Inner Sircle

On this episode we talk about IGTV and how Instagram is making a real power move into the creator and advertising worlds.

On this episode, Chris Heller breaks down the brand Greats and explains the many different ways they are just doing things right when it comes to social and digital media.

On this episode, Chris Heller talks about an article from Recode that says podcasts are teeny tiny, and the potential of the podcast space.

On this episode, I talk about the brand Outerknown and how I think they are doing digital the right way. I am very impressed with them from beginning to end, and I encourage you to check them out!

On this episode I talk about how much attention is being paid to mobile devices, and marketers should think about ways to get in front of consumers on their mobile device. If Facebook marketing is becoming more expensive then I would argue you should look for other ways to hit people in the phones, before overspending on traditional mediums. If you can afford to do the mall, then by all means go for it. I just think that most can’t invest the necessary dollars into traditional mediums to make it ROI positive.

On this episode I rant a little bit about breaking up with clients over fundamental differences of opinion and then seeing them post break up completely change their ways and actually adopt our recommended strategy. Super frustrating and unnecessary in my opinion. Just communicate better, be transparent and be open-minded and relationships can continue on and flourish

On this episode I talk a little bit about the Instagram algorithm and what factors they weigh in assessing what to show users.

On this episode I talk about not getting lost in the weeds on the metrics for success to determine whether or not something is right for your brand. Especially when it comes down to conveying a brands message, tone or aesthetic.

On this episode I talk about the importance of working with influencers that have large followings, micro influencers with highly engaged niche followings and influencers who can take beautiful photos for you from the content only POV without necessarily leveraging their audience.

On this episode I talk about voice and recommend that people taste it, experiment with it and really give it a try to get a feel for how voice really works. This is another way to distribute content and it is where consumers and businesses are going for sure. Don’t be late to the party!

On this episode I talk about some tactics you can deploy to glean more value out of your brand collaborations on Instagram

On this episode I talk about being a little bit more tactical when you work with large influencers. Don’t trust overpay for the collaboration, figure out ways you can glean more value on the backend and make the whole transaction make more sense for your business.

On this episode I talk about a bug when I try to transcribe one of my Anchor recordings. Very frustrating!

On this episode I talk about voice and the things I learned after attending VoiceCon, put on by Garyvee and VaynerExperience yesterday in New York City. Bottom line- this is real, coming fast and you don’t want to miss the party!

On this episode I talk about being more natural and real with your social content rather than trying to be too cute or careful and overthinking each piece of content too much.

On this episode and I just reflect a little bit on how important it is to be grateful and to have a gratitude mindset.

On this episode I share my point of you on Pinterest for business in May 2018. I am a fan as a consumer but not super sold on the platform for most businesses as it stands today.

On this episode I talk about the importance of having a real social media game plan in place for your retail partnerships, especially to support your first order.

On this episode I talk about over posting on social media and how the data supports that more quantity is not necessarily better. Putting out better quality is the right play.

On this episode I talk about Instagram pods and bots and my point of view on whether or not they add value to your account