Informações:
Synopsis
Strategies, tactics and insights for the Inner Sircle at Sircle Media
Episodes
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Instagram DM- For sales prospecting
06/08/2018 Duration: 04minOn this episode, I talk about using the Instagram DM feature as a sales tool to find leads for your business, regardless of your vertical.
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POV- Social Media Agencies
02/08/2018 Duration: 04minOn this episode, I talk about different types of social media agencies and why their approach is flawed. I think our secret sauce is what sets us apart.
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Social Media is not just a marketing vertical
30/07/2018 Duration: 04minOn this episode, I talk about how social media is not just in marketing vertical and is more of a horizontal element for a brand. It truly touches all aspects of your business. When you are deploying real marketing efforts then of course social media metrics and performance matter. You just have to understand when that is and then have a game plan to execute effectively.
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Social media metrics don’t matter
30/07/2018 Duration: 04minOn this episode, I talk about why social media metrics don’t always matter. We are all about measurement and results here at Sircle Media, but I think brands get lost in the weeds on the wrong measurements when it comes to understanding their social media efforts. Sometimes you are just looking for reach and awareness, and not engagement and likes. Sometimes you just want to present a message or maybe show off new packaging or a new SKU and aren’t really looking for a response. Don’t plan hard and then pivot because your comments and likes were low. Many times that doesn’t even matter!
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POV - Video Content is a must
30/07/2018 Duration: 04minOn this episode, I talk about why video is mission-critical and I encourage brands to get off the sidelines and start producing more video content.
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Sircle Media: Works
27/07/2018 Duration: 04minOn this episode, I talk about what Sircle Media does and why it works so well.
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The 3 Pillars: Content, Engagement and Growth
25/07/2018 Duration: 04minOn this episode, I talk about content engagement and growth and how you need to be focused heavily on all three if you want to win on social media.
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IGTV: Compelling Content Resource
23/07/2018 Duration: 03minIn this episode I talk about IGTV as a compelling new vehicle for IG to gain new users.
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Influencer Marketing: Think before you select your partners.
16/07/2018 Duration: 04minOn this episode, I share my thoughts about selecting the right influencers to partner with for your influencer marketing efforts.
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Hot Take: Influencer Engagement Plan
03/07/2018 Duration: 04minOn this episode I give my POV on how to approach working with micro influencers. You can’t punt and you need to put in the work.
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Hot Take: Info and Ads Section on Facebook
02/07/2018 Duration: 03minOn this episode, I talk about the benefit to brands being able to look at the Info and Ads being run by other brands across Facebook, Messenger and Instagram.
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Instagram Video Chat
02/07/2018 Duration: 02minOn this episode I give my POV on Instagram video chat. Not so much a deep dive as a perspective on Instagram and their constant commitment to diversifying and adding new products.
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Q3 2018 Recommendations: Facebook
27/06/2018 Duration: 04minOn this episode I break down my Facebook recommendations for Q3 2018
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Q3 2018 Recommendations: YouTube and LinkedIn
27/06/2018 Duration: 04minOn this episode I talk about my thoughts on YouTube and LinkedIn in Q3 2018.
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Q3 2018 Recommendations: Twitter
27/06/2018 Duration: 03minOn this episode a breakdown of my Twitter suggestions for the third quarter of 2018
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Q3 2018 Recommendations: Instagram
27/06/2018 Duration: 03minOn this episode we break down how to approach Instagram in the third quarter of 2018
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Q3 2018 Recommendations: Quality over Quantity with content
27/06/2018 Duration: 02minOn this episode, we talk about quality over quantity and not over posting on social platforms. Going forward we are recommending less posts, and more thought behind your posts.
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IHOB- Very Smart Marketing Play
25/06/2018 Duration: 03minOn this episode, I break down the genius behind the IHOB play from IHOP.
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Harry's: Another brand doing things right.
24/06/2018 Duration: 02minOn the episode I throw some love to Harry’s, a brand that I think is doing things right.
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Hot Take: Facebook’s Brand Collabs Manager
21/06/2018 Duration: 02minOn this episode we talk about Facebook's Brand Collabs Manager and why it will be a powerful tool for both influencers and brands.