions cover topics such as: digital, eCommerce, retail, SaaS, marketing, tech and business - plus so much more! The episode title outlines some of the topics covered in the episode for reference We also regularly feature 'Guest Mentors' to talk about their own areas of expertise If you'd like to join Jason's Mentorship Program ('The Mentor Sessions') for free and get answers to your own questions, head over to the registration page

  • E325:

    26/01/2024 Duration: 54min

    Gökhan (https://www.linkedin.com/in/g%C3%B6khan-erkavun⁠) is Co-Founder & CEO of StoreAutomator - https://www.storeautomator.com As a brand retailer (https://www.beautybridge.com), Gökhan found himself needing to connect to Amazon in the very earliest days of Amazon's growth curve There was nothing off the shelf to help and so he developed the connector himself - and the rest was history In this episode, Jason & Gökhan discuss the explosion of digital channels that a retailer can sell through and how it's imperative they become 'channel agnostic' so they can sell on existing, new and emerging channels quickly and easily

  • E324:

    25/01/2024 Duration: 54min

    ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Chris is the Co-Founder of Forwrd Agency - https://www.forwrd.agency Forwrd is an agency that specialises in YouTube performance marketing via YouTube ads Forwrd has seen incredible success for B2B eCommerce brands that leverage this flexible, scalable and high ROI ad channel In this episode, Jason & Chris discuss the unique benefits of YouTube advertising and how B2B brands are missing a huge opportunity if they are not exporing this global media channel

  • E323:

    22/01/2024 Duration: 36min

    Welcome to 'Mentoring Moments', a sub-series of the Podcast Mentoring Moments is composed of clips taken from Jason's Mentorship Sessions These sessions cover topics such as: digital, eCommerce, retail, SaaS, marketing, tech and business - plus so much more! The episode title outlines some of the topics covered in the episode for reference We also regularly feature 'Guest Mentors' to talk about their own areas of expertise If you'd like to join Jason's Mentorship Program ('The Mentor Sessions') for free and get answers to your own questions, head over to the registration page to apply for 1-1 mentorship on this page: ⁠⁠⁠⁠https://bit.ly/3Ncui1c⁠

  • E322:

    19/01/2024 Duration: 48min

    Ben (https://www.linkedin.com/in/ben-sharf-b554a5b3) is Co-Founder of Platter - https://www.platter.co Platter is an eCommerce success accelerator for Shopify merchants Platter provides a turn-key high performing Shopify theme and app based suite of functionality that ensures high conversion rates, low friction and high customer retention out of the box Platter sets merchants up for success on Shopify from day 1 In this episode, Jason & Ben discuss how the Platter team identified a gap in the current Shopify ecosystem where new (and established) merchants and their partners treated each implementation as a bespoke solution and how Platter aims to change this paradigm

  • E321:

    17/01/2024 Duration: 01h08min

    ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Sean is the Founder of Willows Consulting - https://www.willows-consulting.com (acquired by Granite) Sean is also the Head of eCommerce at Granite Digital - https://www.granite.ie Granite is specialist eCommerce agency based out of Ireland Granite and sister agency Willows Consulting have deep B2B eCommerce experience and have helped B2B brands succeed in eCommerce for over 20 years In this episode, Jason & Sean discuss how and why some of the most successful B2B retailers in the market sail under the radar and how aspiring B2B brands can derisk their business by adding an eCommerce channel

  • E320:

    15/01/2024 Duration: 53min

    Barada is the Co-Founder and CEO of Mason - https://getmason.io - an AI shopping engine for eCommerce stores Barada was gracious enough to be our guest mentor for this episode of Mentoring Moments - thank you! ------------------------------------------- Welcome to 'Mentoring Moments', a sub-series of the Podcast Mentoring Moments is composed of clips taken from Jason's Mentorship Sessions These sessions cover topics such as: digital, eCommerce, retail, SaaS, marketing, tech and business - plus so much more! The episode title outlines some of the topics covered in the episode for reference We also regularly feature 'Guest Mentors' to talk about their own areas of expertise If you'd like to join Jason's Mentorship Program ('The Mentor Sessions') for free and get answers to your own questions, head over to the registration page to apply for 1-1 mentorship on this page: ⁠⁠⁠⁠https://bit.ly/3Ncui1c

