Inner Sircle

On this episode I talk about why Facebook fans are irrelevant and in fact even if you had a lot of fans, that is not what you would spend your time and money on with marketing messages. When you target very specific niche audiences on Facebook, they typically perform much better and so if you want to be able to show that you can target audiences with a specific message do so with paid efforts that market other groups not your fans.

On this episode I talk about using the search feature on Twitter putting in the work and reaping the benefits of your efforts. It sounds super basic but it’s become forgotten tool and my strong recommendation is to get involved and to do so right away.

On this episode talk about the favorable Facebook advertising market right now and how I love Targeting users based on the engagement with your Instagram account as well as video view campaigns that leverage short but catchy videos as creative.

On this episode I talk about the importance of setting the stage between clients and agencies on not only your wants and needs but also your communication style and the type of communication style you want from your agency partner. If you can articulate that upfront and continue to advocate for that ongoing, then your relationships with your agencies will improve and so too will the results.

In this episode I talk about how I feel like a trainer sometimes and how brands, when hiring a social media agency can look at things that way too. They should state beforehand what they want to have happen, hire a partner to help them get there with a proven track record and then follow almost blindly until they get there.

In this episode I talk about the importance of being good to your employees and giving them an opportunity to be successful. Happy employees in happy organizations produce better results. I see it over and over…

In this episode I talk about the simple hack to help ensure better reach and potential engagement when working with micro influencers on Instagram. Have a deeper business conversation with them and be a little bit more tactical and you can see some improved results. I apologize for the poor audio, I was walking on the streets of Manhattan.

In this episode we talk about how contradictions can really hurt your results when it comes to your social media efforts. Brands are often not fully committed or hedging and as a result they are compromising the results.

In this episode I give my hot take on where Instagram is as we end the first quarter of 2018. Organic reach is way down, stories are the hot ticket and you should be all over paid IG campaigns that include video.

In this episode I rant a little bit about feeling underappreciated for all the hard work we do for our clients. A Social Media Manager has to cover a lot of ground and we put in hard work and dedication day in and day out. Clients typically are blown away with it early on and then become so accustomed to it that they start to undervalue it and begin to sweat the wrong details. I wish they would take a second to sit and reflect about all that we do for them more.

In this episode I talk about the hardest part of running a client services agency, at least from my point of you. Businesses have been burned by agencies so many times in the past that it is a constant uphill battle to show them why you were different. I wish my clients looked at me more like an employee and saw how I I’ll performed some of the best they have ever had. Instead I get put in the agency bucket and constantly have to prove that I add value in an even deeper way than any employee ever would.

In this episode I talk about the power of social media in selling. If you have a business or sell a product and want to be successful these days you need to be leveraging social media, plain and simple.

On this episode I talk about the value of community management and why it is something you should enjoy and engage in and not just dismiss. It is the whole point of social media.

On this episode I talk about just getting out there and doing. So much time is wasted thinking about it why social media doesn’t work and if you put the time into just experimenting I think you will find the reasons why it does.

In this episode I talk about Instagram Stories and some of the compelling stats behind them. Brands need to really change their point of view on this platform and start to invest more time and energy into producing Stories. This is where the consumer attention is and therefore this is where the brands should be.

In this episode we talk about how the business objectives should drive social media and not the other way around. Social networks will help you accomplish your goals faster and more efficiently, but first the business needs to define those goals and put the tools in place accomplish them.

Don’t pigeonhole your social media efforts. Your social media manager should touch all aspects of your business.

On the episode i give my quick hot take on the Vero app and I apologize for the sound - i was on the move walking to work and I just wanted to get some thoughts down before I step into a really busy day. Bottom line is I think it’s a little too early to tell but people should get in there and mess around and form your own opinions!

In this episode we talk about why you need to balance the art and science of your messaging plan if you want to win with your social media strategy.

In this episode we take the KPI’s of social media conversation a bit deeper to better explain our position as an agency.