Inner Sircle

On this episode, I give my POV that brands always should be experimenting with different content styles. Dont just go all in on any one style, because u like one or because data tells you performs. If you do love it and/or the data is promising, that is great and you should lean into it BUT not 100%. Leave some room to always be testing.

On this episode, I offer up a POV on how to create recipe content in a more strategic way.

On this episode, I am advocating for brands to go deeper with their community management. Perhaps even going back to comments you have already closed out and rekindling the conversation?

On this episode, I am advocating for brands to repurpose and reuse old content

On this episode, I talk about the importance of dual assets and the access to an Art Department

On this episode, I am advocating for front-loading meaningful messaging into your TikTok content

On this episode, I am encouraging brands to rethink their paid social strategy. All of your paid social dollars should not be in service of DTC. Much of your spend should be focused on getting your social marketing communications in front of the right eyeballs.

On this episode, I encourage brands to not judge their social media team's performance based on likes and comments.

On this episode, I talk about how post Labor Day is a good time to get aggressive and increase visibility for your brand!

On this episode, I encourage brands to lean into TikTok search.

On this episode, I am encouraging brands to lean into TikTok Ads and Shop

On this episode, I am advocating for messing around with text based content on Threads, TikTok, and even X!

On this episode, I am encouraging brands to not abandon paid social support. I am seeing some brands who have completely cut off any kind of spend who are then frustrated by the lack of reach, views, engagement, etc. Paid social support (even a nominal amount) goes a long way!

On this episode, I encourage brands to not overthink their content SOOO much. So many brands spend hours and hours on getting everything perfect artistically, rather than focusing more effort on the actual substance of the content. That should be flipped.

On this episode, I advocate that brands really think about their KPIs and understand that they are not always your standard ones. If you get certain things out of a campaign that are valuable to your overall approach, it can be a success even if the main or top KPI wasn't achieved. Sometimes, the secondary KPIs are better and make efforts worthwhile.

The Power of UGC Giveaways:Building a community and establishing genuine connections with your audience are the ultimate goals of social media marketing. And when it comes to achieving these objectives, User-Generated Content (UGC) giveaways on Instagram offer the key to unlock the authenticity your brand desires! Let's dive into the reasons why UGC giveaways are not just important but also excel in driving amazing results for your brand on Instagram. Genuine Connections: In a world where consumers crave authenticity more than ever, UGC giveaways are a breath of fresh air. Engagement Boost: Drive meaningful interactions. UGC giveaways possess the ability to transform your audience from passive observers to active participants by relating to what they are watching. Humanizing/Trust: Real faces, real people, real stories. This human element builds a stronger emotional connection between your brand and your audience, ultimately building lasting relationships and brand loyalty. Brand Awareness: As part

On this episode, I talk about Whats Hot and Not Hot as we enter August 2023!

On this episode, I talk about: TikTok Introduces Zip Code Targeting  Up until now, you could only do ad targeting on TikTok by targeting certain cities/DMAs  This created a challenge for retail support or geo-targeted Aisle campaigns While it is still in Beta, TikTok is finally rolling out zip code targeting and will allow a bulk upload feature, similar to Meta, to save time on building audiences  You can target up to 1500 zip codes per ad group TikTok is warning that targeting ad campaigns to small geographic areas or sets of zip codes can significantly reduce the number of impressions and clicks delivered, and yield a higher CPA, which is important to keep in mind when wanting to target a super small number of zip codes

On this episode, I talk about how Twitter has officially changed its logo to ‘X’. I reference this article and this one.

On this episode, I talk about how TikTok is adding support for text posts. I reference this article.