  • E319:

    12/01/2024 Duration: 56min

    ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Nik (https://www.linkedin.com/in/halusa) is a Co-Founder & CEO of Nautical Commerce - https://www.nauticalcommerce.com Nautical is a headless, multi-vendor eCommerce marketplace platform Think of Nautical as a platform that allows a merchant to set up an 'Amazon like' multi-seller eCommerce experience as a marketplace owner/operator Nautical includes all the vendor, product, sales, payment & rev share management features a brand needs to create a standalone or (traditional) eCommerce site integrated marketplace experience Nautical can support DTC, B2C & B2B marketplace functions on one platform In this episode, Jason & Nik discuss the marketplace opportunity for brands, as well as how operating a marketplace can be one of the top growth drivers for B2B eCommerce

  • E318:

    10/01/2024 Duration: 48min

    ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Matthew is the Founder of The Subscription Doc - https://www.thesubscriptiondoc.com Matthew is also the head of patnerships for QPilot - https://qpilot.com Matthew helps brands of all sizes and business models successfully implement subscription sales models and tehnology into their businesses In particular he is a B2B subscription commerce specialist In this episode, Jason & Matthew discuss how B2B brands can leverage subscription sales models to help create a better customer experience and predict + increase their revenues

  • E317:

    09/01/2024 Duration: 01h02min

    Paul is the Founder & Editor of Shopifreaks - https://www.shopifreaks.com Paul was gracious enough to be our guest mentor for this episode of Mentoring Moments - thank you! ------------------------------------------- Welcome to 'Mentoring Moments', a sub-series of the Podcast Mentoring Moments is composed of clips taken from Jason's Mentorship Sessions These sessions cover topics such as: digital, eCommerce, retail, SaaS, marketing, tech and business - plus so much more! The episode title outlines some of the topics covered in the episode for reference We also regularly feature 'Guest Mentors' to talk about their own areas of expertise If you'd like to join Jason's Mentorship Program ('The Mentor Sessions') for free and get answers to your own questions, head over to the registration page to apply for 1-1 mentorship on this page: ⁠⁠⁠https://bit.ly/3Ncui1c

  • E316:

    05/01/2024 Duration: 44min

    ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Luke is a Co-Founder of The Rave - https://therave.co The Rave is an eCommerce Referral Platform with a twist - cash referral rewards! The Rave helps brands build a referral army and 5x their referral rate The Rave lets customers sell on a brand's behalf with a gamified rewards platform on autopilot In this episode, Jason & Luke discuss the deficiencies of traditional earn-spend-earn referral programs and why this limits the chances of virality for their products and influencers that might consider promoting them

  • E315:

    02/01/2024 Duration: 49min

    Ramiro is the President and Co-founder of GoAvance - https://goavance.com Ramiro was gracious enough to be our guest mentor for this episode of Mentoring Moments - thank you! ------------------------------------------- Welcome to 'Mentoring Moments', a sub-series of the Podcast Mentoring Moments is composed of clips taken from Jason's Mentorship Sessions These sessions cover topics such as: digital, eCommerce, retail, SaaS, marketing, tech and business - plus so much more! The episode title outlines some of the topics covered in the episode for reference We also regularly feature 'Guest Mentors' to talk about their own areas of expertise If you'd like to join Jason's Mentorship Program ('The Mentor Sessions') for free and get answers to your own questions, head over to the registration page to apply for 1-1 mentorship on this page: ⁠⁠https://bit.ly/3Ncui1c

  • E314:

    29/12/2023 Duration: 44min

    ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Steven is the NED at SPRII - https://sprii.io SPRII is a livestream shopping platform for eCommerce brands With SPRII, brands create live videos using nothing more than a smartphone to engage customers and sell products Then they live stream these videos to Facebook, Instagram, and their website - simultaneously if they want Consumers tune into these live shopping events to learn more about products and get limited offers Consumers then use comments to ask questions in real time and add products to their shopping cart In this episode, Jason & Steven discuss the intricacies of Livestream shopping and why it hasn't yet taken off in the west like it has in Asia and what they are doing to try and change that!

  • E313:

    28/12/2023 Duration: 29min

    This is a Special Edition of B2B Commerce Corner! I attended the inspiring B2B Online Florida Conference (2023) in October - https://b2bmarketingeast.wbresearch.com I worked with the conference organisers to interview some of the delegates and get their take on the conference I got their feedback on content, what they learned and what they liked most about attending the conference This is will be a great episode to listen to if you are considering attending the B2B Online Florida or Chicago events next year!

  • E312:

    25/12/2023 Duration: 36min

    Welcome to 'Mentoring Moments', a sub-series of the Podcast Mentoring Moments is composed of clips taken from Jason's Mentorship Sessions These sessions cover topics such as: digital, eCommerce, retail, SaaS, marketing, tech and business - plus so much more! The episode title outlines some of the topics covered in the episode for reference We also regularly feature 'Guest Mentors' to talk about their own areas of expertise If you'd like to join Jason's Mentorship Program ('The Mentor Sessions') for free and get answers to your own questions, head over to the registration page to apply for 1-1 mentorship on this page: ⁠⁠⁠https://bit.ly/3Ncui1c

  • E311:

    22/12/2023 Duration: 50min

    ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠David is the Founder of Handwrytten - https://www.handwrytten.com Handwrytten’s technology allows brands to scale their handwritten outreach, creating positive impressions and long lasting bonds Handwrytten brings the power of AI, robotics and personalisation to pen and ink letters and card Handwrytten allows brands to interweave handwritten notes into their marketing automation workflows In this episode, Jason & David discuss how postal direct mail has evolved over the years and how handwritten notes achieve unique cut through unlike any other form of customer communication

  • E310:

    21/12/2023 Duration: 47min

    ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Mark is the SVP - B2B and Market Research at Digital Commerce 360 (DC360) - https://www.digitalcommerce360.com DC360 is one of the preeminent B2B commerce news and research orgabisations in the world Mark has been doing deep market research in the world of B2B digital commerce for over two decades In this episode, Jason & Mark discuss what we collectively achieved in B2B digital commerce in 2023 and what's in-store for us in 2024 and Mark makes a prediction as to which B2B channel will see the most growth in 2024!

  • E309:

    18/12/2023 Duration: 29min

    Welcome to 'Mentoring Moments', a sub-series of the Podcast Mentoring Moments is composed of clips taken from Jason's Mentorship Sessions These sessions cover topics such as: digital, eCommerce, retail, SaaS, marketing, tech and business - plus so much more! The episode title outlines some of the topics covered in the episode for reference We also regularly feature 'Guest Mentors' to talk about their own areas of expertise If you'd like to join Jason's Mentorship Program ('The Mentor Sessions') for free and get answers to your own questions, head over to the registration page to apply for 1-1 mentorship on this page: ⁠⁠https://bit.ly/3Ncui1c

  • E308:

    16/12/2023 Duration: 56min

    ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Josh is the Founder of KickoffLabs - https://kickofflabs.com KickoffLabs is a viral marketing gamification platform for eCommerce brands KickoffLabs saves money and drives sales by turning fans into influencers using viral giveaways, leaderboards, referral rewards, or product launches In this episode, Jason & Josh discuss how brands can create more engaging customer experiences by making them more novel, fun and rewarding

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